本文選題：互文性 + 模因��； 參考：《成都理工大學(xué)》2013年碩士論文

【摘要】：互文性（intertextuality）這一術(shù)語(yǔ)源自于拉丁詞intertexto，最初是由法國(guó)符號(hào)學(xué)家茱莉亞.克里斯蒂娃于20世紀(jì)60年代在ǎ符號(hào)學(xué)ǐ一書中提出來的它指某一文本與它前一文本之間的相互關(guān)系：每個(gè)文本的外形都是由用馬賽克般的引文拼嵌而成的，每個(gè)文本都是對(duì)其他文本的吸收和轉(zhuǎn)化自從這一概念誕生起，國(guó)內(nèi)外就有不少學(xué)者對(duì)其進(jìn)行了研究，將其廣泛的運(yùn)用于了文學(xué)評(píng)論領(lǐng)域然而，隨著研究的深入發(fā)展，許多學(xué)者又對(duì)這一理論做了更深層次的闡釋，并認(rèn)為非文學(xué)文本同樣具有互文現(xiàn)象這一觀點(diǎn)也逐漸得到了驗(yàn)證，并被越來越多的人所接受但對(duì)于非文學(xué)文本中互文性產(chǎn)生的深層機(jī)制仍認(rèn)識(shí)尚淺模因論的出現(xiàn)為解釋這一問題提供了新的思路 1976年，道金斯基于達(dá)爾文進(jìn)化論的觀點(diǎn)解釋了文化進(jìn)化規(guī)律，從而提出了模因論這一新型理論，認(rèn)為，模因是文化傳播的基本單位，它像基因一樣遵從適者生存的自然規(guī)律，只有那些強(qiáng)勢(shì)的模因才能從激烈的競(jìng)爭(zhēng)中幸免且任何形式的信息都可以成為模因，如流行旋律時(shí)髦用語(yǔ)諺語(yǔ)典故等都可作為模因的表現(xiàn)形式這一原理為我們分析互文性的產(chǎn)生提供了創(chuàng)新視角鑒于此，，本文從ǎ時(shí)代ǐ ǎ國(guó)家地理ǐ ǎ周報(bào)ǐ等有影響力的英語(yǔ)雜志，以及中國(guó)公益廣告網(wǎng)谷歌等主要網(wǎng)站和搜索引擎中分別選取了30篇中文公益廣告和30篇英文公益廣告所選語(yǔ)料主題涵蓋面廣，包括保護(hù)環(huán)境，節(jié)約能源，關(guān)愛他人及保護(hù)野生動(dòng)物等等；通過定性和定量相結(jié)合的分析方法，以模因論作為理論框架，通過分析互文性與模因的關(guān)系，來探究非文學(xué)文本中互文性的產(chǎn)生機(jī)制，并找出成功的強(qiáng)勢(shì)模因，從而為公益廣告的文本創(chuàng)作者提供有意義的指導(dǎo) 通過研究，得出四個(gè)重要結(jié)論：首先，并非所有的公益廣告都具有互文性，這一結(jié)論由第三章數(shù)據(jù)分析得出其次，引用暗指仿擬和假定是公益廣告中最常見的四種互文形式；再次，模因?yàn)榛ノ男缘漠a(chǎn)生提供了基礎(chǔ)；最后，通過引入文化因素來指出，模因的復(fù)制和傳遞實(shí)現(xiàn)了文化的傳播，從而使得互文性在非文學(xué)文本中產(chǎn)生了；在公益廣告中使用相應(yīng)的強(qiáng)勢(shì)模因，會(huì)加強(qiáng)其訴求功能，使廣告更具有吸引力，更有效
[Abstract]:The term intertextualityoriginates from the Latin word intertexto. originally by the French semiotic Julia.Kristeva proposed it in semiotics in the 1960s, referring to the interrelationship between a text and its previous text: the shape of each text is embedded in a mosaic of quotations.Every text is the absorption and transformation of other texts since the birth of this concept, many scholars at home and abroad have studied it and applied it widely in the field of literary criticism. However, with the further development of the research,Many scholars have also made a deeper interpretation of this theory, and the view that non-literary texts also have intertextuality has been gradually verified.And it is accepted by more and more people, but the deep mechanism of intertextuality in non-literary texts is still recognized. The appearance of superficial memetics provides a new way of thinking to explain this problem.In 1976, Dawkins explained the law of cultural evolution based on Darwin's theory of evolution and put forward the new theory of memetics, which holds that memetics is the basic unit of cultural transmission and follows the natural laws of survival of the fittest like genes.Only those strong memes can survive the fierce competition and any form of information can become memes.For example, the popular melodic phrase, proverbs, allusions and so on can be used as expressions of memes. This principle provides an innovative perspective for us to analyze the emergence of intertextuality.In this paper, some influential English magazines, such as National Geographic and Weekly, are introduced.As well as China Public Service Advertising Network, Google and other major websites and search engines have selected 30 Chinese public service advertisements and 30 English public service advertisements to cover a wide range of topics, including protecting the environment and saving energy.Caring for others and protecting wild animals and so on, by combining qualitative and quantitative analysis, taking memetics as the theoretical framework and analyzing the relationship between intertextuality and meme, this paper explores the mechanism of intertextuality in non-literary texts.And find out the strong meme of success, so as to provide meaningful guidance for the text creator of public service advertisement.Through the research, four important conclusions are drawn: firstly, not all public service advertisements have intertextuality. This conclusion is drawn from the data analysis of the third chapter. Secondly, quoting allusions and hypotheses are the four most common intertextuality forms in public service advertising.Thirdly, the emergence of memes because of intertextuality provides the foundation; finally, through the introduction of cultural factors, the reproduction and transmission of memes realize the spread of culture, which makes the intertextuality appear in non-literary texts.The use of the corresponding strong memes in public service advertising will strengthen its appeal function and make the advertisement more attractive and effective.
【學(xué)位授予單位】：成都理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：H152;H315

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 蔡少蓮;;模因論與語(yǔ)言變異[J];廣東外語(yǔ)外貿(mào)大學(xué)學(xué)報(bào);2006年03期

2 陳永國(guó);互文性[J];外國(guó)文學(xué);2003年01期

3 王宏軍;;論析模因論與語(yǔ)言學(xué)的交叉研究[J];北京第二外國(guó)語(yǔ)學(xué)院學(xué)報(bào);2007年04期

4 辛斌;語(yǔ)篇互文性的語(yǔ)用分析[J];外語(yǔ)研究;2000年03期

5 辛斌;體裁互文性的社會(huì)語(yǔ)用學(xué)分析[J];外語(yǔ)學(xué)刊;2002年02期

6 韓金龍;廣告語(yǔ)篇互文性研究[J];四川外語(yǔ)學(xué)院學(xué)報(bào);2005年01期

7 陳琳霞;;廣告語(yǔ)言中的模因[J];外語(yǔ)教學(xué);2006年04期

8 秦海鷹;互文性理論的緣起與流變[J];外國(guó)文學(xué)評(píng)論;2004年03期

9 辛斌;體裁互文性與主體位置的語(yǔ)用分析[J];外語(yǔ)教學(xué)與研究;2001年05期

10 陳琳霞;何自然;;語(yǔ)言模因現(xiàn)象探析[J];外語(yǔ)教學(xué)與研究;2006年02期

本文編號(hào)：1758627