本文關鍵詞： 農(nóng)業(yè)科技類期刊 微信公眾號 農(nóng)業(yè)科技信息服務 運營情況 原因 建議　出處：《編輯學報》2017年S2期 　論文類型：期刊論文

【摘要】：在大數(shù)據(jù)時代背景下,眾多期刊編輯部紛紛建設和開通微信公眾號。為進一步發(fā)揮農(nóng)業(yè)科技類期刊的信息傳播功能,以上海市農(nóng)業(yè)科學院農(nóng)業(yè)科技信息研究所主辦的4種農(nóng)業(yè)類科技期刊微信公眾號的試運營實踐為例,總結了"農(nóng)業(yè)科技信息服務"公眾號運營情況,分析了該公眾號運營失敗的原因,并提出了推進農(nóng)業(yè)科技類期刊微信公眾號發(fā)展的建議。
[Abstract]:Under the background of big data's time, many editorial departments of periodicals have built and opened the WeChat Official account. In order to further develop the function of information dissemination of agricultural science and technology periodicals, Taking the trial operation practice of Official account, four agricultural sci-tech periodicals sponsored by the Institute of Agricultural Science and Technology Information of Shanghai Academy of Agricultural Sciences, as an example, the paper summarizes the operational situation of Official account, "Agricultural Science and Technology Information Service". This paper analyzes on the causes of the failure of Official account's operation, and puts forward some suggestions for promoting the development of the agricultural science and technology periodicals.
【作者單位】： 中國科學院近代物理研究所;
【分類號】：G230.7
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本文編號：1511333