【摘要】：企業(yè)作為社會的一個部分,它必然與社會中的其他成員存在交織,在這個過程中企業(yè)的某些行為很可能會傷害到與其有利益關系的其他組織或者個人,所以企業(yè)在發(fā)展與壯大的過程中注重利益的同時,也必須履行企業(yè)社會責任。我國正處于實施企業(yè)社會責任的初期,種種弊端層出不窮,違規(guī)操作、私挖濫采、環(huán)境污染、資源浪費等現(xiàn)象與我國可持續(xù)發(fā)展戰(zhàn)略背道而馳。作為一個國有企業(yè),在這個時候應該發(fā)揮其主導先峰的作用,積極履行社會責任,這是時代發(fā)展的必然要求,也是民心所向。本文通過對MQ公司履行社會責任的現(xiàn)狀進行分析,發(fā)現(xiàn)企業(yè)在社會責任方面存在的問題,剖析問題存在的原因,提出有效的解決措施,為企業(yè)履行社會責任提出實質的幫助。論文首先分析了企業(yè)社會責任的國內外研究現(xiàn)狀,目前國內研究領域存在的問題主要有以下幾方面:一是國內研究起步晚,在理論和應用方面與國外研究水平還有一定的差距;二是國內企業(yè)對社會責任意識的淡薄,研究往往停留在表層;三是研究范圍涉及到社會責任管理的甚少,還需要進一步的完善。其次,本文概述了與社會責任相關的企業(yè)倫理理論、利益相關者理論、企業(yè)公民理論、可持續(xù)發(fā)展理論,并對社會責任管理進行了研究,主要是從計劃、實施、驗證、處理四個方面進行探索。然后,本文以MQ公司為例,依據(jù)該公司2010年至2014年的企業(yè)社會責任報告,運用內容分析法,構建卡羅爾二維模型,分析該公司目前在履行企業(yè)社會責任方面的表現(xiàn)以及存在的問題,并有針對性地提出了MQ公司的社會責任管理體系構建方案和具體改進措施。企業(yè)社會責任在企業(yè)生存和發(fā)展中發(fā)揮著越來越重要的作用,已經(jīng)成為現(xiàn)階段企業(yè)打造和保持競爭優(yōu)勢的又一新的手段。因此在現(xiàn)階段對企業(yè)社會責任進行研究對于企業(yè)在激烈的市場競爭中生存和發(fā)展有著至關重要的意義。作為能源型國有企業(yè),摒棄唯利是圖的觀念,以和諧、均衡、可持續(xù)發(fā)展的理念為基石,著力于保護生態(tài)環(huán)境、積極加強文化建設、保護員工健康、同時發(fā)展慈善事業(yè),更好地擔負起應盡的社會責任,這不僅是本文研究的目的,也是企業(yè)發(fā)展的需要,更是人民群眾的需要,希望本文能給MQ公司提供借鑒,并有助于我國企業(yè)社會責任的建設。
[Abstract]:As a part of society, an enterprise must be intertwined with other members of the society. In the process, certain acts of the enterprise are likely to harm other organizations or individuals who have an interest in it. Therefore, in the process of development and growth, enterprises pay attention to the interests, but also must fulfill the corporate social responsibility. China is in the early stage of the implementation of corporate social responsibility, a variety of drawbacks emerge in endlessly, illegal operation, illegal mining, environmental pollution, waste of resources and other phenomena are contrary to the sustainable development strategy of our country. As a state-owned enterprise, it should play its leading role at this time, and actively fulfill the social responsibility, which is the inevitable requirement of the development of the times, but also the aspiration of the people. Based on the analysis of the present situation of MQ Company's social responsibility, this paper finds out the problems existing in the enterprise's social responsibility, analyzes the causes of the problem, and puts forward effective measures to help the enterprise to fulfill its social responsibility. Firstly, this paper analyzes the domestic and foreign research status of corporate social responsibility. At present, the existing problems in domestic research field are as follows: first, the domestic research started late, and there is still a certain gap between the theoretical and application aspects and foreign research level; Second, the domestic enterprises' awareness of social responsibility is weak, and the research is often on the surface; third, the scope of the research involves very little of social responsibility management, which needs to be further improved. Secondly, this paper summarizes the corporate ethics theory, stakeholder theory, corporate citizenship theory and sustainable development theory related to social responsibility, and studies the management of social responsibility, mainly from the planning, implementation, verification, Deal with four aspects to explore. Then, taking MQ as an example, according to the corporate social responsibility report from 2010 to 2014, this paper uses the content analysis method to construct the Carroll two-dimensional model. This paper analyzes the performance and existing problems of the company in fulfilling its corporate social responsibility at present, and puts forward the construction scheme and concrete improvement measures of the social responsibility management system of MQ Company. Corporate social responsibility plays a more and more important role in the survival and development of enterprises, and has become another new means for enterprises to build and maintain competitive advantage. Therefore, the research on corporate social responsibility is of great significance to the survival and development of enterprises in the fierce market competition. As an energy-based state-owned enterprise, abandoning the idea of profit-seeking, focusing on the concept of harmony, balance and sustainable development as the cornerstone, focusing on the protection of the ecological environment, actively strengthening cultural construction, protecting the health of employees, and developing philanthropy, This is not only the purpose of this study, but also the need of enterprise development and the needs of the people. I hope this paper can provide reference for MQ Company and help the construction of corporate social responsibility in our country.
【學位授予單位】：蘭州交通大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F270;F426.21

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