一汽集團智能汽車發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-09-05 19:59
【摘要】：汽車作為一個工業(yè)產(chǎn)品已經(jīng)為人類服務近一百三十年,給經(jīng)濟、社會發(fā)展提供了不可替代的支撐作用,是名副其實的“改造世界的機器”,它在20世紀給世界裝上了輪子。如今,汽車產(chǎn)業(yè)已經(jīng)十分龐大,2016年全球汽車產(chǎn)銷量超過9000萬輛,汽車產(chǎn)業(yè)已經(jīng)成為經(jīng)濟和社會生活的重要支柱。然而,體量龐大的汽車產(chǎn)業(yè)和可觀的汽車保有量,也帶來了一定的負面影響,如環(huán)境污染、能源危機、交通安全、道路擁堵等,可以說汽車為我們帶來了便利的同時也造成了問題,汽車產(chǎn)業(yè)的發(fā)展既有剛性需求的促進,也有來自多方面的制約。汽車工業(yè)發(fā)展的一百多年歷程中,技術路線相對穩(wěn)定,基本遵循漸進性的發(fā)展規(guī)律,少有變革性的進步,而盡管如今技術已經(jīng)十分成熟,但面對汽車所帶來的問題,現(xiàn)有技術方案仍不能很好地解決,解決這些問題的根本出路在于尋找新的車輛動力方案和新的汽車使用方式。在此基礎上,新能源汽車和智能汽車成為當下發(fā)展的熱點,各廠商紛紛著手相關的技術與產(chǎn)業(yè)布局。國外主流汽車強企早已制定相關的戰(zhàn)略與產(chǎn)品投放計劃,并開始真正著手智能汽車的研究,部分企業(yè)已將初步的技術成果應用于上市產(chǎn)品�？梢哉f,無論在國家層面還是企業(yè)層面,我國汽車產(chǎn)業(yè)在技術水平和戰(zhàn)略眼光上均與國外有明顯差距,長期以來都以追隨者的姿態(tài)參與其中。智能汽車不僅是未來的重要發(fā)展趨勢,也蘊含著不可忽視的巨大市場,因此,國內(nèi)車企盡管起步較晚,但大多數(shù)也已開始智能汽車的研發(fā)。一汽集團作為中國汽車產(chǎn)業(yè)領軍者之一,擁有雄厚的技術、人才、資源等基礎,在智能汽車研發(fā)上相對領先于國內(nèi)其他車企。最近幾年,受制于競爭環(huán)境改變、國企體制僵化、戰(zhàn)略規(guī)劃不落地等因素,集團經(jīng)營狀況不佳,這必將在一定程度上影響智能汽車研究的推進。本文以企業(yè)戰(zhàn)略理論為基礎,主要采用了文獻分析法和案例實證分析法,通過大量企業(yè)戰(zhàn)略及汽車智能化相關文獻的閱讀、對一汽集團內(nèi)部有關單位的調(diào)研,在掌握相關信息和數(shù)據(jù)資料的基礎上,對一汽集團智能汽車發(fā)展現(xiàn)狀進行了分析和研究,結合公司現(xiàn)實條件,指出智能汽車發(fā)展戰(zhàn)略制定及過程中存在的問題,深入分析問題形成的原因,為未來發(fā)展戰(zhàn)略的制定提供支撐和借鑒。通過SWOT分析法對一汽智能汽車發(fā)展的內(nèi)、外部環(huán)境進行了分析,與競爭對手進行對標,在此基礎上確立了適合一汽智能汽車發(fā)展的戰(zhàn)略,并結合一汽的實際情況提出了相應保障措施。
[Abstract]:As an industrial product, automobile has served for nearly 130 years. It has provided irreplaceable support for the development of economy and society. It is a "machine to transform the world" in the 20th century. It installed wheels on the world in the 20th century. Today, the auto industry is already huge, with more than 90 million cars produced and sold worldwide in 2016, and the auto industry has become an important pillar of economic and social life. However, the huge volume of the automobile industry and the considerable amount of vehicle ownership have also brought some negative effects, such as environmental pollution, energy crisis, traffic safety, road congestion, etc. It can be said that the automobile has brought us convenience but also caused problems. The development of automobile industry has not only the promotion of rigid demand, but also the restriction from many aspects. In the more than 100 years of development of the automobile industry, the technical route is relatively stable, following the law of gradual development, and there is little revolutionary progress. But although the technology is now very mature, it faces the problems brought about by the automobile. The existing technical scheme can not solve these problems well. The basic way to solve these problems lies in finding new vehicle power scheme and new vehicle usage mode. On this basis, new energy vehicles and intelligent vehicles have become the focus of the current development, manufacturers have begun to related technology and industrial layout. The foreign mainstream automobile strong enterprises have already formulated the related strategy and the product launch plan, and began to really start the intelligent automobile research, some enterprises already applied the preliminary technical achievement to the listed product. It can be said that at the national level and the enterprise level, China's automobile industry has a clear gap with foreign countries in terms of technical level and strategic vision, and has long participated in it as a follower. Smart car is not only an important development trend in the future, but also contains a huge market that can not be ignored. Therefore, although domestic auto enterprises started relatively late, most of them have started the research and development of intelligent vehicle. FAW Group, one of the leading automotive industry leaders in China, has a solid base of technology, talent and resources, and is relatively ahead of other domestic auto companies in the research and development of smart cars. In recent years, restricted by the change of the competitive environment, the state-owned enterprise system is rigid, the strategic plan does not fall to the ground and so on, the group management condition is not good, this certainly will influence the intelligent automobile research to some extent the advancement. Based on the enterprise strategy theory, this paper mainly adopts the literature analysis method and the case empirical analysis method, through a large number of enterprise strategy and automobile intelligence related literature reading, to the FAW group internal related units investigation. On the basis of mastering the relevant information and data, this paper analyzes and studies the present situation of the development of the intelligent automobile in FAW Group, and points out the problems existing in the formulation of the development strategy and the process of the intelligent automobile development strategy, combined with the actual conditions of the company. Analyze the causes of the problem in depth, and provide support and reference for the formulation of future development strategy. The internal and external environment of the development of FAW intelligent vehicle is analyzed by SWOT analysis, and the strategy suitable for the development of FAW intelligent vehicle is established on the basis of analyzing the internal and external environment of the development of FAW intelligent vehicle. Combined with the actual situation of FAW, the corresponding safeguard measures are put forward.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.471;F272
