耐用品消費與企業(yè)服務(wù)承諾：契約經(jīng)濟理論視角
發(fā)布時間：2018-10-26 14:58
【摘要】：隨著居民生活質(zhì)量日益提高，耐用品現(xiàn)在已是居民消費品不可或缺的一部分，由于耐用品產(chǎn)品結(jié)構(gòu)涉及工藝復(fù)雜等特點，產(chǎn)業(yè)結(jié)構(gòu)的升級變遷受到耐用品消費的影響日益顯著�，F(xiàn)實中，我國交易市場中存在的違約、投訴和耐用品質(zhì)量參差不齊等交易摩擦嚴重影響了消費者和企業(yè)之間的互信關(guān)系。某種程度上制約了整個市場的健康平穩(wěn)的發(fā)展。耐用品消費的不健康發(fā)展影響上下游許多相關(guān)行業(yè)的發(fā)展，會造成許多不必要的資源浪費，對我國順利實現(xiàn)產(chǎn)業(yè)結(jié)構(gòu)升級的政策也是一種阻礙。 違約、投訴等現(xiàn)象本質(zhì)上都是涉及的契約相關(guān)問題。因此，從契約經(jīng)濟理論視角，，研究耐用品消費中所包含的消費者與企業(yè)之間契約關(guān)系，從中發(fā)現(xiàn)契約對企業(yè)和居民耐用品消費的影響，針對市場中存在的投訴違約現(xiàn)象，提出對策，減少交易市場的摩擦，避免效率的無謂損失，這對于促進企業(yè)擴大生產(chǎn)，維護消費者利益，順利實現(xiàn)產(chǎn)業(yè)結(jié)構(gòu)的升級具有重要的意義。 本文嘗試從契約經(jīng)濟角度，綜合運用新制度經(jīng)濟學、營銷學、心理學等學科的研究成果，研究耐用品中所蘊含服務(wù)契約對居民耐用品消費的影響程度，對于豐富消費經(jīng)濟學具有重要的理論價值，對于平滑市場交易摩擦也具有重要的現(xiàn)實意義。在本文的開篇階段界定了耐用品的概念，從居民的居住需求方面將住房也放進了耐用品消費內(nèi)容中。 在本文的研究中，首先介紹了契約經(jīng)濟相關(guān)的基本理論，為了分析簡單明了，從契約的內(nèi)容方面將耐用品消費中涉及到的契約分為了交易型契約、服務(wù)型契約和混合型契約三種進行了簡單的介紹。其次對我國的城鎮(zhèn)居民的耐用品消費變遷進行了分析論述，從中發(fā)現(xiàn)居民對耐用品消費中的契約認識正在逐漸加深，并且分析了契約之外的主要幾個影響居民耐用品消費的因素：產(chǎn)品品質(zhì)、居民收入和社會保障。緊接著從時間層面將耐用品消費的相關(guān)契約分為售前、售中和售后三種，從這三個層面分別深入研究契約對居民耐用品消費的影響。在本文的最后部分探討了居民對企業(yè)服務(wù)契約的反饋機制，并結(jié)合問卷調(diào)查數(shù)據(jù)詳細分析服務(wù)契約對居民耐用品消費的實際影響，提出了完善交易制度，加大懲罰力度的針對性對策建議，促進居民耐用品消費，順利使企業(yè)實現(xiàn)產(chǎn)業(yè)結(jié)構(gòu)升級。 創(chuàng)新點： 1、本文從契約經(jīng)濟角度對居民的耐用品消費進行分析研究，探尋了契約對居民耐用品消費的影響，對于前人在耐用品和企業(yè)雙方關(guān)系研究方面的不足予以補充，豐富了消費經(jīng)濟學的研究內(nèi)容。 2、本文進行了實際問卷調(diào)查，對于居民耐用品消費所涉及到的契約問題進行了實證研究。
[Abstract]:With the improvement of residents' quality of life, durable goods are now an indispensable part of consumer goods. Due to the complexity of the structure of durable goods products, the upgrading of industrial structure is increasingly influenced by the consumption of durable goods. In reality, trade frictions such as breach of contract, uneven quality of complaints and durable goods in China's trading market seriously affect the relationship of mutual trust between consumers and enterprises. To some extent, it restricts the healthy and stable development of the whole market. The unhealthy development of durable goods consumption affects the development of many related industries up and down, and will cause many unnecessary waste of resources, which is also an obstacle to the policy of smoothly realizing the upgrading of industrial structure in our country. Breach of contract, complaints and other phenomena are essentially related to contractual issues. Therefore, from the perspective of contract economy theory, this paper studies the relationship between consumers and enterprises in the consumption of durable goods, finds out the influence of contract on the consumption of durable goods by enterprises and residents, and aims at the phenomenon of complaint of breach of contract in the market. It is of great significance for enterprises to expand production, safeguard the interests of consumers and realize the upgrading of the industrial structure smoothly by reducing the friction in the trading market and avoiding the unnecessary loss of efficiency. From the angle of contract economy, this paper tries to study the influence of service contract contained in durable goods on residents' consumption of durable goods by synthetically applying the research results of new institutional economics, marketing, psychology and so on. It has important theoretical value for enriching consumer economics, and also has important practical significance for smoothing the market transaction friction. At the beginning of this paper, the concept of durable goods is defined, and the housing is put into the consumption content of durable goods. In this paper, firstly, the basic theory of contract economy is introduced. In order to analyze the content of the contract, the contract involved in durable goods consumption is divided into transactional contracts. Service contract and mixed contract are introduced briefly. Secondly, the changes of durable goods consumption of urban residents in China are analyzed and discussed, from which it is found that residents' understanding of the contract in durable goods consumption is gradually deepening. Besides the contract, this paper analyzes the main factors that affect the consumption of durable goods: product quality, income and social security. Then, from the perspective of time, the related contracts of durable goods consumption are divided into pre-sale, mid-sale and after-sale contracts, and the impact of the contracts on residents' durable goods consumption is studied in depth from these three levels. In the last part of this paper, the feedback mechanism of residents' service contract is discussed, and the actual influence of service contract on resident's consumption of durable goods is analyzed in detail with the data of questionnaire survey, and the perfect transaction system is put forward. The countermeasures and suggestions of increasing punishment should promote the consumption of durable goods and upgrade the industrial structure of enterprises. Innovation points: 1, this paper analyzes and studies residents' durable goods consumption from the angle of contract economy, explores the impact of contract on resident durable goods consumption, and supplements the shortcomings of previous researches on the relationship between durable goods and enterprises. It enriches the research content of consumer economics. 2, this paper carries on the actual questionnaire survey, has carried on the empirical research to the resident durable goods consumption involved in the contract question.
