【摘要】：近年來,投資和出口接連受阻,尤其是美國金融危機(jī)以來,拓展消費(fèi)渠道、增大內(nèi)需更是成為拉動(dòng)我國經(jīng)濟(jì)增長的主動(dòng)力。以往研究多是將城鎮(zhèn)和農(nóng)村作為單獨(dú)的市場,分別探析城鄉(xiāng)居民的消費(fèi)行為,或?qū)⒍哌M(jìn)行簡單對(duì)比,忽略了二者之間可能存在的聯(lián)動(dòng)關(guān)系。隨著經(jīng)濟(jì)發(fā)展,居民收入不斷增長,城鄉(xiāng)二元化格局被打破,農(nóng)村居民消費(fèi)不僅取決于其自身的特征變量,還越來越多的受到城鎮(zhèn)居民消費(fèi)行為的“示范”影響。本文擬在假設(shè)存在城鄉(xiāng)“示范效應(yīng)”的基礎(chǔ)上,對(duì)城鄉(xiāng)居民消費(fèi)演化過程進(jìn)行定性和定量分析,探析城鎮(zhèn)居民消費(fèi)對(duì)農(nóng)村居民消費(fèi)的拉動(dòng)作用主要體現(xiàn)在哪些具體方面以及作用的大小、方向。這對(duì)于引導(dǎo)農(nóng)村居民進(jìn)行理性消費(fèi)、縮小城鄉(xiāng)消費(fèi)差距、推動(dòng)城鄉(xiāng)一體化建設(shè)具有重要意義。 本文共分為五章。第一章前言。主要指出選題的背景、意義和創(chuàng)新點(diǎn),并對(duì)研究思路和文章框架作簡要說明。第二章相關(guān)消費(fèi)理論回顧及文獻(xiàn)綜述。對(duì)借鑒的國內(nèi)外消費(fèi)理論研究進(jìn)行整合。第三章中國城鄉(xiāng)居民消費(fèi)情況演變及差異分析。先是對(duì)城鄉(xiāng)居民消費(fèi)水平、消費(fèi)結(jié)構(gòu)等進(jìn)行綜合對(duì)比,觀測其演化過程中的規(guī)律；然后將城鄉(xiāng)居民按收入高低分組,并把城鎮(zhèn)居民各層消費(fèi)劃分為兩個(gè)階段分別與農(nóng)村各層進(jìn)行對(duì)比,力圖在排除收入因素的干擾下說明城鄉(xiāng)居民消費(fèi)示范效應(yīng)的存在。第四章基于城鎮(zhèn)消費(fèi)“示范效應(yīng)”的農(nóng)村消費(fèi)模型分析。將城鄉(xiāng)各項(xiàng)消費(fèi)占各自收入的比重差作為城鎮(zhèn)對(duì)農(nóng)村消費(fèi)示范性的度量值納入模型,然后運(yùn)用1992-2011年統(tǒng)計(jì)數(shù)據(jù)進(jìn)行實(shí)證檢驗(yàn),結(jié)果發(fā)現(xiàn)城鎮(zhèn)居民消費(fèi)對(duì)農(nóng)村的示范作用主要體現(xiàn)在居住、交通通訊和文教娛樂上。第五章示促進(jìn)農(nóng)村理性消費(fèi)的對(duì)策建議。指出示范效應(yīng)的“雙重影響”,并針對(duì)研究結(jié)論提出促進(jìn)農(nóng)村居民理性消費(fèi)、推動(dòng)城鄉(xiāng)經(jīng)濟(jì)聯(lián)動(dòng)發(fā)展的幾條對(duì)策建議。 本文的主要?jiǎng)?chuàng)新點(diǎn)在于構(gòu)建農(nóng)村居民消費(fèi)模型時(shí),考慮了城鎮(zhèn)消費(fèi)的示范拉動(dòng)作用,并將這種示范影響細(xì)化到每個(gè)消費(fèi)項(xiàng)目上,從而更有利于進(jìn)行具體的消費(fèi)路徑優(yōu)化選擇。
[Abstract]:In recent years, investment and export have been blocked one after another, especially since the financial crisis in the United States, expanding consumption channels and increasing domestic demand have become the main driving force to stimulate China's economic growth. In the past, most of the studies focused on the urban and rural areas as a separate market, respectively to explore the consumption behavior of urban and rural residents, or simply contrast the two, ignoring the possible linkage between the two relations. With the development of economy, the income of residents is increasing, and the pattern of urban-rural dualization has been broken. The consumption of rural residents not only depends on their own characteristic variables, but also is more and more influenced by the "demonstration" of the consumption behavior of urban residents. On the basis of supposing the existence of "demonstration effect" in urban and rural areas, this paper intends to qualitatively and quantitatively analyze the evolution process of urban and rural residents' consumption. This paper probes into the pulling effect of urban residents' consumption on rural residents' consumption, which is embodied in the specific aspects, the size and direction of the function. This is of great significance to guide rural residents to rational consumption, narrow the gap between urban and rural consumption, and promote the construction of urban-rural integration. This paper is divided into five chapters. The first chapter preface. This paper mainly points out the background, significance and innovation of the topic, and gives a brief explanation of the research ideas and the framework of the article. The second chapter reviews the related consumption theory and literature review. Integration of domestic and foreign consumption theory research. The third chapter analyzes the evolution and difference of the consumption of Chinese urban and rural residents. First, the consumption level of urban and rural residents, consumption structure and other comprehensive comparison, observe its evolution in the process of law; Then the urban and rural residents are grouped according to their income, and the urban residents' consumption is divided into two stages, which are compared with each other in rural areas respectively, in order to explain the existence of the demonstration effect of urban and rural residents' consumption under the exclusion of the interference of income factors. Chapter four analyzes the rural consumption model based on the demonstration effect of urban consumption. Taking the proportion difference of urban and rural consumption as the model of urban and rural consumption, then using the statistical data from 1992 to 2011 to carry out empirical test. The results show that the demonstration effect of urban residents' consumption on rural areas is mainly embodied in residential, communication, cultural and educational entertainment. Chapter five shows the countermeasures and suggestions to promote rational consumption in rural areas. This paper points out the "double influence" of the demonstration effect, and puts forward some countermeasures and suggestions to promote the rational consumption of rural residents and promote the development of urban and rural economy. The main innovation of this paper is to construct the consumption model of rural residents, consider the role of urban consumption demonstration pull, and this demonstration impact on each consumption items, thus more conducive to the optimization of specific consumption path selection.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F126.1

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