本文選題：電子銀行 + 商業(yè)銀行�。� 參考：《河南大學(xué)》2013年碩士論文

【摘要】：在信息技術(shù)迅猛發(fā)展的互聯(lián)網(wǎng)時(shí)代傳統(tǒng)銀行業(yè)面臨著全新的變革與挑戰(zhàn)，電子商務(wù)給銀行業(yè)帶來了全新的發(fā)展模式。銀行不再僅僅作為金融媒介，并成為支付體系的主要參與者，社會(huì)中的個(gè)人，組織，企業(yè)，都離不開銀行業(yè)建立起的資金收付清算系統(tǒng)，并記錄各類交易信息�，F(xiàn)代銀行業(yè)依賴由計(jì)算機(jī)和信息技術(shù)組成的金融信息網(wǎng)絡(luò)，以互聯(lián)網(wǎng)為代表的現(xiàn)代信息科技，特別是云技術(shù)、移動(dòng)支付社交媒體和搜索引擎等，將對(duì)傳統(tǒng)金融模式產(chǎn)生根本影響。同時(shí)互聯(lián)網(wǎng)企業(yè)，第三方支付企業(yè)將躋身金融業(yè)，與商業(yè)銀行共同競(jìng)爭(zhēng)。 本文從分析電子渠道發(fā)展環(huán)境入手，對(duì)照商業(yè)銀行電子渠道發(fā)展現(xiàn)狀，分析中國(guó)銀行N市分行電子渠道服務(wù)建設(shè)的成果和將面臨的挑戰(zhàn)，，規(guī)劃出電子渠道服務(wù)價(jià)值提升的相應(yīng)對(duì)策。從減輕柜臺(tái)壓力、提升收付清算能力，客戶使用電子渠道滿意度，提出了提升中國(guó)銀行N市分行電子渠道服務(wù)價(jià)值層面上的研究結(jié)果和管理建議，以求增強(qiáng)中國(guó)銀行N市分行“服務(wù)渠道整合”戰(zhàn)略實(shí)施的科學(xué)性，以有效提升中國(guó)銀行N市分行服務(wù)渠道體系的整體效能。
[Abstract]:With the rapid development of information technology, the traditional banking industry is facing new changes and challenges. E-commerce has brought a new development model to the banking industry. The bank is no longer only a financial medium but also a major participant in the payment system. Individuals, organizations and enterprises in the society are inseparable from the cash settlement system established by the banking industry and record all kinds of transaction information. Modern banking relies on financial information networks made up of computers and information technology, modern information technology represented by the Internet, especially cloud technology, mobile payment social media, search engines, etc. Will have a fundamental impact on the traditional financial model. At the same time Internet enterprises, third-party payment enterprises will join the financial industry, and commercial banks to compete. Based on the analysis of the development environment of electronic channel, this paper analyzes the achievements and challenges of electronic channel service construction in N City Branch of Bank of China, compared with the current situation of electronic channel development in commercial banks. Plan out the corresponding countermeasure of improving the value of electronic channel service. From the aspects of reducing the pressure on the counter, improving the capacity of cash clearing and customer satisfaction with the electronic channel, the paper puts forward the research results and management suggestions on improving the value of electronic channel service in Bank of China N City Branch. In order to enhance the scientific nature of the strategy of "service channel integration" in Bank of China N City Branch, and effectively enhance the overall efficiency of the service channel system of Bank of China N City Branch.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.33

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本文編號(hào)：1936214