【摘要】：在市場中各類商品競爭極為激烈,各種產(chǎn)品的功能、形態(tài)也逐漸趨同,如何體現(xiàn)品牌的差異化從而樹立品牌形象,成為現(xiàn)代企業(yè)產(chǎn)品開發(fā)的一項(xiàng)重大難題。本文主要以毛針織服裝除絨熨燙一體機(jī)為突破口探討產(chǎn)品系列化設(shè)計(jì)的定義、特點(diǎn)、重要性、分類等。通過毛針織服裝電熨斗的系列化設(shè)計(jì)案例,總結(jié)研究系列化的設(shè)計(jì)理論與設(shè)計(jì)方法,通過小家電產(chǎn)品的系列化設(shè)計(jì)來探討產(chǎn)品系列化設(shè)計(jì)的方法以及產(chǎn)品系列化設(shè)計(jì)的優(yōu)勢(shì)所在,為今后的設(shè)計(jì)提供一些借鑒。本文主要在熨斗的功能性、外形、結(jié)構(gòu)、顏色、材質(zhì)等方面來闡述產(chǎn)品系列化設(shè)計(jì)。通過系列化設(shè)計(jì)來滿足不同消費(fèi)者的個(gè)性化需求,提升產(chǎn)品的差異化,提升品牌識(shí)別度。通過對(duì)系列化設(shè)計(jì)的研究來引導(dǎo)企業(yè)的產(chǎn)品研發(fā),減少企業(yè)生產(chǎn)風(fēng)險(xiǎn)。通過對(duì)毛針織服裝電熨斗的設(shè)計(jì)分析來闡釋系列化設(shè)計(jì)理念。系列化設(shè)計(jì)具有縮短制造周期、降低產(chǎn)品制造耗費(fèi)成本、豐富產(chǎn)品形式、提高產(chǎn)品生產(chǎn)效率、快速適應(yīng)市場環(huán)境等優(yōu)點(diǎn),能夠?yàn)槠髽I(yè)帶來更多的經(jīng)濟(jì)效益,提高企業(yè)的產(chǎn)品競爭力和市場占有率。通過調(diào)查得知產(chǎn)品的系列化設(shè)計(jì)可以使企業(yè)在一種基本型產(chǎn)品的基礎(chǔ)上,快速的發(fā)展起同系列的相關(guān)產(chǎn)品,在市場中占領(lǐng)優(yōu)勢(shì)。同時(shí)還可以延長產(chǎn)品的使用周期,全面綜合地利用企業(yè)的生產(chǎn)設(shè)備資源,實(shí)現(xiàn)資源優(yōu)化。除此之外,通過系列化設(shè)計(jì)的產(chǎn)品,在產(chǎn)品陳列的時(shí)候也會(huì)更加的具有優(yōu)勢(shì),更能引起消費(fèi)者的注意,提高產(chǎn)品的辨識(shí)度加深記憶,從而擴(kuò)大影響,促進(jìn)銷售,最終提升企業(yè)的品牌效應(yīng)。毛針織服裝由于其穿著舒適且美觀大方,自身保暖性強(qiáng)一直以來備受消費(fèi)者的青睞,但由于其紡織材質(zhì)工藝的特殊性經(jīng)常會(huì)出現(xiàn)易起球、易粘塵、不耐磨等弊端,在很大程度上直接影響了毛針織服裝穿著的舒適程度和整潔性,最終影響了著裝效果和生活品質(zhì)。針對(duì)以上存在的問題和服裝整燙時(shí)對(duì)毛針織服裝面料的特殊需求。筆者對(duì)日用服裝除絨整燙設(shè)備進(jìn)行了創(chuàng)新,設(shè)計(jì)了一款集熨燙、除絨、梳絨為一體的多功能家用便攜式一體機(jī),并以此為基礎(chǔ)樣機(jī)進(jìn)行延伸設(shè)計(jì)出一系列熨燙產(chǎn)品。本系列產(chǎn)品以人們的不同需求為主線進(jìn)行針對(duì)性設(shè)計(jì),有效地解決了毛針織服裝在日常穿著中所出現(xiàn)的問題,本系列產(chǎn)品基本可以滿足消費(fèi)者的個(gè)性化審美、功能性使用等需求。
[Abstract]:In the market, the competition of all kinds of commodities is extremely fierce, and the function and form of various products are converging gradually. How to embody the difference of brand and establish brand image has become a major problem in the product development of modern enterprises. In this paper, the definition, characteristics, importance and classification of product series design are discussed by means of wool knitted garment ironing machine. Through the serial design cases of electric irons for wool knitted garments, the design theory and method of serialization are summarized and studied. This paper discusses the method of product serialization design and the advantages of product serialization design through series design of small household appliances, and provides some references for future design. In this paper, the function, shape, structure, color, material and so on of irons are discussed. Through serial design to meet the individual needs of different consumers, improve product differentiation, enhance brand recognition. Through the series design research to guide the enterprise product research and development, reduce the enterprise production risk. The series design idea is explained by analyzing the design of electric iron of wool knitted clothing. Serial design has the advantages of shortening the manufacturing cycle, reducing the cost of manufacturing, enriching the product form, improving the production efficiency and adapting to the market environment quickly, which can bring more economic benefits to the enterprise. Improve the product competitiveness and market share of the enterprise. Through the investigation, we can find out that the series design of products can make the enterprise develop the related products of the same series quickly on the basis of a kind of basic products, and occupy the advantage in the market. At the same time, it can prolong the life cycle of products, make comprehensive use of the production equipment resources of enterprises, and realize resource optimization. In addition, the products designed in series will also have more advantages when the products are on display, which can attract the attention of consumers, enhance the degree of product identification and deepen memory, thereby expanding the impact and promoting sales. Finally, enhance the brand effect of enterprises. Wool knitted clothing has always been favored by consumers because of its comfort and beauty and its strong warmth. However, because of the particularity of its textile material technology, it often has the disadvantages of easy pilling, easy to stick to dust, no wear resistance, etc. To a great extent, it directly affects the comfort and neatness of wool knitted clothing, and finally affects the dress effect and quality of life. In view of the above existing problems and the special needs of wool knitted clothing fabric when garment blanching. In this paper, the author innovates the finishing and ironing equipment of daily clothing, and designs a multi-function portable family integrated machine which integrates ironing, removing velvet and combing, and designs a series of ironing products based on this prototype. This series of products is designed in accordance with people's different needs, which effectively solves the problems in daily wear of woolen knitted clothing. This series of products can basically satisfy the individual aesthetic of consumers. Functional usage and other requirements.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TM925.35

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