本文選題：移動營銷　切入點(diǎn)：煙草行業(yè)　出處：《江西財(cái)經(jīng)大學(xué)》2016年碩士論文

【摘要】：煙草行業(yè)是我國市場經(jīng)濟(jì)體系的重要組成部分,傳統(tǒng)煙草銷售流程長,環(huán)節(jié)多,管理與業(yè)務(wù)優(yōu)化必須倚賴先進(jìn)的信息技術(shù)手段,尤其是日新月異的移動通信功能,更有助于提高煙草業(yè)的服務(wù)意識以及管理水平。隨著科技的發(fā)展,整個煙草行業(yè)都在積極的進(jìn)行傳統(tǒng)煙草模式的轉(zhuǎn)變,利用現(xiàn)有營銷模式與新型通信技術(shù)的融合再造,煙草行業(yè)的移動戰(zhàn)略成為我國煙草行業(yè)的主流發(fā)展方向。本論文設(shè)計(jì)開發(fā)的煙草移動營銷系統(tǒng)以煙草營銷為設(shè)計(jì)基礎(chǔ),基于J2EE技術(shù)標(biāo)準(zhǔn)、Android移動開發(fā)技術(shù)的多層架構(gòu)體系,同時使用數(shù)據(jù)同步機(jī)制實(shí)現(xiàn)移動營銷(服務(wù)端和客戶端)與核心業(yè)務(wù)系統(tǒng)的數(shù)據(jù)信息交互。從煙草營銷管理的現(xiàn)狀及不足入手,然后再結(jié)合煙草的經(jīng)營特點(diǎn)分析系統(tǒng)功能需求,基于此對系統(tǒng)進(jìn)行開發(fā)與設(shè)計(jì),同時總結(jié)系統(tǒng)的設(shè)計(jì)理念,并設(shè)計(jì)了客戶端管理子系統(tǒng)和服務(wù)端管理子系統(tǒng)�？蛻舳斯芾碜酉到y(tǒng)是煙草營銷人員在營銷過程中對服務(wù)對象、潛在客戶進(jìn)行服務(wù)和管理的系統(tǒng),包括基礎(chǔ)數(shù)據(jù)管理、配貨管理、信息互動、發(fā)布管理、移動客戶端管理、零售商管理五個功能模塊;服務(wù)端管理子系統(tǒng)是對系統(tǒng)進(jìn)行管理、終端查詢的管理系統(tǒng)。包括系統(tǒng)管理、服務(wù)端功能管理。最后重點(diǎn)分析關(guān)鍵性流程以及功能的設(shè)計(jì)內(nèi)容。通過該系統(tǒng)的應(yīng)用,煙草可實(shí)現(xiàn)移動營銷的智能化、簡單化、高效化,實(shí)現(xiàn)煙草營銷人員外出現(xiàn)場營銷,大幅度降低運(yùn)營成本,并提供全方位客戶服務(wù)。同時,能夠?qū)崿F(xiàn)完整的營銷渠道解決方案,提供穩(wěn)定、即時的銷售渠道系統(tǒng),能夠?qū)崿F(xiàn)各部分之間的協(xié)同性,而且具有穩(wěn)定性和安全性保障,能有效提高工作效率。
[Abstract]:The tobacco industry is an important part of the market economy system of our country. The traditional tobacco sales process is long and there are many links. The management and business optimization must rely on the advanced information technology means, especially the mobile communication function with each passing day.It is helpful to improve the service consciousness and management level of tobacco industry.With the development of science and technology, the whole tobacco industry is actively changing the traditional tobacco model. With the combination of the existing marketing model and new communication technology, the mobile strategy of the tobacco industry has become the mainstream development direction of the tobacco industry in China.The tobacco mobile marketing system designed and developed in this paper is based on tobacco marketing, and is based on the J2EE technology standard.At the same time, the data synchronization mechanism is used to realize the data communication between mobile marketing (server and client) and the core business system.Starting with the current situation and deficiency of tobacco marketing management, and then combining with the characteristics of tobacco management, this paper analyzes the functional requirements of the system, develops and designs the system based on this, and summarizes the design concept of the system.The client-side management subsystem and the server-side management subsystem are designed.The client management subsystem is a system for tobacco marketers to serve and manage the clients and potential customers in the process of marketing, including basic data management, distribution management, information interaction, release management, mobile client management, etc.The server management subsystem is a management system for system management and terminal query.Including system management, server function management.Finally, the key process and the design content of the function are analyzed.Through the application of the system, tobacco can realize intelligent, simple and high efficiency of mobile marketing, realize the field marketing of tobacco marketers, greatly reduce the operating cost, and provide all-round customer service.At the same time, it can realize the complete marketing channel solution, provide a stable, real-time sales channel system, can realize the synergy between the various parts, and has the stability and security guarantee, and can effectively improve the working efficiency.
【學(xué)位授予單位】：江西財(cái)經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：TP311.52;F426.8

【參考文獻(xiàn)】

相關(guān)期刊論文 前9條

1 郭勇;;“大數(shù)據(jù)”在卷煙營銷中的應(yīng)用研究[J];無線互聯(lián)科技;2016年14期

2 趙輝;;基于移動互聯(lián)技術(shù)的卷煙營銷創(chuàng)新研究[J];管理觀察;2015年16期

3 高山;劉浩;楊科;華業(yè)忠;李勇;;移動互聯(lián)網(wǎng)時代卷煙精準(zhǔn)營銷的研究[J];現(xiàn)代商業(yè);2014年35期

4 彭鳳凌;庹先國;王洪輝;張貴宇;蒲建華;;安卓手機(jī)與數(shù)據(jù)庫交互系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn)[J];計(jì)算機(jī)工程與設(shè)計(jì);2013年11期

5 王建新;;煙草商業(yè)服務(wù)品牌的建設(shè)與探索[J];產(chǎn)業(yè)與科技論壇;2013年17期

6 華平;;煙草商業(yè)企業(yè)零售終端信息系統(tǒng)的建設(shè)與探索[J];中國集體經(jīng)濟(jì);2011年25期

7 胡新華;耿剛勇;;面向服務(wù)架構(gòu)在煙草信息系統(tǒng)集成中的應(yīng)用[J];煙草科技;2010年05期

8 秦前浩;李穗明;王宏;金亦斌;張士剛;朱明權(quán);;煙草行業(yè)工商協(xié)同營銷模式研究與探討[J];中國煙草學(xué)報;2010年02期

9 王方雄;吳邊;怡凱;;移動GIS的體系結(jié)構(gòu)與關(guān)鍵技術(shù)[J];測繪與空間地理信息;2007年06期

，

本文編號：1710523