本文選題：網(wǎng)絡(luò)推廣 + SEO��； 參考：《管理觀察》2016年23期

【摘要】：企業(yè)從申請(qǐng)域名、租用空間、建立網(wǎng)站開始就介入了網(wǎng)站推廣活動(dòng),了解網(wǎng)站推廣方法和常見問題在網(wǎng)站建設(shè)初期很重要。本文主要介紹了SNS社區(qū)、搜索引擎優(yōu)化等網(wǎng)絡(luò)推廣方法,分析了企業(yè)在推廣過程中遇到的一些典型問題。為了提高網(wǎng)站推廣效率,從如何豐富并選擇網(wǎng)站的內(nèi)容、提升網(wǎng)站的排名位置、增加流量等方面提出了相應(yīng)對(duì)策。
[Abstract]:Enterprises from the application domain name, rental space, the establishment of a website has been involved in the promotion of the site activities, to understand the methods of website promotion and common problems in the initial construction of the site is very important. This paper mainly introduces the SNS community, search engine optimization and other network promotion methods, and analyzes some typical problems encountered in the process of enterprise promotion. In order to improve the efficiency of website promotion, the corresponding countermeasures are put forward in terms of how to enrich and select the content of the website, how to improve the ranking position of the website, and how to increase the traffic.
【作者單位】： 浙江海洋大學(xué);
【基金】：浙江海洋大學(xué)科研啟動(dòng)資金項(xiàng)目
【分類號(hào)】：F49

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