本文主題是基于沖動(dòng)性消費(fèi)行為研究電商平臺(tái)在科特迪瓦的采納。本文主要目標(biāo)是找出科特迪瓦人沖動(dòng)性消費(fèi)的原因。因此,這項(xiàng)研究的結(jié)果將鼓勵(lì)利益相關(guān)方采取適當(dāng)?shù)拇胧?以經(jīng)濟(jì)有效的方式提高電子商務(wù)的吸收效率。本研究還側(cè)重于根據(jù)沖動(dòng)性消費(fèi)行為分析電商平臺(tái)的采納,利用技術(shù)促進(jìn)科特迪瓦政府機(jī)構(gòu)、中小型企業(yè)和個(gè)人消費(fèi)者或客戶的可持續(xù)發(fā)展。本研究采用的研究方法是定量研究,數(shù)據(jù)收集方法是調(diào)查問(wèn)卷,研究對(duì)象是消費(fèi)者（參與通過(guò)互聯(lián)網(wǎng)進(jìn)行的商品交易的個(gè)人）。因此,這組調(diào)查問(wèn)卷主要發(fā)放給科特迪瓦阿比讓的電商用戶。調(diào)查問(wèn)題主要依據(jù)擬議框架中設(shè)想的電子商務(wù)適應(yīng)過(guò)程制定。數(shù)據(jù)采集的時(shí)間為2018年4月至2018年9月,共有523份問(wèn)卷在科特迪瓦阿比讓的電商用戶中隨機(jī)發(fā)放,用戶遍布各行各業(yè)以及各種私人部門(mén)。特定行業(yè)部門(mén)系隨機(jī)選擇,但這些部門(mén)均具有普遍性和代表性,且都有一個(gè)共同點(diǎn),即都要求接受某種程度上的教育。本研究共發(fā)出調(diào)查問(wèn)卷523份,收回500份,有效回收率為 95.6%。研究結(jié)果顯示,沖動(dòng)性消費(fèi)行為結(jié)構(gòu)與電子商務(wù)采納戰(zhàn)略（即以電子商務(wù)為平臺(tái)的行為意向）有顯著關(guān)聯(lián)。但電子商務(wù)采納的行為意向與社會(huì)影響力、感知意識(shí)/教育和經(jīng)... 

【文章來(lái)源】：浙江工商大學(xué)浙江省

【文章頁(yè)數(shù)】：169 頁(yè)

【學(xué)位級(jí)別】：博士

【文章目錄】：
Abstract
摘要
CHAPTER ONE Background to the Research Study
    1.2 Problem Statement
    1.3 Research questions
    1.4 Objectives
        1.4.1 Leading Objective
        1.4.2 Specific Objectives
    1.5 Brief Methodology
    1.6 Study hypothesis
    1.7 Significance of the study
    1.8 Structure of the study
CHAPTER TWO LITERATURE REVIEW
    2.1 Introduction
    2.2 CONCEPTUAL REVIEW
        2.2.1 E-Commerce Adoption
        2.2.2 Impulsive Buying Behaviour
    2.3 FACTORS AFFECTING E-COMMERCE ADOPTION IN COTE D'IVOIRE
    2.4 E-COMMERCE ADOPTION STRATEGIES
    2.5 PERCEIVED BENEFIT OF E-COMMERCE ADOPTION
    2.6 FACTORS AFFECTING ONLINE IMPULSE BUYING BEHAVIOR
    2.7 CHALLENGES OF E-COMMERCE ADOPTION
        2.7.1 Consumer-oriented challenges
        2.7.2 Other Challenges for SMEs
    2.8 BROWSING BEHAVIOUR
        2.8.1 Browsing behavior antecedents:
        2.8.2 Browsing behavior Consequences:
    2.9 ONLINE BROWSING BEHAVIOUR: TOWARDS A CONCCEPTUAL APPROACH
    2.10 THEORETICAL REVIEW
        2.10.1 Technological Acceptance Model (TAM)
        2.10.2 Cognitive Emotion Theory (COE)
        2.10.4 Social Cognitive Theory
        2.10.5 Theory of Planned Behaviour
        2.10.6 Theory of Reasoned Action (TAR)
        2.10.8 Unified Theory of Acceptance and Use of Technology (UTAUT)
        2.10.9 Diffusion of Innovation Theory (DIT)
    2.11 CONCEPTUAL FRAMEWORK
    2.12 GAPS IN LITERATURE
    2.13 SUMMARY
CHAPTER THREE RESEARCH METHODOLOGY
    3.1 Introduction
    3.2 Research Design
    3.3 Target Population
    3.4 Sampling Techniques
    3.5 Determining the Sample Size
    3.6 Instruments of Data Collection
        3.6.1 Questionnaires
        3.6.2 Interviews
    3.7 Validity and Reliability
        3.7.1 Validity of the instruments
        3.7.2 Reliability of the instruments
    3.8 Data Analysis Techniques
    3.9 Ethical consideration
CHAPTER FOUR DATA ANALYSIS AND DISCUSSION
CHAPTER FIVE CONCLUSION AND RECOMMENDATION
Papers Published in the Period of Ph.D. Education
REFERENCES
Acknowledgements
Appendix


【參考文獻(xiàn)】：
期刊論文
[1]網(wǎng)絡(luò)交易中網(wǎng)站的地位與責(zé)任問(wèn)題探討[J]. 劉德良.  遼寧大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版). 2004(05)



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