文化創(chuàng)意產(chǎn)業(yè)發(fā)展對(duì)江蘇省產(chǎn)業(yè)結(jié)構(gòu)優(yōu)化影響研究
[Abstract]:On March 16, 2011, the outline of the 12th five-year Plan for National Economic and Social Development put forward "deepening the reform of the cultural system and promoting the cultural industry to become a pillar industry of the national economy." on February 28, 2012, the Ministry of Culture issued the Cultural Industry multiplier Plan for the 12th five-year Plan period, which proposed that the average annual growth rate of the added value of the cultural industry during the 12th five-year Plan period was more than 20 percent, and at least doubled in 2015 compared with 2010. However, the current theoretical research on cultural and creative industries lags behind the policy practice, and the existing research mainly focuses on the concept and connotation of cultural and creative industries. From the perspective of industrial structure optimization, this paper comprehensively and deeply studies the impact of the development of cultural and creative industries on the optimization of industrial structure. This paper first defines the concept of cultural and creative industry, that is, taking the production of spiritual and cultural products as the center, the investment of creative elements as the core means of growth, and through the development and application of intellectual property rights, a series of economic activities to increase employment and create wealth. Then it puts forward five economic characteristics of cultural and creative industry: high permeability, high additional value, increasing reward of scale, positive externality and long tail effect, and expounds the process of value creation of cultural and creative industry and the industrial related structure of cultural and creative industry. On this basis, this paper puts forward the ways for cultural and creative industries to promote the optimization of industrial structure, including four ways: the development of cultural and creative industries can directly promote the optimization of industrial structure (advanced), the rationalization of industrial structure through industrial related structure, the enhancement of the added value of traditional industries through industrial integration, and the improvement of the added value of traditional industries through industrial integration. Through the knowledge spillover effect (positive externality), the knowledge level of the whole society is improved, so as to enhance the knowledge and technology intensity of the industry and indirectly promote the optimization of the industrial structure. The conclusion of this paper is as follows: 1. Through the analysis of input-output method, it is concluded that the cultural and creative industries in Jiangsu Province have a high industrial correlation with technology-intensive industries such as communication equipment, computer and other electronic equipment manufacturing industries. Therefore, the development of cultural and creative industries in Jiangsu Province will promote the optimization of the industrial structure of the manufacturing industry. Through the analysis of grey correlation method, it can be seen that the grey correlation degree between cultural and creative industry and secondary industry in Jiangsu Province is the highest (0.92390), the tertiary industry is the second (0.91980), and the primary industry is the lowest (0.76804). Therefore, on the one hand, the development of cultural and creative industries can significantly promote the evolution of Jiangsu's industrial structure to the ideal situation with the secondary industry and the tertiary industry as the main body. On the other hand, cultural and creative industries can improve the internal composition of the traditional three industries and promote the upgrading of the internal structure of the three industries through their own infiltration. Through the cointegration analysis of the time series data of Jiangsu Province in 1997 / 2011, it can be seen that according to the stationarity test, the added value of cultural and creative industries CI and the optimization level of industrial structure H are second-order simple integration; According to the co-integration test, there is a long-term and stable equilibrium relationship between the added value of cultural and creative industries in Jiangsu Province and the level of industrial structure optimization H, and the long-term elasticity of the added value of cultural and creative industries to the optimization level of industrial structure is 0.35, which indicates that the development of cultural and creative industries has a significant positive impact on the optimization of industrial structure in Jiangsu Province in the long run. According to the theoretical analysis and empirical analysis results of the influence of the development of cultural and creative industries on the optimization of industrial structure, this paper puts forward some policy suggestions: giving priority to the development of cultural and creative industries and promoting the optimization of industrial structure; speeding up the integration of cultural and creative industries and promoting the upgrading of industrial structure; advocating the spirit of social innovation and creating social creative environment; perfecting the intellectual property protection system to ensure the healthy development of cultural and creative industries.
【學(xué)位授予單位】:揚(yáng)州大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類(lèi)號(hào)】:F127;F279.2
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