本文選題：商業(yè)綜合體 + 步行街　； 參考：《鄭州大學(xué)》2013年碩士論文

【摘要】：商業(yè)綜合體的集約化、大型化有助于充分發(fā)揮商業(yè)的集聚效應(yīng),也有益于實(shí)現(xiàn)多重空間共生協(xié)同性,但并不是規(guī)模越大越有利。復(fù)合功能越多越大,帶來(lái)的流線交通等問(wèn)題便越多；對(duì)商業(yè)綜合體的核心——“購(gòu)物中心”而言,如果延續(xù)常規(guī)的中心大廳布局模式,當(dāng)內(nèi)部店鋪過(guò)多過(guò)深,會(huì)導(dǎo)致店鋪的商業(yè)價(jià)值出現(xiàn)差異,甚至由此導(dǎo)致整個(gè)開(kāi)發(fā)項(xiàng)目的失敗。 購(gòu)物中心內(nèi)各個(gè)店鋪的商業(yè)價(jià)值應(yīng)力求實(shí)現(xiàn)均等化。這就要求首先應(yīng)有合理的符合消費(fèi)心理、行為的業(yè)態(tài)布局(賣場(chǎng)業(yè)態(tài)布局),使得購(gòu)物空間遠(yuǎn)近上下具有合理的功能分布；再有就是引入聯(lián)系城市與商店賣場(chǎng)之間的過(guò)渡空間——步行街(規(guī)劃與設(shè)計(jì)手段),從而起到“中心”與“去中心化”復(fù)合,水平與垂直空間兼顧,實(shí)現(xiàn)店鋪商業(yè)價(jià)值的最大均等化。 本文結(jié)合實(shí)例重點(diǎn)研究商業(yè)綜合體購(gòu)物中心內(nèi)的“服務(wù)空間”——步行街的規(guī)劃和設(shè)計(jì),介紹了體驗(yàn)式購(gòu)物空間的場(chǎng)所制造方法。希望有助于中國(guó)大型商業(yè)綜合體的理性科學(xué)發(fā)展。 論文擬題為《商業(yè)綜合體步行街及其空間設(shè)計(jì)研究》,首先界定商業(yè)綜合體、商業(yè)步行街的基本概念,并對(duì)商業(yè)綜合體相關(guān)概念進(jìn)行辨析,明確了商業(yè)綜合體購(gòu)物中心中步行街設(shè)計(jì)的重要作用。在前人理論研究的基礎(chǔ)上對(duì)其相關(guān)理念進(jìn)行了描述；并圍繞場(chǎng)所精神的建立提出了捷得定律、體驗(yàn)性場(chǎng)所和行為心理學(xué)等相關(guān)理論依據(jù)。研究消費(fèi)者的消費(fèi)、購(gòu)物行為和心理對(duì)步行街的要求,介紹了步行街的構(gòu)成元素,結(jié)合“中心”與“去中心化”復(fù)合理論,總結(jié)出商業(yè)綜合體步行街的規(guī)劃原則、設(shè)計(jì)策略。最后對(duì)商業(yè)綜合體步行街的未來(lái)做了預(yù)測(cè)與憧憬,希望能對(duì)商業(yè)步行街設(shè)計(jì)及研究能有所幫助。全篇文章分為四個(gè)部分： 第一部分：?jiǎn)栴}分析與支持理論 第一章：緒論。綜述商業(yè)綜合體發(fā)展歷史、國(guó)內(nèi)外設(shè)計(jì)概況和相關(guān)文獻(xiàn),明確本課題的研究對(duì)象和內(nèi)容以及研究方法與框架。 第二章：概念解析與相關(guān)理論介紹。分別介紹了影響商業(yè)綜合體概念形成、布局規(guī)劃以及具體設(shè)計(jì)的四大相關(guān)理論。 第二部分：規(guī)劃原則與設(shè)計(jì)策略 第三章：購(gòu)物中心步行街的規(guī)劃研究。結(jié)合大量實(shí)例調(diào)研,從消費(fèi)心理的角度,分析總結(jié)了商業(yè)綜合體規(guī)模與內(nèi)部步行街距離的關(guān)系；用拓?fù)鋵W(xué)方法研究了各種步行街的布局形式、平面模式；最后,引入場(chǎng)所理論,提出了步行街整體場(chǎng)景的三種形式以及體驗(yàn)式場(chǎng)景制造。 第四章,購(gòu)物中心步行街的空間設(shè)計(jì)。對(duì)組成商業(yè)綜合體步行街的各個(gè)空間分別加以解析并研究相關(guān)應(yīng)對(duì)策略。結(jié)合“中心”與“去中心化”理論,重點(diǎn)研究了中心型空間與街道式空間的設(shè)計(jì)要點(diǎn)。 第三部分：實(shí)例分析與結(jié)語(yǔ),即第五章和第六章。第五章：針對(duì)課題研究,結(jié)合平時(shí)收集和親身參與的方案創(chuàng)作,提供相應(yīng)實(shí)例。第六章：結(jié)語(yǔ)并對(duì)未來(lái)商業(yè)綜合體步行街設(shè)計(jì)做出展望。
[Abstract]:The intensification of the commercial complex helps to give full play to the agglomeration effect of business and to realize the symbiotic synergism of multiple spaces, but it is not the greater the size and the greater the benefit. The more complex functions, the more problems such as the flow of streamline, and the more the core of the commercial complex, the "shopping center", will continue. The general layout of the center hall, when the internal stores are too deep, will lead to a difference in the commercial value of the store, and even the failure of the entire development project.
The commercial value of the shops in the shopping center should be equalized. This requires that it should be reasonable in line with the consumption psychology, the layout of the behavior, the distribution of the shopping space, and the reasonable distribution of the shopping space up and down, and the transition space between the cities and the store stores. Street (planning and design means), thus playing a combination of "centralization" and "de centralization", taking both horizontal and vertical space into account, and achieving maximum equality in the commercial value of shops.
