本文關(guān)鍵詞：轉(zhuǎn)基因信息傳播對消費者食品安全風(fēng)險預(yù)期的影響，由筆耕文化傳播整理發(fā)布。

科技素養(yǎng)視域下公眾轉(zhuǎn)基因食品的認知態(tài)度分析

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摘要

為探究公眾轉(zhuǎn)基因食品認知態(tài)度的形成路徑,從科技素養(yǎng)的研究視角出發(fā)選取科學(xué)網(wǎng)和天涯社區(qū)為研究樣本來源展開實證分析。采用扎根理論的分析方法研究得到具有相對較高科技素養(yǎng)人群形成認知態(tài)度的中樞路徑和具有相對較低科技素養(yǎng)人群形成認知態(tài)度的邊緣路徑,并將上述路徑經(jīng)過整合得到了完整的公眾轉(zhuǎn)基因食品認知態(tài)度形成過程理論模型。研究發(fā)現(xiàn),中樞路徑下對公眾認知態(tài)度的管控核心關(guān)鍵在于提高內(nèi)容質(zhì)量,而邊緣路徑下公眾認知態(tài)度受內(nèi)容刺激與意見領(lǐng)袖的影響從而難以直接管控,可通過提高公眾的科技素養(yǎng)將其認知態(tài)度形成的路徑加以轉(zhuǎn)換,并引導(dǎo)至中樞路徑會有更好的管控效果。
        To explore the formation path of how public form the cognitive attitude towards genetically modified food,an empirical analysis was done according to the collected samples from science net and Tianya from the perspective of science literacy. Using the grounded theory,a central path to form cognitive attitude was drawn from the groups with high level of science literacy while the edge path was drawn from the groups with low level science literacy. A complete model was formed with the two paths incorporated. It is concluded that the key to manage the attitude of public in central path is to improve the quality of content. However,the attitude of public in edge path is influenced by content stimulus and opinion leader,which is difficult to regulate directly. By improving the level of science literacy to transform the way that the public form the attitude from edge path to central path,better results of management can be reached.

引文

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  本文關(guān)鍵詞：轉(zhuǎn)基因信息傳播對消費者食品安全風(fēng)險預(yù)期的影響，由筆耕文化傳播整理發(fā)布。