【摘要】：中國(guó)零售業(yè)的"走出去"步伐遠(yuǎn)遠(yuǎn)落后于中國(guó)制造業(yè),零售業(yè)對(duì)外直接投資項(xiàng)目少、金額小,與中國(guó)貿(mào)易大國(guó)的地位不相符,不利于改變我國(guó)在全球價(jià)值鏈所處的被動(dòng)局面和服務(wù)貿(mào)易失衡的現(xiàn)狀。中國(guó)零售業(yè)"走出去"步履艱難的根本原因在于缺乏國(guó)際競(jìng)爭(zhēng)力。實(shí)證研究表明,為了加快實(shí)施中國(guó)零售業(yè)的"走出去"步伐,需要在國(guó)家和零售產(chǎn)業(yè)層面,從國(guó)家戰(zhàn)略的高度構(gòu)建法律、政策和市場(chǎng)等外部保障體系,從零售企業(yè)內(nèi)部增強(qiáng)內(nèi)生發(fā)展動(dòng)力,提高自身"走出去"的內(nèi)部技術(shù)和能力保障,從而做到內(nèi)外兼收,齊頭并進(jìn),共同推進(jìn)中國(guó)零售業(yè)實(shí)施"走出去"戰(zhàn)略。具體而言,應(yīng)提升零售業(yè)"走出去"的戰(zhàn)略地位,構(gòu)建完善的政策保障體系;發(fā)揮市場(chǎng)在資源配置中的決定性作用,推進(jìn)現(xiàn)代流通市場(chǎng)體系建設(shè);加強(qiáng)企業(yè)品牌和核心競(jìng)爭(zhēng)力建設(shè),加快推進(jìn)"走出去"步伐。
[Abstract]:The pace of "going out" in China's retail industry lags far behind that of China's manufacturing industry. The retail industry has fewer foreign direct investment projects and a small amount of money, which is not consistent with the status of China's major trading country, and is not conducive to changing China's passive situation in the global value chain and the current situation of the imbalance of service trade. The fundamental reason for the difficulty of "going out" in China's retail industry lies in the lack of international competitiveness. The empirical study shows that in order to speed up the implementation of the "going out" pace of China's retail industry, it is necessary to construct the external guarantee system such as law, policy and market from the height of national strategy, strengthen the motive force of internal development from the interior of retail enterprises, and improve the internal technology and ability guarantee of their own "going out", so as to achieve both internal and external revenue and go hand in hand. We will jointly promote the implementation of the "going out" strategy in China's retail industry. Specifically, we should enhance the strategic position of "going out" in retail industry, construct a perfect policy guarantee system, give full play to the decisive role of the market in the allocation of resources, promote the construction of modern circulation market system, strengthen the construction of enterprise brand and core competitiveness, and speed up the pace of "going out".
【作者單位】： 上海建橋?qū)W院商學(xué)院;
【基金】：教育部人文社會(huì)科學(xué)研究規(guī)劃基金項(xiàng)目“中國(guó)零售業(yè)‘走出去’的戰(zhàn)略層面及支撐體系研究”(項(xiàng)目編號(hào):13YJAZH147)的資助
【分類(lèi)號(hào)】：F724.2;F125

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