本文選題：體裁分析　切入點：自主召回聲明　出處：《吉林大學》2013年碩士論文　論文類型：學位論文

【摘要】：體裁是一個具有深遠歷史的概念，涉及文學與藝術(shù)多種領(lǐng)域。民俗學、文學、修辭學與語言學的學者均從不同角度對體裁概念發(fā)表了各自的見解。體裁分析作為一種研究工具，它的實際應(yīng)用在國外可以追溯到二十世紀90年代，兩個居于主導地位的流派是英國的特殊用途英語流派和澳大利亞系統(tǒng)功能流派。國內(nèi)外對體裁的研究具有一些相似特點，理論方面的研究回饋到實際應(yīng)用研究，充分展示了科技進步與經(jīng)濟發(fā)展的成果，例如語料庫的方法被應(yīng)用在體裁分析中，一些網(wǎng)絡(luò)博客之類的新興媒體走入研究者的視線。回顧文獻，體裁分析已被應(yīng)用于文學評論、學術(shù)寫作和體裁教學等領(lǐng)域。雖然體裁分析已經(jīng)被應(yīng)用于商業(yè)語篇研究，但是商務(wù)信函、電子郵件、印刷廣告、董事長報告以及簡歷等方面進行的嘗試性體裁分析的研究，遠遠超過更加實用的深入研究。 隨著經(jīng)濟全球化，，中國融入國際市場，食品行業(yè)英文自主召回聲明對于進軍國際市場的企業(yè)來說是一計良策，因為即便是業(yè)界知名企業(yè)也不可能避免人為失誤和一些不可控因素。一份反饋及時、高效的英文召回聲明可以保護公司聲譽，并且能夠盡可能降低問題產(chǎn)品可能造成的進一步損失。很多學者對召回聲明的法律責任、經(jīng)濟、公共健康、企業(yè)公關(guān)等方面展開了研究，對召回聲明的語言學研究也略有涉獵。然而，在體裁資源配置上，召回聲明是一種混合體裁，它同時兼有危機公關(guān)中形象修復功能，又具有廣告語篇中的特有結(jié)構(gòu)。因此，對召回聲明進行體裁分析是一個比較復雜的過程，國內(nèi)外學者的研究較少，本文嘗試對食品行業(yè)英文自主召回聲明進行較為深入的體裁分析。 本文旨在驗證如下假設(shè)，在英文企業(yè)自主召回聲明中是否存在穩(wěn)定的可以預測的體裁結(jié)構(gòu)潛勢。研究結(jié)果將會對中國出口企業(yè)在撰寫這種體裁時，提供有力的競爭優(yōu)勢。本文的目的在于構(gòu)建體裁結(jié)構(gòu)潛勢，一方面可以幫助企業(yè)順利召回問題產(chǎn)品，降低消極影響，另一方面可以借此機會進行公關(guān)，從而在公眾中塑造企業(yè)負責任、專業(yè)化的形象。 基于博努瓦的危機公關(guān)中形象修復理論、巴蒂亞廣告語篇的語步結(jié)構(gòu)以及哈桑的體裁結(jié)構(gòu)潛勢模型，通過谷歌、百度等權(quán)威搜索引擎，本研究建立了微型食品召回聲明語料庫，涉及從2010年7月至2012年11月期間發(fā)布的來自美國、南非、法國和加拿大的11篇召回聲明，包括10個公司的6種產(chǎn)品（調(diào)味品、嬰兒食品、花生黃油、牛肉、甜點、嬰兒配方奶粉等），對其進行了定性與定量分析，辨別頻繁出現(xiàn)的語步，探討其深層次的社會文化因素和心理認知因素，最終提出了食品召回聲明的體裁結(jié)構(gòu)潛勢。 本文研究結(jié)果表明英文食品行業(yè)自主召回聲明體裁結(jié)構(gòu)潛勢的宏觀結(jié)構(gòu)的第一個語步為介紹召回聲明及所附材料，這一語步的前半部分包括可任選語步，例如：否認、逃避責任、差異化、提升，其中提升語步可能重復出現(xiàn)。這一宏觀語步的后半部分包括問題最小化微觀語步，這一語步可能還包括頻繁出現(xiàn)的問題產(chǎn)品原因及表現(xiàn)狀態(tài)以及所附材料。第二個宏觀語步為應(yīng)用激勵與壓力策略，其中包括必要語步賠償，以及可選擇的修正微觀語步。第三個宏觀語步和第四個宏觀語步分別為吸引回復以及禮貌結(jié)尾，這兩個宏觀語步的順序可以顛倒，并且吸引答復的語步可以重復，禮貌結(jié)尾的宏觀語步包括必要的道歉語步以及可選擇的致謝語步。語步重復的概率與該語步本身的獨立性以及與其他語步的兼容性有關(guān)。 召回聲明的兩個突出的交際目的決定其宏觀語步，每一個宏觀語步又由具有特定的語場、語旨和語勢，以實現(xiàn)其特定的功能。這些微觀語步?jīng)Q定了召回聲明詞匯選擇、句子結(jié)構(gòu)以及與其與語態(tài)的選擇。本研究表明體裁分析具有有力的解釋能力，對認知召回聲明及其構(gòu)建具有指導作用。英文食品行業(yè)自主召回聲明的體裁結(jié)構(gòu)潛勢結(jié)構(gòu)的提出可以有助于召回流程，修復召回企業(yè)的形象，把企業(yè)的不良影響降至最低。與此同時，可以給企業(yè)提供一個公關(guān)的平臺，把企業(yè)打造成負責任的專業(yè)化企業(yè)，提升企業(yè)形象。
[Abstract]:The genre is a far-reaching historical concept, involving literature and art in a variety of fields. Folklore, literature, rhetoric and Linguistics scholars from different angles on the concept of genre expressed their views. Genre analysis as a research tool, its application can be traced back to twentieth Century 90s in foreign countries, the two leading school of English for special purpose schools in England and Australia system genre. Research on genre at home and abroad have some similar characteristics, the research of theory of feedback to the practical application of research, fully shows the progress of science and technology and economic development achievements, such as the corpus method is applied in the genre analysis, some Internet blogs such as research into the new media's attention. A review of the literature, genre analysis has been applied to literary criticism, academic writing and teaching fields. Although the genre However, genre analysis has been applied to business discourse research, but the research of trial genre analysis in business correspondence, e-mail, print advertisement, chairman's report and resume is far more practical and in-depth research.
With the economic globalization, China integrated into the international market, the food industry English voluntary recall statement is a good strategy for the enterprises to enter the international market, because even the well-known enterprises could not avoid human errors and some uncontrollable factors. A feedback timely, efficient English recall statement to protect the company's reputation, and can further reduce the problem may be caused by the loss of products as much as possible. Many scholars of legal liability, recall statement of the economy, public health, public relations and other aspects of the research enterprise, to recall statements in linguistic study also dabbled in the genre. However, the allocation of resources, the recall statement is a hybrid genre, it inherits the crisis public relations in the image restoration function, but also has a special structure in advertising discourse. Therefore, genre analysis on recall statements is a complex process, domestic The study of foreign scholars is less. This article tries to make a more in-depth analysis of the food industry's English self recalling statement.
