本文選題：淄博宏大陶瓷有限公司　切入點：企業(yè)文化建設　出處：《石河子大學》2017年碩士論文　論文類型：學位論文

【摘要】：中國的陶瓷行業(yè)雖然經過了幾代人、幾十年的發(fā)展,但到目前為止仍然是以數目眾多的中小企業(yè)為主體構成的行業(yè)。面對國內外日益激烈的競爭形勢,中國的陶瓷企業(yè)如何發(fā)展壯大,管理模式如何改進,這都將引發(fā)陶瓷行業(yè)從業(yè)者更多的關注和思考。本文以淄博宏大陶瓷有限公司企業(yè)文化建設為研究對象,通過對淄博宏大陶瓷有限公司的企業(yè)文化進行深入分析,進而提出企業(yè)文化建設改進的相應的建議:在企業(yè)內加強對企業(yè)文化理論知識的學習,要基于企業(yè)和行業(yè)發(fā)展現狀對企業(yè)進行客觀的企業(yè)文化測評,在測評基礎上探討文化與戰(zhàn)略如何更好地耦合,根據現實情況適當地進行文化變革,增加人文關懷;發(fā)揮公司管理部門的企業(yè)文化建設作用,動員全員參與,增設溝通渠道,通過分配股權等方式加大對中層管理者的激勵。從管理學視角出發(fā),通過剖析其企業(yè)文化,結合其十余年的發(fā)展歷程,希望為中國同類型的陶瓷類中小企業(yè)的長遠發(fā)展提供借鑒。本論文一共分五章:第一章介紹了寫作背景、國內外研究動態(tài)現狀、研究思路和方法。第二章闡述了企業(yè)文化概念及相關理論。第三章主要對淄博宏大陶瓷有限公司企業(yè)文化建設現狀進行了總體描述。第四章對淄博宏大陶瓷有限公司企業(yè)文化建設過程中存在的主要問題進行了歸納和分析。第五章針對淄博宏大陶瓷有限公司企業(yè)文化建設中存在的問題提出相應的改進措施。本文的研究結論:根據淄博宏大陶瓷有限公司企業(yè)文化的建設現狀,結合企業(yè)文化的相關理論。本文認為淄博宏大陶瓷有限公司在企業(yè)文化建設方面取得了一定的成績,但也存在一定的問題。淄博宏大陶瓷有限公司從哲學層面確定了企業(yè)的發(fā)展方向,明確了“通過積累財富實現人生價值”的企業(yè)價值觀,提煉出“團結、實干、開拓、卓越”的企業(yè)精神,確立了“利益服從道德”的企業(yè)道德,提出了對員工進行“德商”教育的新理念,在實踐中完善了各項制度文化。但也存在著文化建設滯于文化發(fā)展的需求、企業(yè)文化變革存在阻力和障礙、文化建設缺乏有效手段等主要問題和挑戰(zhàn)。最后經過分析研究提出成立專門的企業(yè)文化建設隊伍等解決措施,進而提升企業(yè)文化建設的水平,增強企業(yè)的核心競爭力。
[Abstract]:Although the ceramic industry in China has been developed for several generations and decades, it is still an industry composed of a large number of small and medium-sized enterprises up to now. In the face of the increasingly fierce competition situation at home and abroad, How to develop and expand the ceramic enterprises in China and how to improve the management mode will lead to more concern and thinking of the ceramic industry practitioners. This paper takes the enterprise culture construction of Zibo Grand Ceramics Co. Ltd as the research object. Through the in-depth analysis of the corporate culture of Zibo Grand Ceramics Co., Ltd., the author puts forward the corresponding suggestions for the improvement of the corporate culture construction: strengthening the study of the theoretical knowledge of the corporate culture in the enterprise, On the basis of the present situation of enterprise and industry, we should evaluate the enterprise culture objectively, discuss how to better couple culture and strategy on the basis of evaluation, properly carry out cultural reform according to the actual situation, and increase humanistic care. Give full play to the corporate culture construction of the management department of the company, mobilize the whole staff to participate, establish the communication channel, increase the incentive to the middle manager through the way of distributing the stock right, from the management angle of view, through the analysis of its enterprise culture, Combined with its development course of more than ten years, I hope to provide reference for the long-term development of the same type of ceramic medium and small enterprises in China. This paper is divided into five chapters: the first chapter introduces the background of writing, the domestic and foreign research dynamic situation. The second chapter describes the concept of corporate culture and related theories. Chapter 3 mainly describes the current situation of Zibo grand ceramics co., Ltd. The fourth chapter gives a general description of Zibo grand ceramics limited. The main problems in the process of corporate culture construction are summarized and analyzed. Chapter five puts forward the corresponding improvement measures for the problems existing in Zibo grand ceramics co., Ltd. Discussion: according to Zibo Grand Ceramic Co., Ltd.'s enterprise culture construction status quo, Combined with the relevant theories of corporate culture, this paper thinks that Zibo Grand Ceramics Co., Ltd. has made some achievements in the construction of corporate culture. But there are some problems. Zibo Grand Ceramics Co., Ltd. has determined the development direction of the enterprise from the philosophical level, defined the enterprise values of "realizing the value of life through accumulating wealth", refined out "unity, practice and development," The enterprise spirit of "excellence" establishes the enterprise morality of "benefit subordination from morality", and puts forward a new idea of educating employees with "morality and business". In practice, various institutional cultures have been perfected, but there is also a need for cultural construction to lag behind the development of culture, and there are obstacles and obstacles to the change of corporate culture. The main problems and challenges of cultural construction are lack of effective means. Finally, through the analysis and study, the author puts forward some solutions such as setting up a special team of enterprise culture construction, so as to enhance the level of enterprise culture construction and enhance the core competitiveness of enterprises.
【學位授予單位】：石河子大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F270;F426.71

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