本文關(guān)鍵詞： 可持續(xù)消費(fèi) 可持續(xù)消費(fèi)行為 可持續(xù)消費(fèi)行為意向 實(shí)證研究　出處：《重慶工商大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：傳統(tǒng)的經(jīng)濟(jì)社會發(fā)展方式在生產(chǎn)方面，表現(xiàn)為“三高兩低”，即以高投入、高能耗、高污染和低水平、低效益的社會發(fā)展方式；在消費(fèi)方面，表現(xiàn)為消費(fèi)和收入同比例同方向增長的線性消費(fèi)模式，從而造成社會資源的極大浪費(fèi)和社會環(huán)境承載壓力增大。隨著傳統(tǒng)的社會發(fā)展方式帶給人類社會的一系列負(fù)面影響，人類開始思考適合人類社會良性發(fā)展的方式，提出了可持續(xù)發(fā)展的理念。在消費(fèi)領(lǐng)域，也開始涌現(xiàn)研究可持續(xù)消費(fèi)的熱潮�？沙掷m(xù)消費(fèi)是可持續(xù)發(fā)展在人類社會消費(fèi)領(lǐng)域的自我實(shí)現(xiàn)，它是一種綠色的、生態(tài)環(huán)保的、合理適度的消費(fèi)方式，是實(shí)現(xiàn)經(jīng)濟(jì)社會可持續(xù)發(fā)展和緩解資源環(huán)境壓力的重要途徑，也是當(dāng)代消費(fèi)轉(zhuǎn)型的大趨勢。 20世紀(jì)后期，國內(nèi)外對可持續(xù)消費(fèi)的關(guān)注以及對可持續(xù)消費(fèi)的相關(guān)研究也逐漸增多。2011年，基于生態(tài)文明的可持續(xù)消費(fèi)模式研究（G0312）被我國自然科學(xué)基金委員會列為“十二五”重點(diǎn)規(guī)劃項(xiàng)目。但是綜觀國內(nèi)外研究，發(fā)現(xiàn)國內(nèi)外學(xué)者研究的側(cè)重點(diǎn)多是從宏觀層面提出“改變傳統(tǒng)的消費(fèi)模式”以及政策框架，缺乏對可持續(xù)消費(fèi)的系統(tǒng)實(shí)證分析和研究，并根據(jù)實(shí)證研究結(jié)果提出針對性的政策和建議。目前，我國消費(fèi)者對可持續(xù)消費(fèi)的了解還不夠深入，可持續(xù)消費(fèi)在我國的開展并不廣泛。我國學(xué)術(shù)界對可持續(xù)消費(fèi)的研究還處于起步階段，也多是從宏觀上闡述可持續(xù)消費(fèi)的原則意義、評價(jià)指標(biāo)以及其影響因素等，，缺乏對于區(qū)域性的消費(fèi)模式引導(dǎo)研究。 本研究在總結(jié)和借鑒國內(nèi)外可持續(xù)消費(fèi)相關(guān)文獻(xiàn)的基礎(chǔ)上，首先對可持續(xù)消費(fèi)相關(guān)概念、原則進(jìn)行總體闡述；然后根據(jù)盧因行為模型和理性行為模型構(gòu)建可持續(xù)消費(fèi)行為的整體概念模型，為后面的實(shí)證研究奠定理論基礎(chǔ)；再接著分析和研究重慶市可持續(xù)消費(fèi)的總體現(xiàn)狀和存在問題，并結(jié)合具體情況設(shè)計(jì)出重慶市居民可持續(xù)消費(fèi)行為與意向調(diào)查問卷，在收集和整理問卷數(shù)據(jù)的基礎(chǔ)上借助實(shí)證研究方法，對所得數(shù)據(jù)進(jìn)行方差分析，分析不同的人口統(tǒng)計(jì)變量特征對可持續(xù)消費(fèi)行為和可持續(xù)消費(fèi)行為意向產(chǎn)生的影響、行為意向與行為實(shí)踐的相關(guān)性和不一致性，最后為引導(dǎo)重慶市民可持續(xù)消費(fèi)轉(zhuǎn)型提出對策建議。
[Abstract]:The traditional way of economic and social development is "three high and two low" in production, that is, with high input, high energy consumption, high pollution, low level and low benefit. In terms of consumption, it shows a linear consumption pattern of consumption and income increasing in the same proportion and in the same direction. As a result, great waste of social resources and increased pressure on the social environment. Along with the traditional way of social development to bring a series of negative impacts on human society. Human beings began to think about ways suitable for the healthy development of human society, and put forward the concept of sustainable development in the field of consumption. Sustainable consumption is the self-realization of sustainable development in the field of human society consumption, it is a green, ecological environmental protection, reasonable and appropriate consumption mode. It is an important way to realize the sustainable development of economy and society and relieve the pressure of resources and environment. In 20th century, the concern of sustainable consumption and related research on sustainable consumption increased gradually at home and abroad. 2011. The research on sustainable consumption pattern based on ecological civilization (G0312) is listed as the "12th Five-Year Plan" by the Natural Science Foundation Committee of China. It is found that scholars at home and abroad focus on "changing the traditional consumption pattern" and the policy framework from the macro level, and lack of systematic empirical analysis and research on sustainable consumption. And according to the empirical research results put forward targeted policies and recommendations. At present, our consumers' understanding of sustainable consumption is not deep enough. Sustainable consumption is not widely carried out in China. The research on sustainable consumption in academic circles is still in its infancy. The evaluation index and its influencing factors are lack of research on regional consumption pattern. On the basis of summing up and drawing lessons from the literature on sustainable consumption at home and abroad, this study firstly expounds the concept and principle of sustainable consumption. Then the whole conceptual model of sustainable consumption behavior is constructed according to Luin behavior model and rational behavior model, which lays a theoretical foundation for the later empirical research. Then analyze and study the overall situation and existing problems of sustainable consumption in Chongqing, and design the questionnaire of Chongqing residents' sustainable consumption behavior and intention combined with the specific situation. On the basis of collecting and collating the questionnaire data, with the help of empirical research method, the analysis of variance of the data is carried out. This paper analyzes the influence of different demographic variables on sustainable consumption behavior and sustainable consumption behavior intention, the correlation and inconsistency between behavior intention and behavior practice. Finally, to guide the transformation of sustainable consumption of Chongqing people put forward countermeasures and suggestions.
【學(xué)位授予單位】：重慶工商大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F126.1

