本文選題：公共標(biāo)識(shí) + 共性��； 參考：《蘇州大學(xué)》2013年碩士論文

【摘要】：公共標(biāo)識(shí)的設(shè)計(jì)和使用，在全球化的時(shí)代背景下，有著不容質(zhì)疑的世界性原則。時(shí)至今日，，公共標(biāo)識(shí)早已廣泛使用和普及，認(rèn)識(shí)和正確解讀這些符號(hào)，已經(jīng)成為現(xiàn)代人必須掌握的一項(xiàng)基本技能�？v觀國(guó)內(nèi)國(guó)外，簡(jiǎn)單、明了、通用似乎就是公共標(biāo)識(shí)設(shè)計(jì)的一般規(guī)律。然而，單純追求“共性”，或一味地強(qiáng)調(diào)“統(tǒng)一”的公共標(biāo)識(shí)，并不一定試用于所有的環(huán)境和場(chǎng)合。本文將從“共性”與“個(gè)性”這看似對(duì)立的兩方面作為切入點(diǎn)，結(jié)合本次畢業(yè)設(shè)計(jì)——蘇州翰林幼兒園公共區(qū)域環(huán)境標(biāo)識(shí)設(shè)計(jì)，通過(guò)分析研究，闡述公共標(biāo)識(shí)圖形設(shè)計(jì)中，“共性”與“個(gè)性”之間的關(guān)系和層次，并且提出，只要在合理的范圍內(nèi)，在不影響受眾對(duì)符號(hào)理解的前提下，應(yīng)最大限度地實(shí)現(xiàn)公共標(biāo)識(shí)的個(gè)性化，與環(huán)境相契合，從而讓其成為未來(lái)城市中不可或缺的一道風(fēng)景。
[Abstract]:Under the background of globalization, the design and use of public logos have unquestionable world principles.Nowadays, public logos have been widely used and popularized. Understanding and correctly interpreting these symbols has become a basic skill that modern people must master.Throughout the domestic and foreign, simple, clear, general seems to be the general law of public logo design.However, the simple pursuit of "commonality" or the emphasis on "unity" of the public logo do not necessarily apply to all environments and situations.This article will take the "commonness" and "individuality" as the breakthrough point from the seemingly opposite two aspects, unifies this graduation design-Suzhou Hanlin kindergarten public area environment label design, through the analysis research, elaborated the public logo graphics design,The relationship and level between "commonness" and "individuality", and puts forward that, as long as it is reasonable and does not affect the audience's understanding of the symbol, it should realize the individuation of the public logo to the maximum extent, which is consistent with the environment.So that it will become an indispensable landscape in the future city.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TU984.14

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