【學位授予單位】：河北經(jīng)貿(mào)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F126.1;F274
本文編號：2296095
[Abstract]:With the improvement of residents' quality of life, durable goods are now an indispensable part of consumer goods. Due to the complexity of the structure of durable goods products, the upgrading of industrial structure is increasingly influenced by the consumption of durable goods. In reality, trade frictions such as breach of contract, uneven quality of complaints and durable goods in China's trading market seriously affect the relationship of mutual trust between consumers and enterprises. To some extent, it restricts the healthy and stable development of the whole market. The unhealthy development of durable goods consumption affects the development of many related industries up and down, and will cause many unnecessary waste of resources, which is also an obstacle to the policy of smoothly realizing the upgrading of industrial structure in our country. Breach of contract, complaints and other phenomena are essentially related to contractual issues. Therefore, from the perspective of contract economy theory, this paper studies the relationship between consumers and enterprises in the consumption of durable goods, finds out the influence of contract on the consumption of durable goods by enterprises and residents, and aims at the phenomenon of complaint of breach of contract in the market. It is of great significance for enterprises to expand production, safeguard the interests of consumers and realize the upgrading of the industrial structure smoothly by reducing the friction in the trading market and avoiding the unnecessary loss of efficiency. From the angle of contract economy, this paper tries to study the influence of service contract contained in durable goods on residents' consumption of durable goods by synthetically applying the research results of new institutional economics, marketing, psychology and so on. It has important theoretical value for enriching consumer economics, and also has important practical significance for smoothing the market transaction friction. At the beginning of this paper, the concept of durable goods is defined, and the housing is put into the consumption content of durable goods. In this paper, firstly, the basic theory of contract economy is introduced. In order to analyze the content of the contract, the contract involved in durable goods consumption is divided into transactional contracts. Service contract and mixed contract are introduced briefly. Secondly, the changes of durable goods consumption of urban residents in China are analyzed and discussed, from which it is found that residents' understanding of the contract in durable goods consumption is gradually deepening. Besides the contract, this paper analyzes the main factors that affect the consumption of durable goods: product quality, income and social security. Then, from the perspective of time, the related contracts of durable goods consumption are divided into pre-sale, mid-sale and after-sale contracts, and the impact of the contracts on residents' durable goods consumption is studied in depth from these three levels. In the last part of this paper, the feedback mechanism of residents' service contract is discussed, and the actual influence of service contract on resident's consumption of durable goods is analyzed in detail with the data of questionnaire survey, and the perfect transaction system is put forward. The countermeasures and suggestions of increasing punishment should promote the consumption of durable goods and upgrade the industrial structure of enterprises. Innovation points: 1, this paper analyzes and studies residents' durable goods consumption from the angle of contract economy, explores the impact of contract on resident durable goods consumption, and supplements the shortcomings of previous researches on the relationship between durable goods and enterprises. It enriches the research content of consumer economics. 2, this paper carries on the actual questionnaire survey, has carried on the empirical research to the resident durable goods consumption involved in the contract question.
【學位授予單位】：河北經(jīng)貿(mào)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F126.1;F274
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