【摘要】：綠色建筑的推廣和使用是改善我國(guó)人居環(huán)境、降低建筑能耗、解決能源問題的根本途徑。據(jù)統(tǒng)計(jì),在我國(guó)新建建筑中,綠色建筑的市場(chǎng)份額僅為6%；而在存量建筑中,超過95%以上仍是高能耗建筑。而且,在我國(guó)建筑市場(chǎng)占相當(dāng)大比重的房地產(chǎn)領(lǐng)域,綠色建筑的比例還更低。盡管政府積極推廣綠色建筑,民眾也很關(guān)注綠色建筑,但目前大部分房地產(chǎn)企業(yè)仍不愿意主動(dòng)開發(fā)綠色建筑。因此,對(duì)影響房地產(chǎn)企業(yè)綠色建筑開發(fā)意愿的因素進(jìn)行系統(tǒng)分析,將有助于推動(dòng)房地產(chǎn)領(lǐng)域綠色建筑的發(fā)展。 本文以房地產(chǎn)企業(yè)為研究對(duì)象,通過文獻(xiàn)閱讀,基于計(jì)劃行為理論,以解構(gòu)計(jì)劃行為理論模型為框架,通過專家訪談和企業(yè)調(diào)研的修正,得到了15個(gè)房地產(chǎn)企業(yè)綠色建筑開發(fā)意愿的影響因素,并構(gòu)建了研究模型。通過調(diào)查問卷的方式進(jìn)行實(shí)證研究,并運(yùn)用SPSS20.0統(tǒng)計(jì)軟件,采用因子分析、相關(guān)分析、回歸分析對(duì)問卷數(shù)據(jù)進(jìn)行統(tǒng)計(jì)分析和研究假設(shè)驗(yàn)證。實(shí)證分析了房地產(chǎn)企業(yè)綠色建筑開發(fā)意愿的主要影響因素及其內(nèi)在原因,對(duì)如何促進(jìn)房地產(chǎn)企業(yè)主動(dòng)開發(fā)綠色建筑提出了若干對(duì)策建議,并指出本課題的未來研究方向。 本文的研究結(jié)果表明：首先,行為態(tài)度、主觀規(guī)范和知覺行為控制是影響房地產(chǎn)企業(yè)綠色建筑開發(fā)意愿的中間變量,對(duì)開發(fā)意愿有依次減小的顯著影響。其次,作為先行變量,企業(yè)理念和戰(zhàn)略、收益預(yù)期、感知風(fēng)險(xiǎn)對(duì)房地產(chǎn)企業(yè)綠色建筑開發(fā)意愿的行為態(tài)度有著依次減小的顯著影響；而社會(huì)文化環(huán)境、市場(chǎng)需求壓力、政府法規(guī)管制對(duì)房地產(chǎn)企業(yè)綠色建筑開發(fā)意愿的主觀規(guī)范有著依次減小的顯著影響；另外,企業(yè)自我效能、資源幫助條件、政府政策激勵(lì)對(duì)房地產(chǎn)企業(yè)綠色建筑開發(fā)意愿的知覺行為控制有顯著影響,且其影響力依次減小。再次,企業(yè)規(guī)模作為控制變量對(duì)房地產(chǎn)企業(yè)綠色建筑開發(fā)意愿有顯著影響,同時(shí)也對(duì)主觀規(guī)范、知覺行為控制均有顯著影響。
[Abstract]:The promotion and use of green building is the fundamental way to improve the living environment of our country, to reduce the energy consumption of the building and to solve the energy problem. According to statistics, in the new construction of our country, the market share of the green building is only 6%; in the stock building, more than 95% are still high energy consumption buildings. Moreover, in the area of real estate in which the construction market of China accounts for a considerable proportion, the proportion of green buildings is still lower. Although the government is actively promoting green building, the public is also concerned about green buildings, but most of the real-estate enterprises are still reluctant to actively develop green buildings. Therefore, the system analysis of the factors that affect the development will of the green building of the real estate enterprise will help to promote the development of the green building in the real estate field. The paper takes the real estate enterprise as the research object, and through the literature reading, based on the theory of the plan behavior, based on the theoretical model of the deconstruction of the plan, and through the modification of the expert interview and the enterprise research, the influence of the development will of the green building of the 15 real estate enterprises has been obtained. In addition, the study model is constructed. The paper makes an empirical study by means of the questionnaire, and uses the SPSS10.0 statistical software to carry out statistical analysis and research on the questionnaire data by means of factor analysis, correlation analysis and regression analysis. The paper analyzes the main factors and causes of green building development willingness in real estate enterprises, and puts forward some suggestions on how to promote the active development of green building in real estate enterprises, and points out the future research party of this subject. The results of this paper are as follows: First, the behavior attitude, the subjective norm and the perception behavior control are the intermediate variables that affect the development willingness of the green building of the real estate enterprises, and the development intention is reduced in this order. Second, as the antecedent variable, the enterprise idea and strategy, the income expectation, the perceived risk has a significant influence on the behavior attitude of the real estate enterprise green building development will, while the social and cultural environment, the market need In addition, the self-efficacy of the enterprise, the condition of resource help, the incentive of government policy to the development of the green building of the real estate enterprise are controlled by the government policy. influence and influence Again, the scale of the enterprise as a control variable has a significant impact on the development willingness of the green building of the real estate enterprise. At the same time, the subjective norm and the perception behavior control are both obvious.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TU201.5

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 洪燕真;戴永務(wù);余建輝;劉燕娜;;基于計(jì)劃行為理論的造紙企業(yè)綠色技術(shù)創(chuàng)新影響因素及策略分析[J];中華紙業(yè);2009年12期

2 徐佳;沈其明;;制約綠色建筑發(fā)展的原因及策略分析[J];重慶交通大學(xué)學(xué)報(bào)(自然科學(xué)版);2008年S1期

3 仇保興;;進(jìn)一步加快綠色建筑發(fā)展步伐——中國(guó)綠色建筑行動(dòng)綱要(草案)解讀[J];城市發(fā)展研究;2011年07期

4 陳Pr勤;;從經(jīng)濟(jì)學(xué)視角分析綠色建筑的全壽命周期成本與效益以及發(fā)展對(duì)策[J];建筑節(jié)能;2009年10期

5 住房和城鄉(xiāng)建設(shè)部政策研究中心課題組;;發(fā)展綠色建筑存在的問題及對(duì)策建議[J];建筑節(jié)能;2011年03期

6 劉俊穎;何溪;;房地產(chǎn)企業(yè)開發(fā)綠色建筑項(xiàng)目的影響因素[J];國(guó)際經(jīng)濟(jì)合作;2011年03期

7 王婧婧;;我國(guó)發(fā)展綠色建筑影響因素分析[J];合作經(jīng)濟(jì)與科技;2008年21期

8 黃慶瑞;;影響綠色建筑全壽命期成本的主要因素分析[J];建筑管理現(xiàn)代化;2008年04期

9 竇軍生;;計(jì)劃行為理論及其在家族企業(yè)傳承研究中的應(yīng)用[J];技術(shù)經(jīng)濟(jì);2007年02期

10 劉永強(qiáng);黃占芳;;關(guān)于我國(guó)房地產(chǎn)開發(fā)選擇綠色建筑的思考[J];建筑經(jīng)濟(jì);2006年03期

，

本文編號(hào)：2504741