DSIC承接大型LNGC新產(chǎn)品戰(zhàn)略研究
發(fā)布時間：2019-02-23 09:42
【摘要】：船舶制造企業(yè)的發(fā)展壯大是我國經(jīng)濟實力不斷增強,綜合國力穩(wěn)步提升的必然要求�，F(xiàn)在,整個世界船舶制造的中心正在轉(zhuǎn)移向亞洲,逐漸形成了新的格局——以中國、韓國、新加坡、日本為中心。近年來,液化天然氣船(LNGC, Liquefied Natural Gas Carrier)的制造已經(jīng)成為中國提高造船質(zhì)量、創(chuàng)造高附加值產(chǎn)品的重點發(fā)展方向。大力發(fā)展高附加值船舶制造型企業(yè),不僅可以提升國際競爭力,而且對國家海洋的建設和開發(fā)、保障國家安全、經(jīng)濟可持續(xù)發(fā)展、增加勞動力就業(yè)都具有重大意義�！暗谑䝼�五年計劃”期間,造船工業(yè)的轉(zhuǎn)型期進入從大到強的歷史性階段,造船工業(yè)面臨著千載難逢的機遇,也遭遇了嚴峻的挑戰(zhàn)。如何在新的經(jīng)濟形勢下調(diào)整產(chǎn)業(yè)結(jié)構(gòu),實現(xiàn)企業(yè)轉(zhuǎn)型升級成為造船企業(yè)尤其是海洋工程制造企業(yè)面臨的核心問題。 本文以大連船舶重工集團有限公司(簡稱“大船”)承接新產(chǎn)品——大型液化天然氣船建造為研究對象,以邁克爾·波特的競爭理論為依據(jù),通過GPEST分析法,對造船行業(yè)尤其是大型液化天然氣船制造行業(yè)展開研究,對企業(yè)所處的內(nèi)外部環(huán)境進行評估。在此基礎之上,本文對企業(yè)當前現(xiàn)狀進行了SWOT分析,并結(jié)合企業(yè)自身情況擬定戰(zhàn)略目標：承百年基業(yè),創(chuàng)建國內(nèi)領(lǐng)先；精益求精,鑄造世界一流。圍繞這一戰(zhàn)略目標,企業(yè)選擇了差異化戰(zhàn)略、聯(lián)盟戰(zhàn)略、人才戰(zhàn)略和品牌戰(zhàn)略,并在以下幾方面制定了切實可行的戰(zhàn)略實施與保障措施：技術(shù)創(chuàng)新,人才培養(yǎng),產(chǎn)業(yè)結(jié)構(gòu)調(diào)整,控制與評估,建設專項設施。 本文通過理論與實際相結(jié)合,定性分析和定量數(shù)據(jù)相呼應,使戰(zhàn)略方案具有針對性和可行性,希望本文的研究成果能夠?qū)Υ蟠陌l(fā)展起到一定的借鑒作用。
[Abstract]:The development and expansion of shipbuilding enterprises is the inevitable requirement of our country's economic strength and comprehensive national strength. Now, the world's shipbuilding centers are shifting to Asia, taking China, South Korea, Singapore, Japan as the center. In recent years, the manufacture of liquefied natural gas (LNG) ship (LNGC, Liquefied Natural Gas Carrier) has become the key development direction of improving shipbuilding quality and creating high value-added products in China. The development of high value-added shipbuilding enterprises can not only enhance the international competitiveness, but also have great significance for the construction and development of national ocean, the guarantee of national security, the sustainable development of economy, and the increase of labor force employment. During the period of "the 12th Five-Year Plan", the transition period of shipbuilding industry entered the historical stage from big to strong, shipbuilding industry was faced with once-in-a-lifetime opportunities as well as severe challenges. How to adjust the industrial structure under the new economic situation and realize the transformation and upgrading of the enterprises have become the core problems faced by shipbuilding enterprises, especially marine engineering manufacturing enterprises. This paper takes Dalian Shipbuilding heavy Industry Group Co., Ltd. ("Big ship" for short) as the research object to undertake the construction of large liquefied natural gas (LNG) ship, takes Michael Porter's competition theory as the basis, and adopts GPEST analysis method. This paper studies the shipbuilding industry, especially the large liquefied natural gas shipbuilding industry, and evaluates the internal and external environment of the enterprises. On this basis, this paper carries on the SWOT analysis to the present situation of the enterprise, and formulates the strategic goal according to the enterprise's own situation: to carry on the century-old basic industry, to establish the domestic leading position, to strive for perfection and to cast the first class in the world. Around this strategic goal, the enterprise has chosen the differentiation strategy, the alliance strategy, the talented person strategy and the brand strategy, and has formulated the feasible strategy implementation and the safeguard measure in the following several aspects: the technical innovation, the talented person training, the industrial structure adjustment, Control and evaluation, construction of special facilities. Through the combination of theory and practice, qualitative analysis and quantitative data echo, the strategic plan has pertinence and feasibility. It is hoped that the research results of this paper can be used for reference to the development of large ships.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.474;F273.2
本文編號：2428692
[Abstract]:The development and expansion of shipbuilding enterprises is the inevitable requirement of our country's economic strength and comprehensive national strength. Now, the world's shipbuilding centers are shifting to Asia, taking China, South Korea, Singapore, Japan as the center. In recent years, the manufacture of liquefied natural gas (LNG) ship (LNGC, Liquefied Natural Gas Carrier) has become the key development direction of improving shipbuilding quality and creating high value-added products in China. The development of high value-added shipbuilding enterprises can not only enhance the international competitiveness, but also have great significance for the construction and development of national ocean, the guarantee of national security, the sustainable development of economy, and the increase of labor force employment. During the period of "the 12th Five-Year Plan", the transition period of shipbuilding industry entered the historical stage from big to strong, shipbuilding industry was faced with once-in-a-lifetime opportunities as well as severe challenges. How to adjust the industrial structure under the new economic situation and realize the transformation and upgrading of the enterprises have become the core problems faced by shipbuilding enterprises, especially marine engineering manufacturing enterprises. This paper takes Dalian Shipbuilding heavy Industry Group Co., Ltd. ("Big ship" for short) as the research object to undertake the construction of large liquefied natural gas (LNG) ship, takes Michael Porter's competition theory as the basis, and adopts GPEST analysis method. This paper studies the shipbuilding industry, especially the large liquefied natural gas shipbuilding industry, and evaluates the internal and external environment of the enterprises. On this basis, this paper carries on the SWOT analysis to the present situation of the enterprise, and formulates the strategic goal according to the enterprise's own situation: to carry on the century-old basic industry, to establish the domestic leading position, to strive for perfection and to cast the first class in the world. Around this strategic goal, the enterprise has chosen the differentiation strategy, the alliance strategy, the talented person strategy and the brand strategy, and has formulated the feasible strategy implementation and the safeguard measure in the following several aspects: the technical innovation, the talented person training, the industrial structure adjustment, Control and evaluation, construction of special facilities. Through the combination of theory and practice, qualitative analysis and quantitative data echo, the strategic plan has pertinence and feasibility. It is hoped that the research results of this paper can be used for reference to the development of large ships.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.474;F273.2
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，本文編號：2428692
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