本文選題：沈陽機(jī)床 + 加拿大分公司　； 參考：《遼寧大學(xué)》2012年碩士論文

【摘要】：機(jī)床行業(yè)是我國裝備制造業(yè)的重點(diǎn)行業(yè)之一,在中國邁入21世紀(jì)的第一個(gè)十年,中國制造業(yè)企業(yè)的海外投資在新的歷史時(shí)期里邁進(jìn)了一個(gè)新的快速飛躍發(fā)展的階段,隨著來自國際市場上的經(jīng)濟(jì)力量的競爭與沖擊以及經(jīng)濟(jì)全球化的高速發(fā)展,中國大型的制造業(yè)企業(yè)的銷售模式轉(zhuǎn)型勢在必行,在國際市場上設(shè)立海外分公司成為市場銷售模式轉(zhuǎn)型的一個(gè)重點(diǎn)項(xiàng)目,本文研究了沈陽機(jī)床設(shè)立的加拿大分公司的市場發(fā)展的現(xiàn)狀,存在的問題,原因分析,制定的市場開拓的策略以及建議等等,從幾個(gè)層面研究了中國制造業(yè)企業(yè)的海外分公司的海外市場拓展與成長之路,總結(jié)其利弊。 中國制造業(yè)企業(yè)改革的過程中,始終強(qiáng)調(diào)搞好制造業(yè)企業(yè)的發(fā)展和改革的前提條件是轉(zhuǎn)變觀念,解放思想,從計(jì)劃經(jīng)濟(jì)的舊思想和舊思維模式中解放出來,形成適應(yīng)制造業(yè)行業(yè)市場經(jīng)濟(jì)體制和市場競爭的新觀念以及新的思維模式,用以指導(dǎo)制造業(yè)的工作實(shí)踐。在沈陽機(jī)床加拿大分公司的管理體制中,仍然存在使用國有制造業(yè)企業(yè)舊管理模式的毛病,始終把管理理解為通過指揮、控制、人事、計(jì)劃、組織各種職能的發(fā)揮,來保障企業(yè)按預(yù)定的方向和規(guī)則運(yùn)行,完全不注重了創(chuàng)新在管理中的地位的重要性,而當(dāng)我們的企業(yè)進(jìn)入國際市場的時(shí)候,面對(duì)的競爭對(duì)手都來自國際知名制造業(yè)企業(yè)的時(shí)候,加拿大分公司的管理人員不得不直接面對(duì)國際競爭,沈陽機(jī)床加拿大分公司在組織、管理方面的問題日益顯現(xiàn),盡管加拿大分公司的負(fù)責(zé)人經(jīng)常強(qiáng)調(diào)服務(wù)本地化,銷售本地化,并且招聘了部分的加拿大籍員工,同時(shí)借鑒了日本、歐美等國的知名的制造業(yè)企業(yè)的管理模式,進(jìn)行了有益的探索,但是依然存在著中國制造業(yè)企業(yè)固有的計(jì)劃經(jīng)濟(jì)時(shí)代的管理模式,很難適應(yīng)國際市場上的激烈的市場競爭。近些年,中國制造業(yè)的銷售總額雖然已經(jīng)躍居世界第一位,但是這與中國國內(nèi)拉動(dòng)內(nèi)需的國家政策不無關(guān)系,在經(jīng)濟(jì)形勢競爭日趨激烈的今天,沈陽機(jī)床率先進(jìn)行銷售模式轉(zhuǎn)型將遠(yuǎn)光放的長遠(yuǎn),不僅注重國內(nèi)市場,同時(shí)重點(diǎn)拓展海外市場,創(chuàng)造國際知名品牌,沈陽機(jī)床成立的海外分公司進(jìn)一步拓展了制造業(yè)的國際市場。提高我國制造業(yè)的國際競爭力,打造即大又強(qiáng)的裝備制造業(yè),海外市場的開發(fā)勢在必行。
[Abstract]:The machine tool industry is one of the key industries in China's equipment manufacturing industry. In the first decade of the 21st century, the overseas investment of Chinese manufacturing enterprises has entered a new stage of rapid and rapid development in the new historical period. With the competition and impact of economic forces from the international market and the rapid development of economic globalization, it is imperative for China's large manufacturing enterprises to transform their sales models. Setting up an overseas branch office in the international market has become a key item in the transformation of market sales mode. This paper studies the current situation, problems and reasons of the market development of the Canadian branch set up by Shenyang Machine tool Company. In this paper, the strategies and suggestions of developing the overseas market of Chinese manufacturing enterprises are studied from several aspects, and the advantages and disadvantages of the overseas market expansion and growth of the overseas branches of Chinese manufacturing enterprises are summarized. In the course of the reform of Chinese manufacturing enterprises, it has always been stressed that the prerequisite for the development and reform of manufacturing enterprises is to change their concepts, emancipate their minds, and liberate them from the old ideas and old thinking patterns of planned economy. A new concept and new thinking mode are formed to adapt to the market economy system and market competition of manufacturing industry, which can be used to guide the working practice of manufacturing industry. In the management system of Shenyang Machine tool Canada Branch, there is still the problem of using the old management model of state-owned manufacturing enterprises. It has always been understood as the use of command, control, personnel, planning, and organizing various functions. To ensure that enterprises operate in accordance with predetermined directions and rules, without paying any attention to the importance of innovation in management. When our enterprises enter the international market, our competitors come from internationally renowned manufacturing enterprises. The managers of the Canadian branch have to face international competition directly. The problems of organization and management of Shenyang Machine tool Canada Branch are becoming increasingly apparent, although the head of the Canadian Branch often emphasizes localization of services and localization of sales. And has recruited some Canadian staff, at the same time has drawn lessons from Japan, Europe and the United States and other countries well-known manufacturing enterprise management pattern, has carried on the beneficial exploration, However, there still exists the management mode of Chinese manufacturing enterprises in the planned economy era, which makes it difficult to adapt to the fierce market competition in the international market. In recent years, although the total sales volume of China's manufacturing industry has leapt to the first place in the world, it has something to do with the national policy of boosting domestic demand in China. Today, when the economic situation is increasingly competitive, Shenyang machine tools take the lead in the transformation of the sales model. It will be far-sighted in the long run, focusing not only on the domestic market, but also on expanding overseas markets and creating international well-known brands. The overseas branch of Shenyang Machine tool has further expanded the international market of manufacturing industry. It is imperative to develop overseas markets to improve the international competitiveness of our manufacturing industry and to build a large and strong equipment manufacturing industry.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F274;F426.4

