本文選題：社會化媒體 + 媒體研究　； 參考：《北京郵電大學》2012年碩士論文

【摘要】：社會化媒體一詞,在2007年最早出現(xiàn)在《什么是社會化媒體?》的電子書中,其關(guān)鍵詞基于用戶創(chuàng)造內(nèi)容已經(jīng)成為互聯(lián)網(wǎng)內(nèi)容的主要來源。在美國,以Facebook和Twitter為代表的社會化媒體在全球產(chǎn)生了巨大的影響力,并逐漸發(fā)展成為與門戶網(wǎng)站、搜索引擎和電子商務(wù)相匹敵的互聯(lián)網(wǎng)基礎(chǔ)性應(yīng)用。1994年曙光BBS站的建立標志著中國的社會化媒體誕生,在以后的十年間,論壇、點評網(wǎng)站和即時通訊工具的出現(xiàn)不斷豐富網(wǎng)民的生活。自2004年以來,博客、視頻分享、問答、百科、SNS、微博、LBS、團購等如雨后春筍般出現(xiàn),社會化媒體的格局日趨復(fù)雜。2010年開始,各類社會化媒體的跨界整合成為一種新的嘗試。社會化媒體在中國的發(fā)展才不到20年,卻出現(xiàn)了如此眾多的形態(tài),而且越來越表現(xiàn)為爆發(fā)式的增長,引領(lǐng)網(wǎng)絡(luò)傳播研究領(lǐng)域不斷探討和分析。 創(chuàng)新的互聯(lián)網(wǎng)業(yè)態(tài)時刻在發(fā)生,未來肯定還會有許多創(chuàng)新的互聯(lián)網(wǎng)業(yè)態(tài)和互聯(lián)網(wǎng)產(chǎn)品,同樣,社會化媒體也處在不斷發(fā)展中,中國社會化媒體的框架主要源自美國的網(wǎng)站。社會化媒體的演進必然存在一定的規(guī)律性,研究社會化媒體的演進規(guī)律,可以為中國互聯(lián)網(wǎng)產(chǎn)品的創(chuàng)新提供參考。 本文首先在承載平臺、媒體屬性和社會屬性三個方面界定了社會化媒體的定義,將社會化媒體的特征總結(jié)為用戶創(chuàng)造內(nèi)容、雙向傳播、強社交性、媒介融合、巨大信息系統(tǒng)五點,從傳播學角度以“信息”和“人”的組合為標準劃分了社會化媒體的類別,并論述了中國社會化媒體的發(fā)展歷程；接著通過抽象化傳播過程中的要素,分別建立了以論壇、百科、博客、SNS、微博為代表的社會化媒體的傳播模式圖；繼而從用戶需求、用戶創(chuàng)造內(nèi)容和融合現(xiàn)象角度通過對比分析典型的社會化媒體,從傳播類型的擴展、偏重信息向偏重人轉(zhuǎn)變、傳播速度加快和空間限制減弱、融合趨勢角度總結(jié)了社會化媒體的演進規(guī)律。
[Abstract]:The term "social media", which first appeared in the "what is social media?" e-book in 2007, has become the main source of Internet content based on user-generated content. In the United States, social media, represented by Facebook and Twitter, have had a huge global impact and have evolved into portals, The establishment of the Dawn BBS station in 1994 marked the birth of social media in China, and in the next decade, the Forum, The emergence of comment sites and instant messaging tools has enriched the lives of netizens. Since 2004, blogs, video sharing, Q & A, encyclopedia sns, Weibo, and group buying have sprung up, and the pattern of social media has become increasingly complex. Since 2010, the cross-border integration of all kinds of social media has become a new attempt. The development of social media in China has been less than 20 years, but there have been so many forms, and more explosive growth, leading the research field of network communication to explore and analyze constantly. The innovative Internet format is happening all the time, and there will certainly be a lot of innovative Internet formats and products in the future. Similarly, social media is also in the process of developing, and the framework of social media in China is mainly derived from American websites. There must be some regularity in the evolution of social media. The study of the evolution law of social media can provide reference for the innovation of Chinese Internet products. This paper first defines the social media in three aspects: bearing platform, media attributes and social attributes, and summarizes the characteristics of social media as user-generated content, two-way communication, strong social nature, and media integration. From the angle of communication, this paper classifies the social media in terms of the combination of "information" and "human", and discusses the development of social media in China. The social media communication mode map represented by forum, encyclopedia, blog SNS and Weibo is established respectively, and then the typical social media is compared and analyzed from the perspective of user demand, user-generated content and fusion phenomenon. This paper summarizes the evolution of social media from the expansion of communication types, the shift of emphasis on information to people, the acceleration of communication speed and the weakening of space restriction.
【學位授予單位】：北京郵電大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G206

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本文編號：2062051