發(fā)布時(shí)間：2018-05-29 00:43

  本文選題：經(jīng)濟(jì)周期 + 競(jìng)爭(zhēng)優(yōu)勢(shì)�。� 參考：《廈門大學(xué)》2014年碩士論文

【摘要】：戰(zhàn)略承諾學(xué)派將企業(yè)長(zhǎng)期競(jìng)爭(zhēng)優(yōu)勢(shì)歸結(jié)于企業(yè)執(zhí)行戰(zhàn)略承諾的決心和程度。戰(zhàn)略承諾的不可逆轉(zhuǎn)性,意味著企業(yè)需要對(duì)產(chǎn)業(yè)結(jié)構(gòu)的演變方向和發(fā)生時(shí)機(jī)做出準(zhǔn)確預(yù)測(cè)。因此,識(shí)別機(jī)遇和抓住機(jī)遇是企業(yè)實(shí)現(xiàn)戰(zhàn)略管理的必然要求,也是企業(yè)獲得競(jìng)爭(zhēng)優(yōu)勢(shì)的重要前提。 本文以企業(yè)執(zhí)行戰(zhàn)略承諾投資時(shí)機(jī)為研究對(duì)象,探討不同經(jīng)濟(jì)發(fā)展階段企業(yè)戰(zhàn)略承諾投資時(shí)機(jī)選擇和企業(yè)業(yè)績(jī)之間的關(guān)系,旨在技術(shù)創(chuàng)新導(dǎo)致經(jīng)濟(jì)周期波動(dòng)的前提下,發(fā)掘?qū)е缕髽I(yè)業(yè)績(jī)出現(xiàn)差異的深層原因,從而為企業(yè)通過(guò)識(shí)別主導(dǎo)產(chǎn)業(yè)和宏觀經(jīng)濟(jì)的發(fā)展規(guī)律,把握?qǐng)?zhí)行進(jìn)入主導(dǎo)產(chǎn)業(yè)戰(zhàn)略承諾的最佳時(shí)機(jī),獲得長(zhǎng)期競(jìng)爭(zhēng)優(yōu)勢(shì)提供新的理論視角和具體的分析方法。 產(chǎn)業(yè)結(jié)構(gòu)變化的實(shí)質(zhì)是技術(shù)創(chuàng)新。根據(jù)熊彼特的循環(huán)經(jīng)濟(jì)理論,技術(shù)創(chuàng)新按照長(zhǎng)波周期循環(huán)波動(dòng)。在熊彼特創(chuàng)新理論的基礎(chǔ)上,羅斯托認(rèn)為,產(chǎn)業(yè)結(jié)構(gòu)的變更將通過(guò)主導(dǎo)產(chǎn)業(yè)的更替體現(xiàn)出來(lái)。新的主導(dǎo)產(chǎn)業(yè)將在下一個(gè)長(zhǎng)波周期中推動(dòng)經(jīng)濟(jì)整體增長(zhǎng)、并保持高速成長(zhǎng)。范杜因從產(chǎn)業(yè)生命周期的角度,進(jìn)一步發(fā)現(xiàn)長(zhǎng)波周期波動(dòng)和技術(shù)創(chuàng)新之間存在對(duì)應(yīng)關(guān)系,主導(dǎo)產(chǎn)業(yè)集中出現(xiàn)在長(zhǎng)波周期的復(fù)蘇期和成熟期。本文結(jié)合熊彼特的三期嵌套理論、主導(dǎo)產(chǎn)業(yè)理論和產(chǎn)業(yè)生命周期理論,識(shí)別1992-2012年之間中國(guó)中波周期和短波周期波動(dòng),分析主導(dǎo)產(chǎn)業(yè)的演變情況,比較家電制造企業(yè)執(zhí)行進(jìn)入主導(dǎo)產(chǎn)業(yè)的戰(zhàn)略承諾時(shí)機(jī)選擇對(duì)企業(yè)績(jī)效的影響。 研究主要分為中國(guó)經(jīng)濟(jì)周期分析和多案例分析兩部分。在經(jīng)濟(jì)周期劃分的部分,根據(jù)熊彼特經(jīng)濟(jì)周期理論,利用NBER方法將1992-2012年間中國(guó)經(jīng)濟(jì)劃分為不同的朱格拉周期和基欽周期,總結(jié)不同經(jīng)濟(jì)周期的具體特征。通過(guò)比較不同行業(yè)增加值對(duì)GDP推動(dòng)力量的強(qiáng)弱變化,識(shí)別中國(guó)主導(dǎo)產(chǎn)業(yè)的變遷。在多案例分析的部分,以1992-2012間中國(guó)家電制造業(yè)中7家具有代表性的上市公司為樣本,以企業(yè)的年報(bào)、公告和財(cái)務(wù)數(shù)據(jù)為文本來(lái)源,通過(guò)整理企業(yè)戰(zhàn)略承諾大事年表的方式,分析經(jīng)濟(jì)周期視角下不同企業(yè)戰(zhàn)略承諾選擇時(shí)機(jī)對(duì)企業(yè)業(yè)績(jī)的影響。 本文探討中國(guó)家電制造企業(yè)的擇時(shí)能力對(duì)企業(yè)業(yè)績(jī)的影響,對(duì)企業(yè)執(zhí)行戰(zhàn)略承諾的最佳融資、投資和業(yè)務(wù)剝離時(shí)點(diǎn)進(jìn)行了歸納,對(duì)導(dǎo)致企業(yè)業(yè)績(jī)差異的深層原因做出總結(jié)。本論文的主要結(jié)論如下：(1)業(yè)績(jī)表現(xiàn)優(yōu)秀的企業(yè)通過(guò)把握長(zhǎng)波周期的發(fā)展規(guī)律,集中在每個(gè)朱格拉周期的第一個(gè)基欽周期和經(jīng)濟(jì)危機(jī)的前夕獲得融資,并在第一個(gè)基欽周期前半期和第二個(gè)基欽周期前半期準(zhǔn)確進(jìn)入主導(dǎo)產(chǎn)業(yè)。