本文選題：馬拉松虛擬社群　切入點(diǎn)：意見(jiàn)領(lǐng)袖　出處：《新聞戰(zhàn)線》2016年23期

【摘要】：微信是移動(dòng)互聯(lián)網(wǎng)飛速發(fā)展的重要產(chǎn)物,微信趣緣虛擬社群是具有共同興趣愛(ài)好的人們社會(huì)交往、信息交流和觀點(diǎn)溝通的新方式。隨著我國(guó)馬拉松運(yùn)動(dòng)在普通大眾中的持續(xù)升溫,馬拉松微信社群的數(shù)量及其影響亦如雨后春筍般勃發(fā)。本文試圖通過(guò)數(shù)據(jù)挖掘的方法,用聚類分析和區(qū)別分析法,探尋篩選馬拉松微信群意見(jiàn)領(lǐng)袖的方法。
[Abstract]:WeChat is an important product of the rapid development of the mobile Internet. New ways of exchanging information and communicating ideas. As the marathon campaign in our country continues to heat up among the general public, the number and impact of the marathon WeChat community has sprung up. This paper attempts to use the method of data mining. Cluster analysis and differentiation analysis were used to explore the method of selecting opinion leaders of marathon WeChat Group.
【作者單位】： 西北政法大學(xué)新聞傳播學(xué)院;
【分類號(hào)】：TP311.13;G206
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本文編號(hào)：1695735