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西普環(huán)保公司水泥窯協(xié)同處置工業(yè)固體廢物項(xiàng)目商業(yè)計(jì)劃書

發(fā)布時(shí)間:2018-05-20 19:22

  本文選題:水泥窯 + 分解爐; 參考:《東華大學(xué)》2015年碩士論文


【摘要】:固體廢物,是指在生產(chǎn)、生活和其他活動中產(chǎn)生的喪失原有利用價(jià)值或者雖未喪失利用價(jià)值但被拋棄或者放棄的固態(tài)、半固態(tài)和置于容器中的氣態(tài)的物品、物質(zhì)以及法律、行政法規(guī)規(guī)定納入固體廢物管理的物品、物質(zhì),包括液態(tài)廢物(排入水體的廢水除外)。一般分為工業(yè)固體廢物與生活垃圾兩大類。根據(jù)國家環(huán)保部2014年中國環(huán)境狀況公報(bào),2014年全國工業(yè)固體廢物產(chǎn)生量為325620.0萬噸,綜合利用量(含利用往年貯存量)為204330.2萬噸,綜合利用率為62.13%。據(jù)工信部發(fā)布的《大宗工業(yè)固體廢物綜合利用“十二五”規(guī)劃》統(tǒng)計(jì),“十一五”期間,大宗工業(yè)固體廢物產(chǎn)生量快速攀升,總產(chǎn)生量118億噸,堆存量凈增82億噸,總堆存量達(dá)到190億噸!笆濉逼陂g,隨著我國工業(yè)的及時(shí)發(fā)展,大宗工業(yè)固體廢物產(chǎn)生量也將隨之增加,預(yù)計(jì)總產(chǎn)生量將達(dá)150億噸,堆存量將凈增80億噸,總堆存量將達(dá)到270億噸,大宗工業(yè)固體廢物堆存將新增占用土地40萬畝。隨著社會生產(chǎn)的發(fā)展,工業(yè)固廢產(chǎn)生量日益增大,而處理能力卻未能相應(yīng)提高。目前,我國主流的工業(yè)固廢處置方法是將大部分固廢進(jìn)行衛(wèi)生填埋及焚燒處理,小部分進(jìn)行堆肥處理,焚燒處理中又以建設(shè)垃圾焚燒發(fā)電廠為主。而衛(wèi)生填埋、焚燒處理及堆肥處理均無法完全達(dá)到固廢處置的減量化、無害化及資源化。整個(gè)工業(yè)固廢處置行業(yè)需要技術(shù)改進(jìn),提高處理能力及效率。水泥窯協(xié)同處置工業(yè)固廢技術(shù)逐漸興起,其獨(dú)特優(yōu)勢在于:一是不用新建垃圾處置設(shè)施;二是可實(shí)施固廢的資源化與再生化處理;三是生產(chǎn)過程協(xié)同資源化處理,成本較低。利用水泥窯處置工業(yè)固廢是國際上較為成熟的固廢處置方式,德國、法國、瑞士、日本等發(fā)達(dá)國家利用水泥窯處置工業(yè)固廢已有幾十年的歷史,逐步建立起一系列法規(guī)和標(biāo)準(zhǔn),并取得了良好經(jīng)濟(jì)和社會效益。同時(shí)水泥工業(yè)要實(shí)現(xiàn)可持續(xù)發(fā)展,必須改變傳統(tǒng)高能耗、高污染的形象,走節(jié)能減排、消納處理的循環(huán)經(jīng)濟(jì)道路。水泥窯協(xié)同處置工業(yè)固體廢物項(xiàng)目,不僅對傳統(tǒng)的水泥產(chǎn)業(yè)改造升級,產(chǎn)業(yè)結(jié)構(gòu)調(diào)整具有很強(qiáng)的指導(dǎo)意義,同時(shí)也蘊(yùn)含巨大的商機(jī),具有極高的經(jīng)濟(jì)效益、社會效益及環(huán)境效益。本文著重從戰(zhàn)略和商業(yè)計(jì)劃角度分析西普環(huán)保公司如何根據(jù)市場的現(xiàn)狀與趨勢,結(jié)合自身的優(yōu)勢與環(huán)境的機(jī)會,通過聚焦戰(zhàn)略、低成本戰(zhàn)略、差異化戰(zhàn)略及藍(lán)海戰(zhàn)略來實(shí)現(xiàn)業(yè)務(wù)拓展和長遠(yuǎn)發(fā)展;說明該公司選擇水泥窯協(xié)同處置工業(yè)固體廢物項(xiàng)目的理由并以商業(yè)計(jì)劃書的形式加以闡述。文中首先對水泥窯協(xié)同處置工業(yè)固廢項(xiàng)目及西普環(huán)保公司自身進(jìn)行了分析,分析公司在該項(xiàng)目上的優(yōu)勢與劣勢,提出價(jià)值主張;接下來對水泥窯協(xié)同處置工業(yè)固廢整個(gè)行業(yè)做出分析,找出該公司所面臨的機(jī)遇與威脅,為swot分析奠定基礎(chǔ)。其次文中通過市場問卷統(tǒng)計(jì),對西普環(huán)保公司水泥窯協(xié)同處置工業(yè)固廢項(xiàng)目進(jìn)行客戶分析,做出適當(dāng)?shù)目蛻糸_發(fā)策略;另外通過對該公司在項(xiàng)目上的競爭對手分析,制定出相應(yīng)的市場競爭策略。接下來制定了西普環(huán)保公司水泥窯協(xié)同處置工業(yè)固廢項(xiàng)目的市場營銷計(jì)劃和運(yùn)營計(jì)劃,對未來五年的財(cái)務(wù)計(jì)劃做出預(yù)測。最后對西普環(huán)保公司水泥窯協(xié)同處置項(xiàng)目的執(zhí)行做出簡單摘要。通過以上研究而設(shè)計(jì)的有關(guān)西普環(huán)保公司水泥窯協(xié)同處置工業(yè)固廢項(xiàng)目發(fā)展戰(zhàn)略及商業(yè)計(jì)劃書,為未來的經(jīng)營活動提供基本數(shù)據(jù)和原則,分析出西普環(huán)保公司在水泥窯協(xié)同處置工業(yè)固廢市場上的優(yōu)勢,努力開拓市場,平衡投入與產(chǎn)出,實(shí)現(xiàn)五年內(nèi)銷售目標(biāo)及利潤指標(biāo)。本文遵照制定戰(zhàn)略管理的一般過程,運(yùn)用各種戰(zhàn)略分析技術(shù)和理論,系統(tǒng)地分析了公司在當(dāng)前所處的外部環(huán)境以及公司內(nèi)部條件的優(yōu)勢和弱點(diǎn),然后用SWOT方法指出西普環(huán)保公司水泥窯協(xié)同處置工業(yè)固廢項(xiàng)目的發(fā)展戰(zhàn)略,競爭戰(zhàn)略,營銷戰(zhàn)略、職能戰(zhàn)略以及相應(yīng)的管理支撐。
[Abstract]:Solid waste is the material, material, and law that is lost or abandoned in the production, life and other activities of the solid waste, which is abandoned or abandoned, and in the container. The administrative regulations stipulate that the goods, substances, including liquid waste are included in the solid waste management. Except for the waste water of water body. Generally divided into two major categories of industrial solid waste and domestic waste. According to the State Ministry of environmental protection in 2014 China Environmental Status Bulletin, the production of industrial solid waste was 3 billion 256 million 200 thousand tons in 2014, and the comprehensive utilization amount (including the use of previous storage) was 2 billion 43 million 302 thousand tons, and the comprehensive utilization rate was 62.13%. according to the Ministry of industry and information. In the comprehensive utilization of solid waste in the industry of "12th Five-Year", "statistics," during the period of "11th Five-Year", the volume of bulk industrial solid waste increased rapidly, the total production amount was 118 million tons, the total stockpile increased by 82 million tons, the total stock reached 190 billion tons. "12th Five-Year", with the timely development of China's industrial industry, the volume of bulk industrial solid waste will also be produced. With the increase of the total production, the total output will reach 150 million tons, the amount of storage will increase by 80 million tons, the total pile stock will reach 270 million tons, the bulk industrial