This paper studies the planning and design of the "service space" - Walking Street in the shopping center of the commercial complex, and introduces the manufacturing methods of the experiential shopping space, hoping to help the rational scientific development of the large commercial complex in China.
The thesis is entitled "commercial complex walking street and the research of space design". Firstly, it defines the basic concepts of commercial complex and commercial pedestrian street, and analyzes the related concepts of commercial complex, and makes clear the important role of walking street design in the commercial complex shopping center. On the basis of the former theory research, the related ideas are carried out. On the basis of the establishment of the spirit of the place, it puts forward the theoretical basis of the law of Jie De, the experiential place and the behavioral psychology. It studies the consumer's consumption, the shopping behavior and the requirement of the walking street, introduces the elements of the walking street, and sums up the commercial complex combined with the complex theory of "center" and "de centralization". The planning principles and design strategies of the pedestrian street. Finally, the future of the commercial complex walking street is predicted and longed. It is hoped to be helpful to the design and research of commercial pedestrian street. The whole article is divided into four parts:
The first part: problem analysis and support theory
The first chapter is an introduction. It summarizes the history of the development of the commercial complex, the general situation of design at home and abroad, and the related literature, and makes clear the object and content of the research, the method and the framework of the research.
The second chapter: introduction to concept analysis and related theories. It introduces four major theories that influence the concept formation, layout and design of commercial complex.
The second part: the planning principle and the design strategy
The third chapter: the planning and research of shopping mall walking street. Combined with a large number of examples, the relationship between the scale of the commercial complex and the distance of the internal pedestrian street is analyzed and summarized from the angle of consumption psychology. The layout forms and plane patterns of various pedestrian streets are studied by topology, and the whole field of the pedestrian street is put forward by introducing the theory of place. The three forms of the scene and the manufacturing of the experiential scene.
In the fourth chapter, the space design of shopping mall pedestrian street is designed. The space of the pedestrian street, which is composed of the commercial complex, is analyzed and the relevant countermeasures are studied. The key points of the central space and the street space are emphatically studied in combination with the theory of "center" and "de centralization".
The third part: the case analysis and conclusion, namely the fifth chapter and the sixth chapter. The fifth chapter: in view of the topic research, combined with the usual collection and personal participation of the project creation, provide the corresponding examples. Sixth chapter: conclusion and the future commercial complex walking street design to make a prospect.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TU984.13

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本文編號(hào)：1975580