本文選題：“一致論” + 網(wǎng)絡(luò)信息傳播��； 參考：《新聞愛(ài)好者》2017年04期

【摘要】："一致論"體系是研究受眾認(rèn)知有效性的系列理論,秉承它的發(fā)展脈絡(luò),我們分析了網(wǎng)絡(luò)傳播的一致性,解析"魏則西事件"中協(xié)調(diào)平衡認(rèn)知的傳播影響模式,研究搜索網(wǎng)站的競(jìng)價(jià)排名引發(fā)爭(zhēng)議的過(guò)程,在于其影響受眾的感知可信度,提出確保傳播信息的真實(shí)準(zhǔn)確,建立和維護(hù)受眾的感知可信度,是互聯(lián)網(wǎng)商業(yè)信息傳播過(guò)程的關(guān)鍵。
[Abstract]:The "consistent theory" system is a series of theories to study the cognitive effectiveness of the audience. Following its development, we analyze the consistency of network communication, and analyze the communication influence mode of coordinated and balanced cognition in "Wei Zexi incident". The research on the controversial process of competitive ranking of search websites lies in its influence on the perceived credibility of the audience. It is proposed that ensuring the true and accurate dissemination of information and establishing and maintaining the perceived credibility of the audience is the key to the dissemination of business information on the Internet.
【作者單位】： 上海外國(guó)語(yǔ)大學(xué)新聞傳播學(xué)院;
【基金】：國(guó)家哲社基金15BXW054 上海外國(guó)語(yǔ)大學(xué)校級(jí)科研項(xiàng)目“21世紀(jì)廣告理論與模型” 上外重大科研項(xiàng)目2013114zd009的支持
【分類號(hào)】：G206;G252.7
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本文編號(hào)：1894666