本文關(guān)鍵詞： 企業(yè)價(jià)值觀 企業(yè)環(huán)境戰(zhàn)略 影響研究　出處：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2015年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：中國(guó)作為最大的發(fā)展中國(guó)家,從建國(guó)以來(lái)尤其是改革開(kāi)放以來(lái)的三十多年中經(jīng)歷了及其快速的發(fā)展過(guò)程,發(fā)展速度之快極為驚人,但是這是一種粗放型的發(fā)展方式,驚人的發(fā)展速度是以犧牲環(huán)境為代價(jià)的,在追逐利益的驅(qū)動(dòng)下,人類(lèi)的發(fā)展已經(jīng)遠(yuǎn)遠(yuǎn)超出了自然的承受能力,環(huán)境問(wèn)題接踵而至,污染之廣涉及全球變暖、臭氧層破壞、淡水資源危機(jī)、能源短缺、森林資源銳減、土地荒漠化、垃圾成災(zāi)、有毒化學(xué)品污染等眾多方面。所以在這幾十年的發(fā)展中我們不得不接受環(huán)境日益惡劣的這一現(xiàn)實(shí),接踵而至的環(huán)境問(wèn)題促使我們?cè)趯?duì)友好環(huán)境充分重視的同時(shí)也要對(duì)的環(huán)境戰(zhàn)略做進(jìn)一步的認(rèn)識(shí)與探討研究。然而每個(gè)企業(yè)卻有著不盡相同的環(huán)境戰(zhàn)略,促使不同企業(yè)有著不同的環(huán)境戰(zhàn)略的影響因素也有很多,之前的學(xué)者也對(duì)此有一定的研究,本文將重點(diǎn)探討影響因素中的企業(yè)價(jià)值觀這一因素對(duì)環(huán)境戰(zhàn)略的影響,試圖揭示企業(yè)價(jià)值觀是如何影響企業(yè)環(huán)境戰(zhàn)略的。所以本文選取在環(huán)境戰(zhàn)略方面具有典型性的企業(yè)燕京啤酒作為案例企業(yè),通過(guò)扎根理論、文獻(xiàn)研究和單案例研究的方法對(duì)其機(jī)理進(jìn)行研究。根據(jù)燕京啤酒的特點(diǎn),本文的研究分為兩個(gè)階段,以1997年燕京啤酒上市為界限,通過(guò)搜集、編碼、分析相關(guān)資料,最后對(duì)這兩個(gè)階段中企業(yè)價(jià)值觀分別是怎樣影響企業(yè)環(huán)境戰(zhàn)略的有一個(gè)清晰、深刻的認(rèn)識(shí)。在這兩個(gè)階段中企業(yè)價(jià)值觀對(duì)于企業(yè)環(huán)境戰(zhàn)略的影響過(guò)程有著一定的區(qū)別,對(duì)這兩個(gè)過(guò)程中所存在的區(qū)別的揭示有利于讀者對(duì)于這一機(jī)理的了解與認(rèn)識(shí),對(duì)其他企業(yè)實(shí)施企業(yè)環(huán)境戰(zhàn)略也有著一定的借鑒與啟發(fā)意義。
[Abstract]:As the largest developing country, China has experienced an extremely rapid development process since the founding of the people's Republic of China, especially more than 30 years since the beginning of the reform and opening up. The speed of development is extremely astonishing, but this is an extensive development mode. The amazing speed of development is at the expense of the environment. Driven by the pursuit of interests, human development has far exceeded the capacity of nature. Environmental problems have followed, and pollution has been widespread in terms of global warming and ozone depletion. Freshwater resource crisis, energy shortage, forest resource decline, land desertification, garbage disaster, toxic chemical pollution and so on. So in the development of these decades, we have to accept the fact that the environment is getting worse and worse. The following environmental problems urge us to pay more attention to the friendly environment and to make further understanding and research on the environmental strategy. However, each enterprise has different environmental strategies. There are many factors that influence different enterprises to have different environmental strategy. Previous scholars also have some research on it. This paper will focus on the impact of the factors of enterprise values on environmental strategy. This paper tries to reveal how enterprise values affect enterprise environmental strategy. Therefore, this paper selects Yanjing Beer, a typical enterprise in environmental strategy, as a case study, through the theory of taking root. According to the characteristics of Yanjing Beer, the research in this paper is divided into two stages, which are divided into two stages, which are divided into two stages. By collecting, coding and analyzing the relevant data, the paper takes the listing of Yanjing Beer as the limit in 1997. Finally, there is a clear and profound understanding of how the enterprise values affect the enterprise environmental strategy in these two phases. In these two stages, there are some differences in the influence process of the enterprise values on the enterprise environmental strategy. Revealing the differences between the two processes is beneficial to readers' understanding and understanding of this mechanism, and also has certain reference and enlightening significance for other enterprises to implement the enterprise environmental strategy.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：X322;F270

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本文編號(hào)：1543491