發(fā)布時(shí)間：2018-02-10 09:06

  本文關(guān)鍵詞： 目標(biāo)人群 用戶(hù)調(diào)研 用戶(hù)原型 移動(dòng)互聯(lián)網(wǎng)　出處：《長(zhǎng)春工業(yè)大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：民以食為天,隨著人們生活水平的提高,人們不再關(guān)注如何吃飽,如何吃的營(yíng)養(yǎng)、吃的健康已成為大家熱議的話(huà)題。在當(dāng)前移動(dòng)互聯(lián)網(wǎng)發(fā)展的如火如荼的趨勢(shì)下,各種以移動(dòng)互聯(lián)網(wǎng)為載體的應(yīng)用應(yīng)運(yùn)而生。其涵蓋范圍之廣,包括了日常生活的衣食住行和娛樂(lè)。人物角色法,一種用戶(hù)調(diào)研常用的方法。主要是通過(guò)調(diào)研獲得大量的數(shù)據(jù),然后分析歸納,創(chuàng)建出能代表一類(lèi)用戶(hù)群的虛擬的人物原型。創(chuàng)建的人物角色就是產(chǎn)品的目標(biāo)用戶(hù),在后期的設(shè)計(jì)中都具有指導(dǎo)地位。設(shè)計(jì)過(guò)程中要始終站在人物角色的角度考慮問(wèn)題,這樣更有利于問(wèn)題的順利解決,同時(shí)避免不必要的爭(zhēng)論。本文以當(dāng)前移動(dòng)互聯(lián)網(wǎng)發(fā)展趨勢(shì)為背景,以家庭健康飲食為出發(fā)點(diǎn),通過(guò)分析人物角色法的概念、優(yōu)點(diǎn)、創(chuàng)建方法等理論知識(shí),之后將其運(yùn)用到家庭健康飲食APP的設(shè)計(jì)研究中。有了科學(xué)合理的方法做指導(dǎo),更有利于后期設(shè)計(jì)研究工作的順利進(jìn)行。在調(diào)研過(guò)程中發(fā)現(xiàn)了目前用戶(hù)的一些需求,通過(guò)進(jìn)一步分析發(fā)現(xiàn)用戶(hù)的潛在需求,將用戶(hù)的需求轉(zhuǎn)化成產(chǎn)品的功能點(diǎn)。分析相關(guān)競(jìng)品的優(yōu)缺點(diǎn),取長(zhǎng)補(bǔ)短,這都是設(shè)計(jì)的機(jī)會(huì)點(diǎn)。找到了設(shè)計(jì)的切入點(diǎn)后,在創(chuàng)建的人物角色的需求指導(dǎo)下,進(jìn)行APP的DEMO設(shè)計(jì),真正做到理論與實(shí)踐的結(jié)合。
[Abstract]:With the improvement of people's living standard, people no longer pay attention to how to eat enough, how to eat nutrition, how to eat health has become a hot topic. A variety of mobile Internet carrier applications came into being. It covers a wide range of daily life, including food, clothing, housing and entertainment. Persona method, a common method of user research, mainly through research to obtain a large amount of data, Then analyze and sum up, create a virtual persona prototype that can represent a class of user groups. The persona created is the target user of the product. In the later design all have the guiding position. In the design process must always stand in the persona angle to consider the question, this is more advantageous to the question the smooth solution, At the same time, avoid unnecessary arguments. This paper, based on the development trend of mobile Internet, taking healthy family diet as the starting point, analyzes the concept, advantages and methods of persona method, and so on. Then it is applied to the design and research of family healthy diet APP. With scientific and reasonable methods to guide, it is more conducive to the smooth progress of the later design research. In the process of investigation, we found some needs of the current users. Through further analysis to discover the potential needs of the user, the user's needs are transformed into the function points of the product. The advantages and disadvantages of the related products are analyzed, which are the opportunity points of the design. After finding the starting point of the design, the paper analyzes the advantages and disadvantages of the related products and makes up for each other's shortcomings. Under the guidance of the requirements of the created personas, the DEMO design of APP is carried out, and the combination of theory and practice is really achieved.
【學(xué)位授予單位】：長(zhǎng)春工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：TP311.56

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本文編號(hào)：1500159