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  本文關(guān)鍵詞：中國二冶集團(tuán)冶建施工業(yè)務(wù)發(fā)展戰(zhàn)略研究　出處：《內(nèi)蒙古大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 施工 發(fā)展戰(zhàn)略 商業(yè)模式 中國二冶集團(tuán)

【摘要】：隨著市場競爭的日益激烈和經(jīng)濟(jì)體制改革的不斷深入,企業(yè)的發(fā)展面臨越來越嚴(yán)峻的挑戰(zhàn),特別是像中國二冶集團(tuán)這樣的老牌國有企業(yè),雖然經(jīng)歷了從計(jì)劃經(jīng)濟(jì)到市場經(jīng)濟(jì)的洗禮,但其自身并沒有完全成為一個(gè)鮮明的市場經(jīng)濟(jì)的主體,無論是內(nèi)部管理還是外部經(jīng)營都帶有計(jì)劃經(jīng)濟(jì)的色彩,都讓企業(yè)在面對漸趨復(fù)雜的發(fā)展環(huán)境和種種不確定因素時(shí)顯得力不從心。面對“十二五”規(guī)劃所帶來的新一輪發(fā)展機(jī)遇,中國二冶集團(tuán)冶建施工業(yè)務(wù)如何打破發(fā)展桎梏,保持市場份額,擴(kuò)大市場競爭力成為中國二冶集團(tuán)冶建施工業(yè)務(wù)持續(xù)快速發(fā)展需要思考的重要課題。 本研究立足中國二冶集團(tuán)冶建施工業(yè)務(wù)的發(fā)展實(shí)際,應(yīng)用行業(yè)結(jié)構(gòu)分析和企業(yè)戰(zhàn)略分析對企業(yè)該項(xiàng)業(yè)務(wù)的外部環(huán)境和自身優(yōu)勢進(jìn)行分析,得出相應(yīng)的戰(zhàn)略規(guī)劃和真正適用企業(yè)戰(zhàn)略措施,對中國二冶集團(tuán)冶建施工業(yè)務(wù)的戰(zhàn)略發(fā)展具有現(xiàn)實(shí)的指導(dǎo)意義。本研究首先闡述了選題背景,明確選題的研究意義和目的；接著,在簡要介紹中國二冶集團(tuán)冶建施工業(yè)務(wù)的發(fā)展現(xiàn)狀后,總結(jié)出中國二冶集團(tuán)冶建施工業(yè)務(wù)發(fā)展存在的戰(zhàn)略問題；然后,根據(jù)國家發(fā)展規(guī)劃和產(chǎn)業(yè)政策,在分析外部環(huán)境、內(nèi)部條件及其發(fā)展趨勢的基礎(chǔ)上,識別出中國二冶集團(tuán)冶建施工業(yè)務(wù)發(fā)展存在的機(jī)遇和挑戰(zhàn),歸納出中國二冶集團(tuán)冶建施工業(yè)務(wù)發(fā)展的優(yōu)勢和劣勢；最后,根據(jù)前文分析總結(jié)出的機(jī)遇、威脅、優(yōu)勢、劣勢,通過制作SW0T分析表,并對可能的戰(zhàn)略進(jìn)行評價(jià),進(jìn)而制定業(yè)務(wù)發(fā)展戰(zhàn)略,并制定相應(yīng)的發(fā)展措施。
[Abstract]:With the increasingly fierce market competition and the deepening of economic system reform, the development of enterprises is facing more and more severe challenges, especially the old state-owned enterprises such as China's Erxi Group. Although it has experienced the baptism from planned economy to market economy, it has not completely become the main body of a distinct market economy. Both internal and external management have the color of planned economy. Both make the enterprise appear unable to cope with the complicated development environment and all kinds of uncertain factors, and face the new development opportunity brought by the 12th Five-Year Plan. How to break the shackles of development, maintain market share and expand market competitiveness has become an important issue for the continuous and rapid development of metallurgical construction business of Erye Group of China. Based on the development of metallurgical construction business of Erye Group of China, this paper analyzes the external environment and advantages of this business by industry structure analysis and enterprise strategy analysis. Get the corresponding strategic planning and truly apply to the enterprise strategic measures, for China's Erye Group Metallurgical Construction Business strategic development of practical guiding significance. This study first elaborated the background of the topic. Make clear the research meaning and purpose of the selected topic; Then, after a brief introduction of the status quo of the development of the metallurgical construction business in Erye Group of China, the paper summarizes the strategic problems existing in the development of the Metallurgical Construction Business of the Erye Group of China. Then, according to the national development plan and industrial policy, based on the analysis of the external environment, internal conditions and development trends, the opportunities and challenges of the development of metallurgical construction business of China Erye Group are identified. The advantages and disadvantages of the development of metallurgical construction business in Erye Group of China are summarized. Finally, according to the above analysis summarized opportunities, threats, strengths, weaknesses, through the production of SW0T analysis table, and the evaluation of possible strategies, and then formulate business development strategy. And formulate the corresponding development measures.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.92;F272

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本文編號：1377557