【摘要】：味覺作為一種最情緒化的感覺,極易受內(nèi)外部線索影響。通過歸納影響味覺感受的內(nèi)外部因素,利用跨感覺交互和期望證實理論對其形成機(jī)理進(jìn)行深入剖析,同時基于隱喻和具身理論探討味覺對人們高層次認(rèn)知的影響,最后提出味覺營銷未來研究方向。
[Abstract]:Taste as a most emotional feeling, easily affected by internal and external clues. Through summing up the internal and external factors that affect taste perception, using the theory of cross-sensory interaction and expectation confirmation to deeply analyze its formation mechanism, and at the same time discussing the influence of taste on people's high-level cognition based on metaphor and body theory. Finally, the future research direction of taste marketing is put forward.
【作者單位】： 四川師范大學(xué)商學(xué)院;
【基金】：國家自然科學(xué)基金面上項目“基于概念隱喻理論和交感思維理論的感官營銷研究”(71672120)
【分類號】：F274
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本文編號：2402222