【摘要】：已有研究表明消費者決策會受到預(yù)期后悔的影響,而傳統(tǒng)的兩階段降價管理文獻(xiàn)沒有考慮這一點。針對這種情況,建立基于預(yù)期后悔的消費者跨期選擇模型,進(jìn)而分析零售商應(yīng)該如何定價和控制庫存。研究結(jié)果表明,預(yù)期后悔的相對強(qiáng)度越小,最優(yōu)價格越高,最優(yōu)利潤越高;預(yù)期后悔的相對強(qiáng)度越大,庫存和折扣的控制越需嚴(yán)格;相比降價促銷零售商更應(yīng)爭取上游供應(yīng)商的回收政策。
[Abstract]:Previous studies have shown that consumer decisions are affected by expected regret, which is not taken into account in the traditional two-stage pricing management literature. In view of this situation, a model of consumers' intertemporal selection based on expected regret is established, and then how retailers price and control inventory is analyzed. The results show that the lower the relative intensity of expected regret, the higher the optimal price, the higher the optimal profit, the greater the relative intensity of expected regret, the more strict the control of inventory and discount. Retailers should strive for the recovery policy of upstream suppliers rather than sales promotion.
【作者單位】： 山西大學(xué)經(jīng)濟(jì)與管理學(xué)院;山西省人民政府發(fā)展研究中心;
【分類號】：F274
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本文編號：2399272