JNSG施工公司競爭戰(zhàn)略研究
發(fā)布時間：2018-09-11 14:04
【摘要】：隨著我國水利事業(yè)的發(fā)展及其管理體制改革的進一步深入,水利基礎設施投資逐年增加,以水利施工為主的JNSG施工公司既面臨著諸多發(fā)展機遇,又面對著復雜的外部市場環(huán)境,行業(yè)間競爭不斷加劇加上企業(yè)內(nèi)部存在的某些問題,容易使企業(yè)發(fā)展陷入困境。JNSG施工公司應該如何進行發(fā)展,采用什么樣的競爭戰(zhàn)略,才能更快更好地開拓水利施工市場,成為公司當前必須解決的主要問題。本文以JNSG施工公司為研究對象,研究公司競爭戰(zhàn)略的制定、實施和應當采取的措施,目的在于不斷增強公司的市場競爭力,以實現(xiàn)公司在激烈的市場競爭環(huán)境中快速穩(wěn)定發(fā)展。本文主要從以下幾個方面進行研究:首先,介紹了研究背景及意義,研究內(nèi)容和方法,提出了研究的基本思路,接著闡述了戰(zhàn)略的層級、競爭戰(zhàn)略的基本類型以及所用的分析工具等。其次,運用PEST模型和波特五力模型對JNSG施工公司所處的宏觀環(huán)境和行業(yè)環(huán)境進行了具體分析,并運用價值鏈分析法對企業(yè)的內(nèi)部資源進行分析。再次,根據(jù)對內(nèi)、外部環(huán)境的分析總結(jié)出了企業(yè)外部的機會和威脅,內(nèi)部的優(yōu)勢和劣勢,并采用SWOT-CLPV模型進行了綜合分析,然后從三種基本競爭戰(zhàn)略選出最適合公司的戰(zhàn)略。最后,根據(jù)以上分析結(jié)果確定出JNSG施工公司的競爭戰(zhàn)略,即通過降低各種生產(chǎn)要素成本以實現(xiàn)成本領先,通過開拓市場提高市場份額以實現(xiàn)規(guī)模經(jīng)濟,并提出了企業(yè)成本領先競爭戰(zhàn)略的實施方案及相應的保障措施。本論文通過對JNSG施工公司競爭戰(zhàn)略的初步研究,既分析了公司參與市場競爭的有利條件和競爭優(yōu)勢,也揭示了其內(nèi)部存在的突出問題和面臨的競爭環(huán)境,提出了一系列對策建議,以期促進企業(yè)能夠及時制定和實施科學的競爭戰(zhàn)略,同時也希望本文對類似的水利施工企業(yè)有所啟發(fā)及提供一定的理論參考。
[Abstract]:With the development of water conservancy in our country and the further development of management system reform, the investment of water conservancy infrastructure is increasing year by year. The JNSG construction company, which is based on water conservancy construction, is faced with many opportunities for development and complex external market environment. With the increasing competition among industries and some problems existing in enterprises, it is easy to make the development of enterprises fall into difficulties. How should JNSG construction companies develop and adopt competitive strategies in order to develop water conservancy construction markets faster and better? Become the main problem that the company must solve at present. Taking JNSG Construction Company as the research object, this paper studies the formulation, implementation and measures of the company's competitive strategy, with the aim of continuously enhancing the company's market competitiveness and realizing the rapid and stable development of the company in the fierce market competition environment. This article mainly carries on the research from the following several aspects: first, introduced the research background and the significance, the research content and the method, proposed the basic thought of the research, then elaborated the strategy level, The basic types of competitive strategy and the analytical tools used. Secondly, the macro environment and industry environment of JNSG construction company are analyzed by using PEST model and Porter five force model, and the internal resources of enterprises are analyzed by value chain analysis method. Thirdly, according to the analysis of the internal and external environment, the paper summarizes the opportunities and threats, the internal strengths and weaknesses of the enterprise, and uses the SWOT-CLPV model to conduct a comprehensive analysis, and then selects the most suitable strategy from the three basic competitive strategies. Finally, according to the above analysis results, the competitive strategy of JNSG construction company is determined, that is, by reducing the cost of various factors of production to achieve cost leadership, by opening up the market to increase market share to achieve economies of scale. And put forward the enterprise cost-leading competition strategy implementation plan and corresponding safeguard measures. Through the preliminary research on the competitive strategy of JNSG construction company, this paper not only analyzes the favorable conditions and competitive advantages of the company participating in the market competition, but also reveals the outstanding problems and the competitive environment within the company. A series of countermeasures and suggestions are put forward in order to promote the enterprises to formulate and implement the scientific competitive strategy in time. At the same time, it is hoped that this paper can enlighten similar water conservancy construction enterprises and provide some theoretical reference.
