發(fā)布時(shí)間：2018-06-29 08:20

  本文選題：伊泰集團(tuán) + 發(fā)展戰(zhàn)略��； 參考：《內(nèi)蒙古財(cái)經(jīng)大學(xué)》2016年碩士論文

【摘要】：企業(yè)的發(fā)展戰(zhàn)略是關(guān)于企業(yè)發(fā)展的謀略,是對(duì)各種戰(zhàn)略的概括,具有全面性、持久性、基本性三個(gè)特點(diǎn)。其作為企業(yè)管理學(xué)和經(jīng)濟(jì)學(xué)的重要組成部分,主導(dǎo)著企業(yè)的持續(xù)性發(fā)展。隨著我國(guó)市場(chǎng)經(jīng)濟(jì)的發(fā)展和完善,應(yīng)當(dāng)更加重視企業(yè)發(fā)展戰(zhàn)略在企業(yè)可持續(xù)發(fā)展的進(jìn)程中的突出作用。2015年,國(guó)內(nèi)煤炭?jī)r(jià)格持續(xù)下降,煤炭行業(yè)市場(chǎng)蕭條,市場(chǎng)競(jìng)爭(zhēng)環(huán)境惡化,競(jìng)爭(zhēng)更加劇烈。內(nèi)蒙古伊泰集團(tuán)是內(nèi)蒙古鄂爾多斯市的一家大型民營(yíng)能源企業(yè),以煤炭的產(chǎn)運(yùn)銷為主業(yè),因此企業(yè)盈利能力也深受打擊。在如此惡劣的市場(chǎng)環(huán)境下,作為內(nèi)蒙古最大的民營(yíng)煤炭企業(yè),實(shí)現(xiàn)戰(zhàn)略轉(zhuǎn)型是刻不容緩的。因此,為實(shí)現(xiàn)企業(yè)的可持續(xù)發(fā)展需進(jìn)一步研究和探索企業(yè)的發(fā)展戰(zhàn)略。本文結(jié)合煤炭行業(yè)的特征,通過(guò)收集資料、實(shí)地調(diào)研和相關(guān)人員訪談等方式對(duì)影響本企業(yè)的發(fā)展戰(zhàn)略要素進(jìn)行分析,深入了解了企業(yè)發(fā)展戰(zhàn)略的構(gòu)架,并結(jié)合當(dāng)?shù)亟?jīng)濟(jì)形勢(shì)以及宏觀市場(chǎng)情況,建立了一套戰(zhàn)略測(cè)評(píng)體系。本文首先引用了企業(yè)發(fā)展戰(zhàn)略的理論研究成果,了解學(xué)習(xí)國(guó)內(nèi)外其他學(xué)者對(duì)企業(yè)發(fā)展戰(zhàn)略所作的理論研究,其次,在對(duì)煤炭行業(yè)的特征和伊泰集團(tuán)的外部環(huán)境及內(nèi)部條件分析評(píng)價(jià)的基礎(chǔ)上,總結(jié)出企業(yè)發(fā)展所依托的核心價(jià)值觀以及戰(zhàn)略定位,為以下分析伊泰集團(tuán)發(fā)展戰(zhàn)略的規(guī)劃及選擇提供依據(jù),最后在全面分析公司發(fā)展戰(zhàn)略要素的基礎(chǔ)上,結(jié)合行業(yè)形勢(shì)及企業(yè)是情況,提出伊泰集團(tuán)發(fā)展戰(zhàn)略的制定方向。
[Abstract]:The development strategy of the enterprise is the strategy of the development of the enterprise, it is the summary of all kinds of strategies, which has three characteristics: comprehensiveness, permanence and basic. As an important part of enterprise management and economics, it dominates the sustainable development of enterprises. With the development and perfection of China's market economy, more attention should be paid to the prominent role of enterprise development strategy in the process of sustainable development of enterprises. In 2015, the domestic coal price continues to decline, the coal industry market is depressed, and the market competition environment deteriorates. The competition is more intense. Inner Mongolia Yitai Group is a large private energy enterprise in Ordos, Inner Mongolia, which is mainly engaged in coal production and marketing, so the profitability of the enterprise is also hit hard. In such a bad market environment, as the largest private coal enterprises in Inner Mongolia, it is urgent to realize strategic transformation. Therefore, in order to realize the sustainable development of enterprises, it is necessary to further study and explore the development strategy of enterprises. Based on the characteristics of the coal industry, this paper analyzes the factors that influence the development strategy of the enterprise by collecting data, field investigation and interview with related personnel, and deeply understands the framework of the enterprise development strategy. Combined with the local economic situation and macro-market situation, a set of strategic evaluation system was established. This paper first cited the theoretical research results of enterprise development strategy, and learned the theoretical research of enterprise development strategy made by other scholars at home and abroad. Secondly, Based on the analysis and evaluation of the characteristics of the coal industry and the external environment and internal conditions of the Yitai Group, the core values and strategic positioning of the enterprise development are summarized. It provides the basis for the following analysis of the planning and selection of the development strategy of the Yitai Group. Finally, on the basis of the overall analysis of the elements of the development strategy of the company, combined with the situation of the industry and the situation of the enterprise, the formulation direction of the development strategy of the Yitai Group is put forward.
【學(xué)位授予單位】：內(nèi)蒙古財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F426.21;F272

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本文編號(hào)：2081491