【摘要】：摘要：經(jīng)濟(jì)的飛速發(fā)展,企業(yè)之間的競(jìng)爭(zhēng)日趨加劇,競(jìng)爭(zhēng)的形態(tài)也發(fā)生著深刻的演變,我國(guó)建筑裝飾行業(yè)呈現(xiàn)出前所未有的快速發(fā)展態(tài)勢(shì)。近年來(lái),由于建筑裝飾行業(yè)進(jìn)入壁壘小,中小企業(yè)眾多,使得行業(yè)內(nèi)競(jìng)爭(zhēng)者的數(shù)量大幅增加,加之行業(yè)運(yùn)行不規(guī)范等眾多因素,建筑裝飾行業(yè)競(jìng)爭(zhēng)加劇的同時(shí)行業(yè)利潤(rùn)不斷壓縮。面對(duì)復(fù)雜的內(nèi)外部環(huán)境,裝飾行業(yè)只有尋找自身發(fā)展中存在的問(wèn)題,不斷提升自身競(jìng)爭(zhēng)力,才能在激烈的市場(chǎng)競(jìng)爭(zhēng)中利于不敗之地,實(shí)現(xiàn)有持續(xù)發(fā)展。 本文立足于當(dāng)前我國(guó)建筑裝飾行業(yè)發(fā)展的現(xiàn)狀以及未來(lái)的發(fā)展趨勢(shì),以廣州美術(shù)公司為背景,在學(xué)習(xí)國(guó)內(nèi)外研究理論的基礎(chǔ)上,運(yùn)用PEST分析方法對(duì)廣州美術(shù)公司所在的外部宏觀環(huán)境進(jìn)行分析,運(yùn)用波特的五種競(jìng)爭(zhēng)力分析原理,對(duì)廣州美術(shù)公司的競(jìng)爭(zhēng)力狀況進(jìn)行總結(jié)分析；結(jié)合SWOT分析法,對(duì)廣州美術(shù)公司內(nèi)外部條件進(jìn)行分析,對(duì)公司所存在的優(yōu)勢(shì)、劣勢(shì)、威脅、機(jī)遇進(jìn)行總結(jié)。通過(guò)分析總結(jié)建筑裝飾行業(yè)標(biāo)桿蘇州金螳螂建筑裝飾有限公司成熟的發(fā)展經(jīng)驗(yàn),找出制約廣州美術(shù)公司競(jìng)爭(zhēng)力提高的因素,最后提出提升廣州美術(shù)公司競(jìng)爭(zhēng)力的對(duì)策和建議,從而找到適合廣州美術(shù)公司特點(diǎn)的發(fā)展途徑,為廣州美術(shù)公司步入可持續(xù)發(fā)展奠定基礎(chǔ)。
[Abstract]:Absrtact: with the rapid development of economy, the competition among enterprises intensifies day by day, the form of competition also has a profound evolution, the construction decoration industry of our country presents an unprecedented rapid development trend. In recent years, due to the small barriers to entry in the construction and decoration industry and the large number of small and medium-sized enterprises, the number of competitors in the industry has increased substantially, as well as many factors such as the non-standard operation of the industry. The construction decoration industry competition intensifies simultaneously the industry profit unceasingly compresses. In the face of complex internal and external environment, the decoration industry must look for the problems existing in its own development and constantly improve its own competitiveness, in order to be conducive to an invincible position in the fierce market competition and achieve sustainable development. This article is based on the current situation and the future development trend of the architectural decoration industry in our country, taking Guangzhou Art Company as the background, on the basis of studying the domestic and foreign research theory, Using PEST analysis method to analyze the external macro environment of Guangzhou Fine Arts Company, using Porter's five competitive analysis principles, summarizing and analyzing the competitive ability of Guangzhou Fine Arts Company, combining with SWOT analysis, Analyze the internal and external conditions of Guangzhou Fine Arts Company, summarize the strengths, weaknesses, threats and opportunities of the company. Through analyzing and summing up the mature development experience of Suzhou Golden Mantis Architectural Decoration Co., Ltd, the factors restricting the competitiveness of Guangzhou Art Company are found out. Finally, the countermeasures and suggestions to enhance the competitiveness of Guangzhou Art Company are put forward. In order to find suitable for Guangzhou fine arts company characteristics of the development of Guangzhou fine arts company into the sustainable development of the foundation.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.92

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