【學位授予單位】：山東理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.91;F271
本文編號：2236900
[Abstract]:With the development of water conservancy in our country and the further development of management system reform, the investment of water conservancy infrastructure is increasing year by year. The JNSG construction company, which is based on water conservancy construction, is faced with many opportunities for development and complex external market environment. With the increasing competition among industries and some problems existing in enterprises, it is easy to make the development of enterprises fall into difficulties. How should JNSG construction companies develop and adopt competitive strategies in order to develop water conservancy construction markets faster and better? Become the main problem that the company must solve at present. Taking JNSG Construction Company as the research object, this paper studies the formulation, implementation and measures of the company's competitive strategy, with the aim of continuously enhancing the company's market competitiveness and realizing the rapid and stable development of the company in the fierce market competition environment. This article mainly carries on the research from the following several aspects: first, introduced the research background and the significance, the research content and the method, proposed the basic thought of the research, then elaborated the strategy level, The basic types of competitive strategy and the analytical tools used. Secondly, the macro environment and industry environment of JNSG construction company are analyzed by using PEST model and Porter five force model, and the internal resources of enterprises are analyzed by value chain analysis method. Thirdly, according to the analysis of the internal and external environment, the paper summarizes the opportunities and threats, the internal strengths and weaknesses of the enterprise, and uses the SWOT-CLPV model to conduct a comprehensive analysis, and then selects the most suitable strategy from the three basic competitive strategies. Finally, according to the above analysis results, the competitive strategy of JNSG construction company is determined, that is, by reducing the cost of various factors of production to achieve cost leadership, by opening up the market to increase market share to achieve economies of scale. And put forward the enterprise cost-leading competition strategy implementation plan and corresponding safeguard measures. Through the preliminary research on the competitive strategy of JNSG construction company, this paper not only analyzes the favorable conditions and competitive advantages of the company participating in the market competition, but also reveals the outstanding problems and the competitive environment within the company. A series of countermeasures and suggestions are put forward in order to promote the enterprises to formulate and implement the scientific competitive strategy in time. At the same time, it is hoped that this paper can enlighten similar water conservancy construction enterprises and provide some theoretical reference.
【學位授予單位】：山東理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.91;F271
【參考文獻】
相關期刊論文 前10條
1 陳紅;;企業(yè)競爭戰(zhàn)略分析[J];商場現(xiàn)代化;2016年21期
2 駱理學;;企業(yè)競爭戰(zhàn)略的選擇和實踐[J];中國商論;2016年19期
3 劉天賜;;論成本領先戰(zhàn)略在建筑企業(yè)中的實施[J];時代金融;2015年33期
4 宋春初;;新古典經(jīng)濟學分析框架下的企業(yè)競爭戰(zhàn)略選擇[J];統(tǒng)計與管理;2015年06期
5 宋獻中;彭美齡;李四海;;基于全價值鏈的成本領先戰(zhàn)略研究——格蘭仕競爭之道[J];中國注冊會計師;2015年06期
6 邵華清;周震;;基于競爭戰(zhàn)略的企業(yè)成本管理與控制研究[J];中國管理信息化;2015年06期
7 代玉煥;;水利水電工程施工成本控制與管理[J];中外企業(yè)家;2014年32期
8 范林根;;基于客戶價值創(chuàng)造的企業(yè)競爭戰(zhàn)略模式研究[J];現(xiàn)代管理科學;2014年04期
9 唐云清;石林林;;水利行業(yè)項目型企業(yè)內(nèi)外部環(huán)境分析與發(fā)展戰(zhàn)略[J];水利經(jīng)濟;2013年05期
10 史偉平;;淺談水利施工企業(yè)文化建設規(guī)劃[J];經(jīng)營管理者;2013年23期
相關碩士學位論文 前2條
1 薛峰;低價中標環(huán)境下的建筑施工企業(yè)成本領先戰(zhàn)略研究[D];天津大學;2006年
2 洪余和;我國大型水利施工企業(yè)核心競爭力培育探討[D];河海大學;2003年
，本文編號：2236900
本文鏈接：http://sikaile.net/kejilunwen/shuiwenshuili/2236900.html
最近更新
教材專著
