【摘要】：當(dāng)今的中國(guó)企業(yè)級(jí)服務(wù)器市場(chǎng)中機(jī)遇和挑戰(zhàn)并存。一方面,服務(wù)器產(chǎn)品的功能同質(zhì)化現(xiàn)象嚴(yán)重,市場(chǎng)中充斥著各種功能類似,但不同品牌的服務(wù)器產(chǎn)品。這將將導(dǎo)致該產(chǎn)品的利潤(rùn)空間不斷下滑,使得原本功能就標(biāo)準(zhǔn)化的服務(wù)器制造產(chǎn)業(yè)將無利可圖。另一方面,云計(jì)算、大數(shù)據(jù)等信息化應(yīng)用新增長(zhǎng)點(diǎn)的出現(xiàn),又?jǐn)U大了原本萎靡不振的服務(wù)器市場(chǎng)需求。這使得原本增長(zhǎng)速度就不快的服務(wù)器市場(chǎng)中的競(jìng)爭(zhēng)變得越發(fā)激烈。在這樣的市場(chǎng)形勢(shì)下,如何體現(xiàn)出差異化的競(jìng)爭(zhēng)策略,在擴(kuò)大市場(chǎng)份額與保持利潤(rùn)之間保持平衡,是每一個(gè)服務(wù)器供應(yīng)商都面臨的抉擇。 本文正是在這樣的市場(chǎng)形勢(shì)背景下,基于戴爾公司轉(zhuǎn)型前后的變化,對(duì)戴爾公司的差異化競(jìng)爭(zhēng)策略在服務(wù)器市場(chǎng)上表現(xiàn)的變化,做了一次深入的調(diào)查分析。首先,論文從戴爾公司的轉(zhuǎn)型動(dòng)機(jī)和目標(biāo)入手進(jìn)行分析,通過對(duì)當(dāng)前戴爾公司在產(chǎn)品線、內(nèi)部組織結(jié)構(gòu)上所完成的變革做出總結(jié)和歸納。其次,分析了中國(guó)服務(wù)器企業(yè)市場(chǎng)當(dāng)前的競(jìng)爭(zhēng)狀況,同時(shí)對(duì)未來的服務(wù)器市場(chǎng)的趨勢(shì)做了宏觀預(yù)測(cè)。佐證了戴爾公司和其他競(jìng)爭(zhēng)對(duì)手在服務(wù)器市場(chǎng)中現(xiàn)在處在的位置。最后,通過SWOT分析有針對(duì)性地為戴爾公司如何發(fā)揮自身優(yōu)勢(shì),揚(yáng)長(zhǎng)避短在服務(wù)器市場(chǎng)的發(fā)揮競(jìng)爭(zhēng)優(yōu)勢(shì)提出了建議。希望戴爾公司在中國(guó)的企業(yè)級(jí)服務(wù)器市場(chǎng)中,能夠更加適應(yīng)未來市場(chǎng)的變化和發(fā)展。
[Abstract]:Opportunities and challenges coexist in today's Chinese enterprise server market. On the one hand, the function homogeneity of server products is serious, and the market is full of server products with similar functions, but different brands. This will lead to declining profit margins for the product, making the server manufacturing industry, which is already functionally standardized, unprofitable. On the other hand, the emergence of new growth points such as cloud computing, big data and other information applications has expanded the original flagging server market demand. This makes the competition in the server market, which is not growing fast, more and more intense. In such a market situation, how to reflect the differentiated competition strategy and maintain the balance between expanding market share and maintaining profit is the choice faced by every server supplier. In this paper, under the background of such a market situation, based on the changes before and after the transformation of Dell Company, this paper makes an in-depth investigation and analysis on the performance of Dell's differentiated competition strategy in the server market. First of all, the paper analyzes the transformation motivation and objectives of Dell Company, and summarizes and sums up the current changes in the product line and internal organizational structure of Dell Company. Secondly, the current competition situation of Chinese server enterprise market is analyzed, and the trend of server market in the future is forecasted macroscopically. This confirms the current position of Dell and other competitors in the server market. Finally, through SWOT analysis, this paper puts forward some suggestions on how to give full play to Dell's own advantages and how to give full play to its competitive advantages in the server market. It is hoped that Dell will be able to adapt to the changes and development of the future market in the enterprise server market in China.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F416.671;F271

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相關(guān)期刊論文 前1條

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本文編號(hào)：2501392