本文選題：用戶認(rèn)知 + 產(chǎn)品族��； 參考：《南京理工大學(xué)》2017年碩士論文

【摘要】：技術(shù)的進(jìn)步使得產(chǎn)品同質(zhì)化現(xiàn)象日益加劇,產(chǎn)品族設(shè)計(jì)方法的引入,已逐漸成為學(xué)術(shù)界的熱點(diǎn)課題。隨著人們對(duì)生活品質(zhì)的要求逐步提高,小家電這一產(chǎn)業(yè)應(yīng)運(yùn)而生,因其本身功能的局限性,外觀的情感特征成為用戶選擇產(chǎn)品的一個(gè)主要參照,如何應(yīng)用產(chǎn)品族戰(zhàn)略對(duì)小家電的產(chǎn)品進(jìn)行系統(tǒng)管理,搭建設(shè)計(jì)師與用戶之間的溝通渠道成為小家電產(chǎn)品設(shè)計(jì)的一個(gè)研究方向。文章以飛利浦電動(dòng)剃須刀為例構(gòu)建了產(chǎn)品族特征設(shè)計(jì)系統(tǒng),并在此基礎(chǔ)上進(jìn)行產(chǎn)品族設(shè)計(jì)實(shí)踐。首先,采用層次分析法,讓具有設(shè)計(jì)背景的人員通過(guò)層層分組識(shí)別出產(chǎn)品族的主要特征部件,結(jié)合產(chǎn)品族的代表性產(chǎn)品進(jìn)行產(chǎn)品族形態(tài)特征因子和色彩特征因子的提取、編碼和歸納,形成一個(gè)具有代表性的產(chǎn)品族特征因子庫(kù)。其次,獲取與產(chǎn)品族特征相關(guān)的感性詞匯,采用語(yǔ)義差異法,通過(guò)感性意向問(wèn)卷調(diào)研,讓用戶對(duì)特征部件進(jìn)行各個(gè)風(fēng)格意向的影響重要性評(píng)價(jià),得到每個(gè)特征部件對(duì)不同風(fēng)格意向的貢獻(xiàn)權(quán)重值。然后再讓用戶進(jìn)行各特征因子的感性意象評(píng)價(jià)。將以上數(shù)據(jù)處理分析后,得到產(chǎn)品族特征感性認(rèn)知評(píng)價(jià)量表。以這個(gè)量表為基礎(chǔ),根據(jù)目標(biāo)需求,創(chuàng)建新產(chǎn)品設(shè)計(jì)的基礎(chǔ)原型。最后,綜合以上所有分析研究,構(gòu)建小家電產(chǎn)品族特征設(shè)計(jì)系統(tǒng)。以特征設(shè)計(jì)系統(tǒng)為指導(dǎo),進(jìn)行飛利浦電動(dòng)剃須刀的新產(chǎn)品設(shè)計(jì)實(shí)踐,并經(jīng)用戶對(duì)新產(chǎn)品的感性意象評(píng)價(jià)后,印證該系統(tǒng)的可用性。
[Abstract]:With the development of technology, the phenomenon of product homogenization is becoming more and more serious, and the introduction of product family design method has gradually become a hot topic in academic circles. With the improvement of people's quality of life, the industry of small household appliances emerges as the times require. Because of the limitation of its own function, the emotional features of appearance become a major reference for users to choose products. How to apply the product family strategy to the system management of the small household appliances and how to set up the communication channel between the designer and the user has become a research direction of the small household appliances product design. This paper takes Philips electric razor as an example to construct a product family feature design system, and on this basis carries on the product family design practice. First of all, the AHP is used to let the people with design background identify the main feature components of the product family through layer by layer grouping, and combine the representative products of the product family to extract the product family morphological feature factor and color feature factor. Code and induce, form a representative product family feature factor database. Secondly, the perceptual vocabulary related to product family features is obtained, and the semantic difference method is adopted to evaluate the importance of each style intention of the feature components through the survey of perceptual intention questionnaire. The contribution weight of each feature component to different style intention is obtained. Then the user is asked to evaluate the perceptual image of each feature factor. After analyzing the above data, the perceptual cognitive evaluation scale of product family characteristics was obtained. Based on this scale, the basic prototype of the new product design is created according to the target requirements. Finally, a family feature design system for small household appliances is constructed by synthesizing all the above analysis and research. The new product design practice of Philips electric razor is carried out under the guidance of the feature design system, and the usability of the system is verified by the evaluation of the perceptual image of the new product by the user.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TM925.02

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 張昆;王菊;寧芳;;面向體驗(yàn)的產(chǎn)品族形象研究[J];包裝工程;2009年09期

2 王志亮;馬銀忠;耿烽;;培育競(jìng)爭(zhēng)優(yōu)勢(shì)的產(chǎn)品族規(guī)劃理論與方法研究[J];中國(guó)機(jī)械工程;2010年21期

3 侯亮;王浩倫;穆瑞;黃偉;林文廣;賴榮q，

本文編號(hào)：1802927