本文選題：塔城地區(qū)　切入點(diǎn)：招商引資　出處：《石河子大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：改革開(kāi)放以來(lái)，塔城積極借鑒我國(guó)東部沿海地區(qū)和國(guó)際上行之有效的經(jīng)驗(yàn)，發(fā)揮市場(chǎng)、資源和勞動(dòng)力的比較優(yōu)勢(shì)，積極利用外資，實(shí)現(xiàn)了區(qū)域經(jīng)濟(jì)、國(guó)內(nèi)經(jīng)濟(jì)與國(guó)際經(jīng)濟(jì)的互利互補(bǔ)，促進(jìn)了塔城總體經(jīng)濟(jì)實(shí)力的提高和外向型經(jīng)濟(jì)的健康發(fā)展。隨著中國(guó)加入了世界貿(mào)易組織，黨中央、國(guó)務(wù)院又提出了西部大開(kāi)發(fā)戰(zhàn)略，，給塔城地區(qū)帶來(lái)了前所未有的戰(zhàn)略機(jī)遇，同時(shí)也提出了更多的挑戰(zhàn)。如何抓住機(jī)遇、擴(kuò)大優(yōu)勢(shì)、加快塔城經(jīng)濟(jì)發(fā)展，已成為我們必須解決的現(xiàn)實(shí)問(wèn)題。隨著市場(chǎng)經(jīng)濟(jì)的發(fā)展，投資者投資的交換需求不僅僅局限于土地資源、優(yōu)惠政策、廉價(jià)勞動(dòng)力上，而且是擴(kuò)大到對(duì)其他經(jīng)濟(jì)資源上，招商引資活動(dòng)存在于經(jīng)濟(jì)區(qū)用其經(jīng)濟(jì)資源同投資者投資行為的結(jié)合或交換過(guò)程。投資環(huán)境的好壞，影響投資風(fēng)險(xiǎn)的大小和投資效益的高低，改善和優(yōu)化投資環(huán)境是做好招商引資工作的關(guān)鍵。 本文以“提出問(wèn)題——研究現(xiàn)狀評(píng)述——理論架構(gòu)——應(yīng)用研究——對(duì)策措施”為基本思路展開(kāi)的，首先對(duì)問(wèn)題的提出和研究意義進(jìn)行了分析，然后對(duì)政府招商引資以及地區(qū)營(yíng)銷的理論進(jìn)行了回顧，并在此基礎(chǔ)上闡述了研究思路、方法。 本文在對(duì)塔城市政府招商引資進(jìn)行認(rèn)識(shí)的基礎(chǔ)上，概括了塔城市政府招商引資所取得的成績(jī)以及招商引資發(fā)展過(guò)程的現(xiàn)狀，借鑒地區(qū)營(yíng)銷理論，分析了地區(qū)營(yíng)銷視角下的塔城市招商引資中出現(xiàn)的問(wèn)題，如城市形象定位模糊、營(yíng)銷觀念尚未形成、服務(wù)營(yíng)銷觀念不到位、缺乏完整的營(yíng)銷計(jì)劃、缺乏招商引資營(yíng)銷的組織和控制機(jī)制等。最后在指出塔城市招商引資存在問(wèn)題的基礎(chǔ)上，提出以地區(qū)營(yíng)銷優(yōu)化塔城市招商引資的對(duì)策，具體的措施有：樹(shù)立招商引資營(yíng)銷觀念，強(qiáng)化地區(qū)形象建設(shè)、加強(qiáng)招商引資營(yíng)銷環(huán)境建設(shè)、制定合理的地區(qū)營(yíng)銷計(jì)劃、強(qiáng)化招商引資服務(wù)營(yíng)銷、創(chuàng)新招商引資營(yíng)銷的組織和控制的體制等，通過(guò)這些有針對(duì)性的對(duì)策建議，來(lái)促進(jìn)塔城市招商引資的新發(fā)展，從而取得更大的成就。
[Abstract]:Since the beginning of reform and opening up, Tacheng has actively used the effective experience in the eastern coastal areas of China and internationally, brought into play the comparative advantages of the market, resources and labor forces, actively utilized foreign capital, and realized the regional economy. The mutual benefit and complementarity of domestic and international economy have promoted the improvement of Tacheng's overall economic strength and the healthy development of export-oriented economy. With China's entry into the World Trade Organization, the Party Central Committee and the State Council have also put forward the strategy for the large-scale development of the western region. It has brought unprecedented strategic opportunities to the Tacheng area, and at the same time put forward more challenges. How to seize the opportunities, expand the advantages and speed up the economic development of the Tacheng area has become a realistic problem that we must solve. With the development of the market economy, The demand for investors to invest in exchange is not limited to land resources, preferential policies, cheap labor, but also to other economic resources. The activities of attracting investment exist in the process of combining or exchanging the economic resources with the investment behavior of the investors, and the quality of the investment environment affects the size of the investment risk and the level of the investment benefit. To improve and optimize the investment environment is the key to attracting investment. In this paper, the author starts with the basic idea of "putting forward questions-comment on the current situation of research-theoretical framework-applied research-countermeasures". Firstly, the paper analyzes the significance of the problem and the significance of the research. Then it reviews the theory of government investment and regional marketing, and on this basis expounds the research ideas and methods. Based on the understanding of Tacheng Municipal Government's investment promotion, this paper summarizes the achievements made by Tacheng Municipal Government and the present situation of its development process, and draws lessons from the regional marketing theory. This paper analyzes the problems in attracting investment in Tacheng from the angle of regional marketing, such as the vague orientation of city image, the unformed marketing concept, the lack of service marketing concept, and the lack of complete marketing plan. Finally, on the basis of pointing out the existing problems of attracting investment in Tacheng, the paper puts forward the countermeasures to optimize the investment in Tacheng by regional marketing. The concrete measures include: establishing the marketing concept of attracting investment. Strengthening the construction of regional image, strengthening the construction of marketing environment for attracting investment, drawing up reasonable regional marketing plans, strengthening the service marketing of attracting investment, innovating the organization and control system of the marketing of attracting investment, etc. Through these countermeasures and suggestions, to promote the new development of investment in Tacheng, and thus obtain greater achievements.
【學(xué)位授予單位】：石河子大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F127

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本文編號(hào)：1570509