【摘要】：正目前,用戶登錄視頻網(wǎng)站的途徑主要有四種方式:主動(dòng)訪問、搜索引擎、社交網(wǎng)站、網(wǎng)絡(luò)導(dǎo)航。數(shù)據(jù)顯示,視頻網(wǎng)站影視劇用戶主動(dòng)訪問不足20%①,可以看出視頻網(wǎng)站用戶忠實(shí)于內(nèi)容,而不忠實(shí)于網(wǎng)站本身。在內(nèi)容同質(zhì)化嚴(yán)重的行業(yè)環(huán)境中,加載速度快、清晰流暢的網(wǎng)站更容易得到用戶的青睞。此外,基于社交網(wǎng)站人際關(guān)系鏈中的視頻分享,也成為網(wǎng)絡(luò)視頻導(dǎo)入的重要入口,即好友的態(tài)度傾向、評(píng)價(jià)和推薦會(huì)影響用戶
[Abstract]:At present, there are four main ways for users to access video websites: active access, search engines, social networking sites, and web navigation. The data show that the users of video website movie and TV drama visit less than 201, we can see that the users of video website are loyal to the content, but not to the website itself. In the industry environment where the content is homogenized seriously, the website with fast loading speed and clear and smooth flow is easier to get the favor of users. In addition, video sharing based on the interpersonal relationship chain of social networking sites has also become an important entry for the introduction of online video, that is, the attitude tendency of friends. Evaluation and recommendation will affect users.
【作者單位】： 中國傳媒大學(xué)新媒體研究院;
【分類號(hào)】：G206

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【共引文獻(xiàn)】

相關(guān)期刊論文 前1條

1 張守信;;整合與謀變:2012上半年中國網(wǎng)絡(luò)視頻研究[J];南方電視學(xué)刊;2012年03期

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本文編號(hào)：2194611