對(duì)中國(guó)文化創(chuàng)意品牌的認(rèn)識(shí)與思考
發(fā)布時(shí)間：2018-12-13 15:09
【摘要】：在品牌盛行的今天，品牌已成為全球經(jīng)濟(jì)矚目的焦點(diǎn)。品牌的創(chuàng)意，品牌的文化越來(lái)越受到人們的重視，但是中國(guó)的文化創(chuàng)意品牌一直值得關(guān)注和思考。“從吸引眼球到品牌文化再到創(chuàng)造價(jià)值”這一直是品牌競(jìng)爭(zhēng)的目標(biāo)，有文化的創(chuàng)意品牌對(duì)擁有者和締造者來(lái)說(shuō)意味著更大的價(jià)值，對(duì)消費(fèi)者來(lái)說(shuō)意味著更多的信賴和關(guān)注。文化創(chuàng)意品牌的發(fā)展對(duì)整個(gè)文化創(chuàng)意產(chǎn)業(yè)的發(fā)展也有著不容忽視的作用。本論文是我通過(guò)這兩年對(duì)品牌的創(chuàng)意和品牌的文化的研究做出的分析與總結(jié)，并結(jié)合這次實(shí)際FEEL咖啡品牌項(xiàng)目，做出的實(shí)踐和檢驗(yàn)，從而說(shuō)明和論證創(chuàng)意和文化對(duì)于一個(gè)品牌的重要性。通過(guò)這次的創(chuàng)意文化品牌FEEL咖啡的一系列的制作和推展，意識(shí)到?jīng)]有什么能夠滿足當(dāng)下的渴望，這樣就需要形成一種新的狀態(tài)。要填補(bǔ)空缺，打破束縛，敢于想象。要使品牌具有文化性，需要有心靈，有思想及靈魂的灌溉才能開(kāi)花。 根據(jù)我的畢業(yè)設(shè)計(jì)FELL咖啡店的品牌設(shè)計(jì)，簡(jiǎn)單論述下當(dāng)今的FEEL咖啡，由此來(lái)進(jìn)入我的設(shè)計(jì)感想和設(shè)計(jì)說(shuō)明。通過(guò)我的設(shè)計(jì)感想和設(shè)計(jì)說(shuō)明來(lái)探討我對(duì)文化創(chuàng)意品牌的思考和分析。 設(shè)計(jì)一個(gè)品牌首先要有一個(gè)強(qiáng)有力的，能夠概括品牌內(nèi)涵的，能夠正確駕權(quán)品牌的核心理念，即Brand idear。FEEL咖啡的理念就是詮釋非常的咖啡，非常的文化，非常的創(chuàng)意，演繹非常生活,引領(lǐng)時(shí)尚潮流。就像蘋(píng)果是超越而人性的創(chuàng)新，BMW給你帶來(lái)駕駛的樂(lè)趣，迅達(dá)的電梯讓你感受到城市移動(dòng)的瞬間。FEEL咖啡店尤其突出了自我個(gè)性這一個(gè)鮮明的時(shí)代符號(hào)，充分體現(xiàn)當(dāng)下的非常文化非常創(chuàng)意，可能會(huì)有很多好的設(shè)計(jì)想法將會(huì)在這個(gè)充滿藝術(shù)的空間，舒適優(yōu)雅的環(huán)境下冒出。其內(nèi)涵是這終將會(huì)成為屬于您自己的一席創(chuàng)意靈感之地和休閑放松的自我空間。如果您是商務(wù)人，這里是您交流，洽談，熟識(shí)的地方；您是藝術(shù)家、創(chuàng)意人、設(shè)計(jì)師，這里是您探討，學(xué)習(xí)和溝通的地方；您是老朋友，這里是您歡樂(lè)聚餐、主題party的地方。FEEL咖啡品牌的一系列VI設(shè)計(jì)外，還相應(yīng)的出一些紀(jì)念的產(chǎn)品，如馬克杯和T恤等，被消費(fèi)者所認(rèn)同的利益，這樣的話，消費(fèi)者就會(huì)希望在他的生活總更多的發(fā)生與該產(chǎn)品之間的聯(lián)系。
[Abstract]:In the prevailing brand today, brand has become the focus of global economic attention. People pay more and more attention to brand creativity and brand culture, but Chinese cultural creative brands are always worthy of attention and consideration. "from attracting attention to brand culture to creating value" has always been the goal of brand competition. Cultural creative brands mean more value to owners and creators, and more trust and attention to consumers. The development of cultural and creative brands also plays an important role in the development of the whole cultural and creative industries. This thesis is the analysis and summary I made through the research of brand creativity and brand culture in the past two years, and combined with the actual FEEL coffee brand project, I made the practice and test. To illustrate and demonstrate the importance of creativity and culture for a brand. Through this series of production and promotion of creative culture brand FEEL Coffee, it is realized that nothing can meet the needs of the present, and thus a new state of being is needed. To fill the gap, break the shackles, dare to imagine. In order to make the brand cultural, need to have the soul, have the irrigation of the soul to blossom. According to my graduation design FELL coffee shop brand design, a brief discussion of today's FEEL coffee, from which to enter my design feelings and design instructions. Through my design feelings and design instructions to explore my cultural and creative brand thinking and analysis. To design a brand, first of all, there must be a strong, able to generalize the brand connotation, can correctly drive the core idea of the brand, that is, the idea of Brand idear.FEEL coffee is the interpretation of very coffee, very culture, very creative. Deductive very life, leading the fashion trend. Just as Apple is a transcendent and human innovation, BMW gives you the pleasure of driving, Schindler's elevator gives you a sense of the moment the city moves. This is a very cultural and creative moment, and there may be a lot of good design ideas that will come out in this space of art, in a comfortable and