【參考文獻(xiàn)】

相關(guān)期刊論文 前9條

1 王東民;論培育國有企業(yè)核心競爭力[J];平頂山工學(xué)院學(xué)報(bào);2004年01期

2 王艷艷;;出口信用保險(xiǎn)市場化研究[J];國際商務(wù)財(cái)會(huì);2009年12期

3 馮正強(qiáng),陳立龍;企業(yè)國際化經(jīng)營的市場進(jìn)入方式選擇[J];國際貿(mào)易問題;2005年08期

4 樊增強(qiáng);;中國企業(yè)國際化的影響因素及其戰(zhàn)略選擇[J];國際經(jīng)貿(mào)探索;2005年06期

5 蘭國慶;姚昌義;;論國有企業(yè)核心競爭力的主要問題及對(duì)策[J];甘肅聯(lián)合大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2008年04期

6 張楊;辜麗娟;余鈴;;淺談中國制造業(yè)的轉(zhuǎn)型之路[J];黑龍江對(duì)外經(jīng)貿(mào);2009年01期

7 梁建軍;;淺談提升國有企業(yè)的核心競爭力[J];科技情報(bào)開發(fā)與經(jīng)濟(jì);2007年25期

8 ;全球公司給中國經(jīng)濟(jì)帶來了什么 全球公司對(duì)中國經(jīng)濟(jì)的挑戰(zhàn)與機(jī)遇[J];中國外資;2007年09期

9 梅元清;袁健紅;;我國企業(yè)國際化經(jīng)營的目標(biāo)市場選擇模式分析[J];現(xiàn)代管理科學(xué);2008年01期

，

本文編號(hào)：1820290