而在第三個(gè)基欽周期,業(yè)績(jī)表現(xiàn)優(yōu)秀的企業(yè)在經(jīng)濟(jì)危機(jī)爆發(fā)前獲得大量低成本融資,利用經(jīng)濟(jì)危機(jī)之后資產(chǎn)價(jià)格的低點(diǎn),通過(guò)股權(quán)收購(gòu)的形式快速獲得擴(kuò)張,并在下一個(gè)朱格拉周期的第一個(gè)基欽周期中獲得競(jìng)爭(zhēng)優(yōu)勢(shì)。(2)體制是影響企業(yè)戰(zhàn)略承諾時(shí)機(jī)選擇的重要原因。(3)業(yè)績(jī)導(dǎo)向的股權(quán)激勵(lì)計(jì)劃,在經(jīng)濟(jì)繁榮時(shí)約束高管團(tuán)隊(duì)的過(guò)分?jǐn)U張行為,并激勵(lì)高管團(tuán)隊(duì)在經(jīng)濟(jì)衰退時(shí)努力提升企業(yè)績(jī)效。(4)本文發(fā)現(xiàn)戰(zhàn)略承諾的決心和靈活性之間不存在矛盾,企業(yè)在準(zhǔn)確把握經(jīng)濟(jì)周期波動(dòng)的前提下,可以通過(guò)在不同產(chǎn)業(yè)之間靈活選擇戰(zhàn)略承諾的時(shí)機(jī)和形式,獲得長(zhǎng)期競(jìng)爭(zhēng)優(yōu)勢(shì)。 本文引入經(jīng)濟(jì)周期視角,將宏觀經(jīng)濟(jì)波動(dòng)和企業(yè)微觀行為聯(lián)系起來(lái),通過(guò)定性數(shù)據(jù)結(jié)合定量數(shù)據(jù)的方式,討論了企業(yè)業(yè)績(jī)和企業(yè)進(jìn)行戰(zhàn)略承諾時(shí)機(jī)選擇能力之間的關(guān)系。然而,本文的結(jié)論適用于處于高度競(jìng)爭(zhēng)、具有強(qiáng)烈規(guī)模效應(yīng)的產(chǎn)業(yè),對(duì)于受到政府保護(hù)的壟斷企業(yè)和依托特定客戶、提供定制服務(wù)企業(yè)的戰(zhàn)略承諾時(shí)機(jī)選擇,所導(dǎo)致的企業(yè)業(yè)績(jī)差異缺乏解釋力。 本文主要分為七個(gè)章節(jié),分別是緒論、戰(zhàn)略承諾和長(zhǎng)期競(jìng)爭(zhēng)優(yōu)勢(shì)、經(jīng)濟(jì)周期和戰(zhàn)略承諾時(shí)機(jī)、中國(guó)經(jīng)濟(jì)周期的識(shí)別、研究方法與假設(shè)、案例分析、結(jié)論和啟示討論。在緒論中,我們對(duì)研究問(wèn)題、前提、意義和論文的總體框架做出闡述。在戰(zhàn)略承諾和長(zhǎng)期競(jìng)爭(zhēng)優(yōu)勢(shì)中,我們對(duì)結(jié)構(gòu)學(xué)派、資源學(xué)派和戰(zhàn)略承諾學(xué)派的理論進(jìn)行回顧,闡述了企業(yè)長(zhǎng)期競(jìng)爭(zhēng)優(yōu)勢(shì)的來(lái)源。在經(jīng)濟(jì)周期和戰(zhàn)略承諾時(shí)機(jī)、中國(guó)經(jīng)濟(jì)周期的識(shí)別中,根據(jù)熊彼特經(jīng)濟(jì)周期理論、主導(dǎo)產(chǎn)業(yè)理論和產(chǎn)業(yè)生命周期理論,解釋經(jīng)濟(jì)周期視角下,企業(yè)如何選擇進(jìn)入主導(dǎo)產(chǎn)業(yè)的戰(zhàn)略承諾時(shí)機(jī),從而獲得長(zhǎng)期競(jìng)爭(zhēng)優(yōu)勢(shì)。在中國(guó)經(jīng)濟(jì)周期的識(shí)別中,在經(jīng)濟(jì)周期視角下發(fā)現(xiàn)中國(guó)主導(dǎo)產(chǎn)業(yè)的變更時(shí)機(jī)和家電制造企業(yè)的業(yè)績(jī)之間存在聯(lián)系。在研究方法與假設(shè)、案例分析和結(jié)論和啟示討論中,通過(guò)觀察中國(guó)主導(dǎo)產(chǎn)業(yè)變更和家電制造企業(yè)業(yè)績(jī)波動(dòng)間的關(guān)系,結(jié)合之前的理論回顧提出假設(shè),采用多案例研究的方式進(jìn)行分析,并對(duì)研究結(jié)果進(jìn)行驗(yàn)證并提出新啟示。
[Abstract]:The strategic commitment school brings the long - term competitive advantage of the enterprise to the determination and the degree of the strategic commitment of the enterprise . The irreversible nature of the strategic commitment means that the enterprise needs to make an accurate prediction of the evolution direction and the timing of the industrial structure . Therefore , identifying opportunities and seizing the opportunity is the inevitable requirement of the enterprise to realize strategic management , and it is an important prerequisite for the enterprise to obtain the competitive advantage .