【參考文獻(xiàn)】

相關(guān)期刊論文 前7條

1 唐平華,劉云;未來中國消費(fèi)模式的選擇:可持續(xù)消費(fèi)[J];北京商學(xué)院學(xué)報(bào);2000年02期

2 楊智;董學(xué)兵;;居民可持續(xù)消費(fèi)行為及意向?qū)嵶C研究——以長沙市為例[J];城市問題;2011年03期

3 俞海山;從消費(fèi)行為模型論消費(fèi)行為環(huán)�；膶Σ遊J];寧波大學(xué)學(xué)報(bào)(人文科學(xué)版);2003年02期

4 張軍蓮;龔志民;;節(jié)約型消費(fèi)行為及其制度構(gòu)建[J];求索;2007年06期

5 周梅華;可持續(xù)消費(fèi)測度中的熵權(quán)法及其實(shí)證研究[J];系統(tǒng)工程理論與實(shí)踐;2003年12期

6 劉倩;秦志海;;城市居民可持續(xù)消費(fèi)模式轉(zhuǎn)型引導(dǎo)——基于六個城市的實(shí)證分析[J];軟科學(xué);2011年12期

7 鄭文生;我國可持續(xù)消費(fèi)模式構(gòu)建探析[J];再生資源研究;2004年01期

本文編號：1490071