發(fā)布時間：2018-05-18 05:25

  本文選題：數(shù)字環(huán)境 + 商標(biāo)侵權(quán)��； 參考：《鄭州大學(xué)》2012年碩士論文

【摘要】：互聯(lián)網(wǎng)作為知識經(jīng)濟(jì)時代人們主要的信息來源,愈發(fā)滲入我們的日常生活。網(wǎng)絡(luò)時代在為我們帶來便利的同時,也必然帶來紛繁蕪雜的社會問題和法律問題,特別突出的是在傳統(tǒng)社會環(huán)境中還未得到全面保護(hù)的知識產(chǎn)權(quán)問題。而商標(biāo)權(quán)作為知識產(chǎn)權(quán)的重要部分,在數(shù)字環(huán)境下也不可避免的受到了巨大的沖擊。商標(biāo)權(quán)不僅是企業(yè)的代名詞,更是企業(yè)的無形財(cái)產(chǎn),它直接決定著在商品經(jīng)濟(jì)和全球化浪潮下,一個企業(yè)是否能戰(zhàn)勝其他競爭對手而獲得經(jīng)濟(jì)利益。因此,保護(hù)數(shù)字環(huán)境下的商標(biāo)權(quán)就是保護(hù)企業(yè)的生產(chǎn)力和競爭力,就是保證我國經(jīng)濟(jì)在全球環(huán)境中的健康平穩(wěn)發(fā)展。但當(dāng)前數(shù)字環(huán)境下,商標(biāo)侵權(quán)行為的愈演愈烈以及商標(biāo)侵權(quán)形式的復(fù)雜多樣,使得網(wǎng)絡(luò)商標(biāo)無法在傳統(tǒng)商標(biāo)法律制度下得到全面高效的保護(hù)。 互聯(lián)網(wǎng)的技術(shù)特點(diǎn)使得數(shù)字環(huán)境下的商標(biāo)侵權(quán)復(fù)雜多樣,例如域名使用中的商標(biāo)侵權(quán),搜索引擎中的商標(biāo)侵權(quán),網(wǎng)絡(luò)鏈接中的商標(biāo)侵權(quán),還有網(wǎng)頁上的商標(biāo)侵權(quán),彈出式廣告造成的商標(biāo)侵權(quán)。這些都是在數(shù)字新環(huán)境下造成的新的商標(biāo)侵權(quán)形式。 本文通過介紹數(shù)字環(huán)境下商標(biāo)侵權(quán)的基礎(chǔ)理論,數(shù)字環(huán)境下商標(biāo)侵權(quán)的主要表現(xiàn)方式,以及通過介紹國外對網(wǎng)絡(luò)商標(biāo)侵權(quán)的規(guī)制,從而對我國商標(biāo)立法和執(zhí)法實(shí)踐提出建議。筆者認(rèn)為,對網(wǎng)絡(luò)商標(biāo)權(quán)益的保護(hù),在立法上,不僅要細(xì)化法律規(guī)定,完善域名注冊制度,規(guī)范網(wǎng)絡(luò)鏈接行為,同時要在商標(biāo)立法中增加的合理使用制度；在執(zhí)法實(shí)踐中,要不斷完善部門職能,建立專業(yè)監(jiān)管機(jī)構(gòu),發(fā)動行政部門聯(lián)合執(zhí)法,利用技術(shù)手段加大對網(wǎng)絡(luò)交易進(jìn)行監(jiān)督,從而發(fā)揮行政部門的獨(dú)特優(yōu)勢,使商標(biāo)權(quán)益在立法和執(zhí)法實(shí)踐中均得到有效的保護(hù)。
[Abstract]:As the main source of information in the era of knowledge economy, the Internet is increasingly infiltrating our daily life. The network age brings us convenience, but also inevitably brings numerous social problems and legal problems, especially in the traditional social environment has not been fully protected intellectual property rights. As an important part of intellectual property rights, trademark rights are inevitably impacted by the digital environment. Trademark right is not only a synonym for an enterprise, but also an intangible property of an enterprise. It directly determines whether an enterprise can win economic benefits by defeating other competitors under the tide of commodity economy and globalization. Therefore, the protection of trademark rights in the digital environment is to protect the productivity and competitiveness of enterprises, and to ensure the healthy and stable development of China's economy in the global environment. However, in the current digital environment, the increasingly fierce trademark infringement and the complex and diverse forms of trademark infringement make the network trademark can not be fully and efficiently protected under the traditional trademark legal system. The technical characteristics of the Internet make trademark infringement in digital environment complicated and diverse, such as trademark infringement in domain name use, trademark infringement in search engine, trademark infringement in network link, and trademark infringement on web page. A trademark infringement caused by pop-up advertising. These are the new forms of trademark infringement caused by the new digital environment. This paper introduces the basic theory of trademark infringement in digital environment, the main manifestation of trademark infringement in digital environment, and the regulation of network trademark infringement in foreign countries, so as to put forward some suggestions on trademark legislation and law enforcement practice in China. The author believes that the protection of network trademark rights and interests in legislation, not only to refine the legal provisions, improve the domain name registration system, standardize the network link behavior, at the same time in trademark legislation to increase the reasonable use of the system, in law enforcement practice, It is necessary to constantly improve the functions of the departments, establish professional regulatory bodies, mobilize the administrative departments to jointly enforce the law, and use technical means to increase the supervision of online transactions, so as to give play to the unique advantages of the administrative departments. Make trademark rights and interests in legislation and law enforcement practice to get effective protection.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：D923.43

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 葉nInI;網(wǎng)絡(luò)交易平臺間接侵犯商標(biāo)權(quán)責(zé)任研究[D];華東政法大學(xué);2013年

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本文編號：1904571