【摘要】：當今的中國企業(yè)級服務器市場中機遇和挑戰(zhàn)并存。一方面,服務器產品的功能同質化現象嚴重,市場中充斥著各種功能類似,但不同品牌的服務器產品。這將將導致該產品的利潤空間不斷下滑,使得原本功能就標準化的服務器制造產業(yè)將無利可圖。另一方面,云計算、大數據等信息化應用新增長點的出現,又擴大了原本萎靡不振的服務器市場需求。這使得原本增長速度就不快的服務器市場中的競爭變得越發(fā)激烈。在這樣的市場形勢下,如何體現出差異化的競爭策略,在擴大市場份額與保持利潤之間保持平衡,是每一個服務器供應商都面臨的抉擇。 本文正是在這樣的市場形勢背景下,基于戴爾公司轉型前后的變化,對戴爾公司的差異化競爭策略在服務器市場上表現的變化,做了一次深入的調查分析。首先,論文從戴爾公司的轉型動機和目標入手進行分析,通過對當前戴爾公司在產品線、內部組織結構上所完成的變革做出總結和歸納。其次,分析了中國服務器企業(yè)市場當前的競爭狀況,同時對未來的服務器市場的趨勢做了宏觀預測。佐證了戴爾公司和其他競爭對手在服務器市場中現在處在的位置。最后,通過SWOT分析有針對性地為戴爾公司如何發(fā)揮自身優(yōu)勢,揚長避短在服務器市場的發(fā)揮競爭優(yōu)勢提出了建議。希望戴爾公司在中國的企業(yè)級服務器市場中,能夠更加適應未來市場的變化和發(fā)展。
[Abstract]:Opportunities and challenges coexist in today's Chinese enterprise server market. On the one hand, the function homogeneity of server products is serious, and the market is full of server products with similar functions, but different brands. This will lead to declining profit margins for the product, making the server manufacturing industry, which is already functionally standardized, unprofitable. On the other hand, the emergence of new growth points such as cloud computing, big data and other information applications has expanded the original flagging server market demand. This makes the competition in the server market, which is not growing fast, more and more intense. In such a market situation, how to reflect the differentiated competition strategy and maintain the balance between expanding market share and maintaining profit is the choice faced by every server supplier. In this paper, under the background of such a market situation, based on the changes before and after the transformation of Dell Company, this paper makes an in-depth investigation and analysis on the performance of Dell's differentiated competition strategy in the server market. First of all, the paper analyzes the transformation motivation and objectives of Dell Company, and summarizes and sums up the current changes in the product line and internal organizational structure of Dell Company. Secondly, the current competition situation of Chinese server enterprise market is analyzed, and the trend of server market in the future is forecasted macroscopically. This confirms the current position of Dell and other competitors in the server market. Finally, through SWOT analysis, this paper puts forward some suggestions on how to give full play to Dell's own advantages and how to give full play to its competitive advantages in the server market. It is hoped that Dell will be able to adapt to the changes and development of the future market in the enterprise server market in China.
【學位授予單位】：華東理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F416.671;F271

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相關期刊論文 前1條

1 ;戴爾轉型忙而不亂 多元化業(yè)務并舉望重塑自我[J];IT時代周刊;2010年21期

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本文編號：2501392