【摘要】：近年在我國(guó)經(jīng)濟(jì)形勢(shì)持續(xù)出現(xiàn)高增長(zhǎng)的環(huán)境下,各式各樣的經(jīng)濟(jì)體及經(jīng)濟(jì)形勢(shì)如雨后春筍層出不窮。保險(xiǎn)業(yè)也是我國(guó)改革開放以來一直持續(xù)高增長(zhǎng)的行業(yè)。中國(guó)平安人壽保險(xiǎn)股份有限公司也是國(guó)內(nèi)眾多增速較快的保險(xiǎn)公司之一。目前其保費(fèi)規(guī)模在國(guó)內(nèi)排名第二,保險(xiǎn)代理人數(shù)量近百萬人,其也是首家引入保險(xiǎn)代理人培訓(xùn)機(jī)制的企業(yè),并被業(yè)內(nèi)譽(yù)為培訓(xùn)界的“黃埔軍�！�。所以,為了完善保險(xiǎn)代理人培訓(xùn)體系,本文展開了分析,并進(jìn)行了詳細(xì)的闡述和說明。本文通過對(duì)目前保險(xiǎn)行業(yè)背景的概述,提出本文的研究意義和目的,對(duì)國(guó)內(nèi)外培訓(xùn)體系的分析及闡述。進(jìn)而對(duì)中國(guó)平安人壽黑龍江分公司的培訓(xùn)體系的組織結(jié)構(gòu)、人員組成進(jìn)行分析,從保險(xiǎn)代理人培訓(xùn)的課程體系、代理人導(dǎo)師的體系、代理人的訓(xùn)練運(yùn)作等幾個(gè)方面分析了平安人壽黑龍江分公司的培訓(xùn)現(xiàn)狀�？偨Y(jié)歸納出了中國(guó)平安人壽黑龍江分公司存在的問題:代理人職業(yè)精神方面的問題;代理人導(dǎo)師隊(duì)伍建設(shè)方面的問題;代理人培訓(xùn)模式方面的問題。并進(jìn)行了原因分析:一是環(huán)境因素;二是行業(yè)因素;三是保險(xiǎn)公司自身因素。因此確定了解決方案,重新構(gòu)建和完善平安人壽黑龍江分公司代理人培訓(xùn)體系:優(yōu)化課程體系,從四條生產(chǎn)線進(jìn)行課程優(yōu)化;建設(shè)講師隊(duì)伍及培訓(xùn)運(yùn)作體系的優(yōu)化。最后,設(shè)立了效果評(píng)估體制并建立保障措施。通過本研究可以發(fā)現(xiàn):代理人培訓(xùn)的優(yōu)化和改進(jìn),能促進(jìn)其快速配合公司的節(jié)奏進(jìn)行轉(zhuǎn)型,并且快速成長(zhǎng)。通過改善培訓(xùn)體系,提高代理人隊(duì)伍的素質(zhì)和技能,使其充分認(rèn)識(shí)到自己的價(jià)值,也有助于企業(yè)績(jī)效目標(biāo)的達(dá)成和快速的成長(zhǎng)。同樣也為業(yè)內(nèi)其他營(yíng)銷體系公司的員工培訓(xùn),提供了新的思路,也具備一定的參考和借鑒價(jià)值。
[Abstract]:In recent years, under the environment of sustained high growth of China's economic situation, all kinds of economy and economic situation have been springing up one after another. Insurance is also our country reform and opening up has been a sustained high growth industry. China Ping an Life Insurance Co., Ltd. is also a number of domestic rapid growth insurance companies. At present, its insurance premium scale ranks second in China, the number of insurance agents is nearly 1 million, and it is also the first enterprise to introduce the training mechanism of insurance agents, and it is praised as "Huangpu military Academy" in the field of training. Therefore, in order to improve the insurance agent training system, this article has carried on the analysis, and has carried on the detailed elaboration and the explanation. This paper summarizes the background of insurance industry, puts forward the significance and purpose of this paper, and analyzes and expounds the training system at home and abroad. Furthermore, the organizational structure and personnel composition of the training system of China Ping an Life Insurance Company in Heilongjiang Province are analyzed, including the course system of insurance agent training and the system of agent tutor. This paper analyzes the training status of Ping an Life Insurance Heilongjiang Branch in several aspects, such as agent training operation. The problems in Heilongjiang Branch of China Ping an Life Insurance Company are summarized: the problems in the professional spirit of agents, the problems in the construction of agent mentors, and the problems in the training mode of agents. The reasons are as follows: first, environmental factor; second, industry factor; third, insurance company's own factor. Therefore, the author determines the solution, reconstructs and consummates the agent training system of Ping an Life Insurance Heilongjiang Branch: optimize the course system, optimize the course from four production lines, construct the instructor team and optimize the training operation system. Finally, the effect evaluation system and safeguard measures are established. Through this study, we can find that the optimization and improvement of agent training can promote the rapid transformation of agent training in accordance with the company's rhythm, and grow rapidly. By improving the training system, improving the quality and skills of the agent team, making it fully aware of its own value, it is also conducive to the achievement of enterprise performance goals and rapid growth. It also provides a new train of thought for the staff training of other marketing companies in the industry, and also has certain reference and reference value.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F842.3;F272.92

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