This paper aims to verify the hypothesis, the existence of generic structure potential prediction can be stable in English enterprise independent recall statement. The results will be on the Chinese export enterprises in the writing of this genre, provide a strong competitive advantage. The purpose of this paper is to construct the generic structure potential, on the one hand, can help enterprises successfully recall products to reduce the negative influence, on the other hand, can take the opportunity to carry out public relations, thus shaping the responsibility of enterprises in the public, professional image.
The image of Bonuwa public relations crisis repair based on the theory of language structure Batia advertising discourse and the generic structure potential of Hassan potential model, through Google, Baidu search engine etc, based on the micro food recall statement released to corpus, during the period from July 2010 to November 2012 from the United States, South Africa, France and Canada 11 recall statement, including 6 kinds of products 10 companies (condiments, baby food, peanut butter, beef, dessert, infant formula, etc.), has carried on the qualitative and quantitative analysis, don't frequent moves on to explore the deep social, cultural factors and psychological factors, finally puts forward the generic structure potential of food recall statement.
The results of this study suggest that the first move English macro structure voluntary food recall statement the generic structure potential of the introduction of the recall statement and the attached materials, it moves the front part including optional moves, such as: denial, evading responsibility, differentiation, promotion, which enhance the move may recur. The second part of the macro moves including minimizing micro moves, it moves may also include the product causes and manifestations of state frequently and the attached materials. The second step is the application of macro language motivation and strategy of pressure, including necessary move compensation, and the choice of the modified micro moves third. A macro moves and fourth macro moves were attracting reply and polite ending, the two macro move sequence can be reversed, move and attract the answer can be repeated, courtesy of the end of Acer Step by step includes necessary apology and selective acknowledgement. The probability of step repetition is related to the independence of the step itself and its compatibility with other steps.
Two prominent communicative purpose recall statement decided the macro moves, each macro move by having language specific field, tenor and potential, to achieve its specific function. These micro moves to recall statement word selection, sentence structure, and the choice of the voice in this research. That has strong explanatory power of genre analysis on cognitive and recall statement has a guiding role in construction. The generic structure potential structure English voluntary food recall statements can help repair the recall process, recall the image of the enterprise, the enterprise to minimize the adverse effects. At the same time, to provide a PR the platform makes the enterprise specialized enterprise responsibility, enhance the corporate image.

【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：H315

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