【摘要】：傳統(tǒng)的“股東至上”的企業(yè)觀致使企業(yè)只關(guān)注達(dá)到狹隘的、傳統(tǒng)的經(jīng)濟(jì)和財(cái)務(wù)指標(biāo),而產(chǎn)生了許多內(nèi)外部矛盾。如工人要求加工資,而股東卻要削減福利;客戶要求額外增加某些服務(wù),公司卻以成本增加為由拒絕提供;公司不顧本地居民反對,執(zhí)意要征用一塊價(jià)格更低的空地建廠等等。這些困難里面,有許許多多都是相互對立的,許多企業(yè)都是疲于應(yīng)對,艱難支撐,如果處理不好,輕則影響產(chǎn)品質(zhì)量,生產(chǎn)效率;大則影響員工士氣和隊(duì)伍穩(wěn)定,嚴(yán)重的甚至?xí)蛊髽I(yè)迅速倒閉�！肮蓶|至上”企業(yè)觀因在管理理論與實(shí)踐中固有的悖論而受到越來越多的質(zhì)疑。W公司就是這樣一個典型公司。其過于關(guān)注股東利益而忽略了其他利益相關(guān)者的利益,由此導(dǎo)致內(nèi)部沖突不斷,而且與外部供應(yīng)商這間的合作也磕磕碰碰。本文將以W公司為案例,對其利益相關(guān)者管理存在的問題進(jìn)行確認(rèn),然后利用相關(guān)理論和工具對這些問題進(jìn)行深入分析,在此其礎(chǔ)上為其利益相關(guān)者管理提出建議。本文的核心結(jié)構(gòu)如下:首先在案例描述部分說明了五金行業(yè)的挑戰(zhàn),W公司的機(jī)遇,尤其是W公司利益相關(guān)者管理存在的具體問題。然后,運(yùn)用利益相關(guān)者分析法對這些問題進(jìn)行分析研究,尋找企業(yè)利益相關(guān)者,分析其特點(diǎn),優(yōu)先度,依存關(guān)系,交換特征等,最后結(jié)合W公司未來的發(fā)展戰(zhàn)略和利益相關(guān)者管理模型,提出在不同的市場特征下可供選擇的合適的合作方式與治理機(jī)制。企業(yè)是其所有利益相關(guān)者實(shí)現(xiàn)其權(quán)益主張的載體,利益相關(guān)者之間不可避免地可能存在利益沖突,因此管理者需要協(xié)調(diào)各利益主體可能存在的利益沖突,引導(dǎo)他們有效地合作,以更好地達(dá)成企業(yè)目標(biāo),同時也實(shí)現(xiàn)他們的權(quán)益主張。這是利益相關(guān)者管理的根本任務(wù)。這類案例在企業(yè)競爭中十分常見,本文提供了一個通用的法則來幫助企業(yè)在不同的市場環(huán)境下如何管理好其不同合作關(guān)系的利益相關(guān)者,爭取達(dá)到共歑。
[Abstract]:The traditional view of "shareholder supremacy" leads enterprises to only pay attention to achieving narrow, traditional economic and financial indicators, and produces a lot of internal and external contradictions. For example, workers demand higher wages while shareholders cut benefits; customers ask for additional services, but companies refuse to provide them on the grounds of increased costs; companies insist on requisitioning a lower-priced open space to build a plant, despite the opposition of local residents. Among these difficulties, many are opposed to each other, many enterprises are tired to deal with, difficult support, if not handled well, light will affect product quality, production efficiency; On the other hand, it will affect the morale of employees and the stability of the team, and will even make the enterprise close down quickly. The view of "shareholder supremacy" has been questioned more and more because of the inherent paradox in management theory and practice. W Company is such a typical company. It pays too much attention to the interests of shareholders and ignores the interests of other stakeholders, which leads to continuous internal conflicts, and the cooperation with external suppliers is also bumping into each other. This paper will take W Company as an example to confirm the problems existing in its stakeholder management, and then use the relevant theories and tools to analyze these problems in depth, and on this basis, put forward some suggestions for its stakeholder management. The core structure of this paper is as follows: firstly, the challenges of hardware industry, the opportunities of W company, especially the specific problems of stakeholder management of W company are explained in the case description part. Then, the stakeholder analysis method is used to analyze and study these problems, to find the enterprise stakeholders, to analyze their characteristics, priority, dependency, exchange characteristics and so on. Finally, combined with the future development strategy and stakeholder management model of W company, the suitable cooperation methods and governance mechanisms are put forward under different market characteristics. The enterprise is the carrier of all its stakeholders to realize their rights and interests, and there may inevitably be conflicts of interest among the stakeholders. Therefore, managers need to coordinate the conflicts of interest that may exist among the various stakeholders and guide them to cooperate effectively. In order to better achieve the goals of the enterprise, but also to achieve their rights and interests. This is the fundamental task of stakeholder management. Such cases are very common in enterprise competition. This paper provides a general rule to help enterprises manage their different cooperative stakeholders in different market environments, and strive to achieve a common goal.
【學(xué)位授予單位】：廣東外語外貿(mào)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F426.8;F272.9

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