elegant environment. The implication is that it will eventually become your own creative inspiration and a relaxing self-space. If you are a business person, here is where you communicate, negotiate and know; you are an artist, creative person, designer, here is where you discuss, study and communicate; You are an old friend, here is the place where you have a happy dinner, the theme party. In addition to the series of VI designs of the FEEL coffee brand, there are also some commemorative products, such as mugs and T-shirts, which are recognized by consumers. The consumer will want to be more connected to the product in his life.
【學(xué)位授予單位】：大連工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F124
本文編號(hào)：2376740
[Abstract]:In the prevailing brand today, brand has become the focus of global economic attention. People pay more and more attention to brand creativity and brand culture, but Chinese cultural creative brands are always worthy of attention and consideration. "from attracting attention to brand culture to creating value" has always been the goal of brand competition. Cultural creative brands mean more value to owners and creators, and more trust and attention to consumers. The development of cultural and creative brands also plays an important role in the development of the whole cultural and creative industries. This thesis is the analysis and summary I made through the research of brand creativity and brand culture in the past two years, and combined with the actual FEEL coffee brand project, I made the practice and test. To illustrate and demonstrate the importance of creativity and culture for a brand. Through this series of production and promotion of creative culture brand FEEL Coffee, it is realized that nothing can meet the needs of the present, and thus a new state of being is needed. To fill the gap, break the shackles, dare to imagine. In order to make the brand cultural, need to have the soul, have the irrigation of the soul to blossom. According to my graduation design FELL coffee shop brand design, a brief discussion of today's FEEL coffee, from which to enter my design feelings and design instructions. Through my design feelings and design instructions to explore my cultural and creative brand thinking and analysis. To design a brand, first of all, there must be a strong, able to generalize the brand connotation, can correctly drive the core idea of the brand, that is, the idea of Brand idear.FEEL coffee is the interpretation of very coffee, very culture, very creative. Deductive very life, leading the fashion trend. Just as Apple is a transcendent and human innovation, BMW gives you the pleasure of driving, Schindler's elevator gives you a sense of the moment the city moves. This is a very cultural and creative moment, and there may be a lot of good design ideas that will come out in this space of art, in a comfortable and elegant environment. The implication is that it will eventually become your own creative inspiration and a relaxing self-space. If you are a business person, here is where you communicate, negotiate and know; you are an artist, creative person, designer, here is where you discuss, study and communicate; You are an old friend, here is the place where you have a happy dinner, the theme party. In addition to the series of VI designs of the FEEL coffee brand, there are also some commemorative products, such as mugs and T-shirts, which are recognized by consumers. The consumer will want to be more connected to the product in his life.
【學(xué)位授予單位】：大連工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F124
【引證文獻(xiàn)】
相關(guān)碩士學(xué)位論文 前1條
1 韓佳麗;文化創(chuàng)意產(chǎn)業(yè)與我國(guó)服裝產(chǎn)業(yè)的融合[D];天津工業(yè)大學(xué);2016年
，本文編號(hào)：2376740
本文鏈接：http://sikaile.net/jingjilunwen/zhongguojingjilunwen/2376740.html
最近更新
教材專著