This paper discusses the relationship between the investment opportunity choice and the enterprise performance of the enterprise strategic commitment in different stages of economic development , aiming at the deep cause of the difference of the enterprise ' s performance under the premise that the technological innovation leads to the fluctuation of the economic cycle , so as to provide a new theoretical perspective and a concrete analysis method for the enterprise through identifying the dominant industry and the macro - economy development law , grasping the best opportunity to enter the strategic commitment of leading industry .

The essence of industrial structure change is technological innovation . According to Schumpeter ' s theory of circular economy , technological innovation is in accordance with the cycle of long - wave cycle . On the basis of Schumpeter ' s innovation theory , Roto believes that the change of industrial structure will be reflected by the change of dominant industry .

Based on the theory of Schumpeter ' s economic cycle , according to the theory of Schumpeter ' s economic cycle , China ' s economy is divided into different periods and Kachin cycle by means of NBER method .

This paper discusses the influence of time - selection ability of Chinese electrical appliance manufacturing enterprises on the performance of enterprises , and summarizes the best financing , investment and business peeling - off points of the strategic commitment of enterprises . The main conclusions of this paper are as follows : ( 1 ) The enterprises with excellent performance have obtained a lot of low - cost financing before the outbreak of the economic crisis .

This paper introduces the relationship between macro - economic fluctuation and enterprise ' s micro - behavior , and discusses the relationship between enterprise performance and enterprise ' s strategic commitment opportunity choice ability through qualitative data combined with quantitative data . However , the conclusion of this paper is applicable to the industry with high competition and strong scale effect .

This paper is divided into seven chapters , namely , introduction , strategic commitment and long - term competitive advantage , economic cycle and strategic commitment opportunity , economic cycle and strategic commitment opportunity , Chinese economic cycle identification , research methods and assumptions , case analysis , conclusion and inspiration discussion .
【學(xué)位授予單位】：廈門大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.6;F272

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