solid waste storage will increase 400 thousand mu. With the development of social production, the production of industrial solid waste is increasing, but the processing capacity has not been improved accordingly. The disposal method is to fill most of the solid wastes into the sanitary landfill and incineration treatment, the small part of the composting treatment, the incineration treatment and the construction of the waste incineration power plant mainly. And the sanitary landfill, incineration treatment and composting treatment can not completely achieve the reduction, harmless and resource utilization of the solid waste disposal. Technical improvement, improve processing capacity and efficiency. Cement kiln's cooperative disposal of industrial solid waste technology is gradually rising. Its unique advantages lie in the first is not to build new garbage disposal facilities; two is to implement the recycling of solid waste and re biochemical treatment; the three is the production process co resource treatment, low cost. The use of cement kiln to deal with industrial solid waste is international In the developed countries of Germany, France, Switzerland and Japan, the developed countries of Germany, France, Switzerland and Japan have made use of cement kiln to deal with industrial solid waste for decades, and gradually set up a series of regulations and standards, and have achieved good economic and social benefits. At the same time, the cement industry should realize the sustainable development and have to change the traditional high energy consumption and high pollution. The co disposal of industrial solid waste projects by cement kiln, not only has a strong guiding significance to the transformation and upgrading of the traditional cement industry, but also has great business opportunities, with high economic, social and environmental benefits. On the basis of strategic and commercial planning, it is explained how CP environmental protection company can achieve business expansion and long-term development through focusing strategy, low cost strategy, differential strategy and blue sea strategy, according to the market status and trend, and the opportunity of its own advantages and environment. The reasons are explained in the form of business plan. First, the paper analyzes the cement kiln's cooperative disposal of industrial solid waste project and the CP environmental protection company itself, analyzes the advantages and disadvantages of the company on the project, and puts forward the value proposition. Facing the opportunities and threats, it lays the foundation for the SWOT analysis. Secondly, through the market questionnaire statistics, this paper makes a customer analysis on the cement kiln in which the cement kiln handles the industrial solid waste, and makes the appropriate customer development strategy. In addition, the corresponding market competition strategy is made through the analysis of the competitor on the project. The marketing plan and operation plan of CP cement kiln to deal with industrial solid waste projects are formulated, and the financial plan for the next five years is predicted. Finally, a brief summary of the implementation of CP environmental protection company's cement kiln coordination disposal project is made. In collaboration with the development strategy and business plan of the industrial solid waste project, it provides basic data and principles for future business activities, analyzes the advantages of CP environmental protection company in the cooperative disposal of the industrial solid waste Market in cement kiln, tries to open up the market, balances the input and output, and realizes the sales target and profit index in five years. The general process of strategic management, using all kinds of strategic analysis techniques and theories, systematically analyzes the advantages and weaknesses of the company's external environment and the internal conditions of the company, and then points out the development strategy, competitive strategy, marketing strategy, and functional warfare of the cement kiln of CP environmental protection company in coordination with the industrial solid waste. A brief and corresponding management support.
【學(xué)位授予單位】:東華大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2015
【分類號】:X324;X705

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