本文編號：2225316
[Abstract]:As an industrial product, automobile has served for nearly 130 years. It has provided irreplaceable support for the development of economy and society. It is a "machine to transform the world" in the 20th century. It installed wheels on the world in the 20th century. Today, the auto industry is already huge, with more than 90 million cars produced and sold worldwide in 2016, and the auto industry has become an important pillar of economic and social life. However, the huge volume of the automobile industry and the considerable amount of vehicle ownership have also brought some negative effects, such as environmental pollution, energy crisis, traffic safety, road congestion, etc. It can be said that the automobile has brought us convenience but also caused problems. The development of automobile industry has not only the promotion of rigid demand, but also the restriction from many aspects. In the more than 100 years of development of the automobile industry, the technical route is relatively stable, following the law of gradual development, and there is little revolutionary progress. But although the technology is now very mature, it faces the problems brought about by the automobile. The existing technical scheme can not solve these problems well. The basic way to solve these problems lies in finding new vehicle power scheme and new vehicle usage mode. On this basis, new energy vehicles and intelligent vehicles have become the focus of the current development, manufacturers have begun to related technology and industrial layout. The foreign mainstream automobile strong enterprises have already formulated the related strategy and the product launch plan, and began to really start the intelligent automobile research, some enterprises already applied the preliminary technical achievement to the listed product. It can be said that at the national level and the enterprise level, China's automobile industry has a clear gap with foreign countries in terms of technical level and strategic vision, and has long participated in it as a follower. Smart car is not only an important development trend in the future, but also contains a huge market that can not be ignored. Therefore, although domestic auto enterprises started relatively late, most of them have started the research and development of intelligent vehicle. FAW Group, one of the leading automotive industry leaders in China, has a solid base of technology, talent and resources, and is relatively ahead of other domestic auto companies in the research and development of smart cars. In recent years, restricted by the change of the competitive environment, the state-owned enterprise system is rigid, the strategic plan does not fall to the ground and so on, the group management condition is not good, this certainly will influence the intelligent automobile research to some extent the advancement. Based on the enterprise strategy theory, this paper mainly adopts the literature analysis method and the case empirical analysis method, through a large number of enterprise strategy and automobile intelligence related literature reading, to the FAW group internal related units investigation. On the basis of mastering the relevant information and data, this paper analyzes and studies the present situation of the development of the intelligent automobile in FAW Group, and points out the problems existing in the formulation of the development strategy and the process of the intelligent automobile development strategy, combined with the actual conditions of the company. Analyze the causes of the problem in depth, and provide support and reference for the formulation of future development strategy. The internal and external environment of the development of FAW intelligent vehicle is analyzed by SWOT analysis, and the strategy suitable for the development of FAW intelligent vehicle is established on the basis of analyzing the internal and external environment of the development of FAW intelligent vehicle. Combined with the actual situation of FAW, the corresponding safeguard measures are put forward.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.471;F272
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