【摘要】：隨著生活水平的提高,消費者的消費觀已經從物質層面上升到感性層面。本文將運用感性意象研究方法,對家用智能洗衣機的CMF(color、material、fishing)趨勢進行研究,并依據研究成果進行洗衣機的設計應用。在洗衣機色彩趨勢研究中,調研消費者喜愛的色彩意象,運用色調意象轉化給出了消費者喜愛的色調。通過分析汽車、服裝的流行色確定了流行趨勢色調。對比消費者喜愛的色調與流行趨勢色調,總結洗衣機趨勢色調。取流行色中出現頻率較高的色相與洗衣機趨勢色調相結合,得出洗衣機的趨勢色彩,利用美度值評價法確定趨勢色彩間的組合方案。在洗衣機材質趨勢研究中,調研消費者喜愛的材質意象。分析洗衣機相關材料的表面處理工藝樣本并采用語意差異法對其進行評估,將結果呈現在材質樣本意象尺度空間示意圖中。對比消費者喜愛的材質意象與材質樣本意象尺度空間示意圖中的意象,取評估分值較高的樣本為洗衣機趨勢材質。在洗衣機造型設計研究中,選擇典型的知名品牌洗衣機樣本圖片,將其造型元素分解為前視圖、箱體門、側視圖,分別對其繪制線框圖。運用語意差異法對各線框圖進行評估,確定同一意象分值較高的三個視圖為該意象的造型元素。取色彩、材質、造型相交的感性意象即理性大氣型為基于CMF趨勢研究的洗衣機感性意象,共得出五種配色方案,一種材質搭配方案。通過感性與理性結合的評估方法即語意差異法與眼動實驗法綜合驗證設計方案,結果證明基于CMF趨勢研究成果的洗衣機設計符合了理性大氣型的感受。
[Abstract]:With the improvement of living standard, consumer's consumption view has risen from material level to perceptual level. In this paper, the CMF (color,material,fishing) trend of home intelligent washing machine is studied by using the perceptual image research method, and the design and application of the washing machine are carried out according to the research results. In the study of the color trend of washing machine, the author investigates the color images that consumers like, and uses the color images to transform the color images that consumers like. By analyzing the fashionable colors of automobiles and clothing, the popular trend hue is determined. Contrasts the consumer favorite tone with the popular trend tone, summarizes the washing machine tendency tone. The trend color of washing machine was obtained by combining the color with the trend hue of washing machine, and the combination scheme of trend color was determined by using the evaluation method of beauty value. In the washing machine material trend research, surveys the consumer favorite material image. The surface treatment process samples of washing machine related materials were analyzed and evaluated by semantic difference method. The results were presented in the image scale space diagram of material samples. Comparing the material image of consumers' favorite material with the image of material sample in the image scale space, the sample with higher evaluation score was taken as the washing machine trend material. In the research of washing machine modeling design, the sample pictures of typical well-known brand washing machine are selected, and the modeling elements are decomposed into front view, box door and side view, respectively. The semantic difference method is used to evaluate each wireframe diagram, and three views with higher score of the same image are determined as the modeling elements of the image. The perceptual image of color, material and shape intersecting that is rational atmosphere type is the perceptual image of washing machine based on CMF trend research. Five color matching schemes and one material matching scheme are obtained. Through the combination of sensibility and rationality, that is, semantic difference method and eye movement experiment method, the design scheme is verified. The results show that the washing machine design based on the research results of CMF trend accords with the rational atmosphere feeling.
【學位授予單位】：哈爾濱理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：TM925.33

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本文編號：2277896