【摘要】：本文基于解釋水平理論的觀點探討了決策框架與心理距離對個體間合作行為的影響。通過采取2(給予型框架、索取型框架)×2(心理距離近、遠(yuǎn))的實驗設(shè)計以及方差分析的實證方法,探討了決策框架、心理距離對合作行為的作用機制,并進(jìn)一步分析了心理距離對框架效應(yīng)的影響。研究結(jié)果表明決策框架與心理距離均會影響個體間合作行為:給予型框架比索取型框架更有利于合作的產(chǎn)生;且個體在心理距離越近時的合作意愿更高。此外,實驗結(jié)果還表明心理距離會對框架效應(yīng)產(chǎn)生影響,心理距離越遠(yuǎn),框架效應(yīng)越顯著。
[Abstract]:Based on the theory of interpretation level, this paper discusses the influence of decision framework and psychological distance on cooperative behavior among individuals. By adopting the experimental design of 2 (giving frame, claim frame) 脳 2 (psychological distance, distance) and the empirical method of variance analysis, this paper discusses the mechanism of decision frame and psychological distance on cooperative behavior. The influence of psychological distance on frame effect is further analyzed. The results show that both the decision framework and the psychological distance affect the cooperative behavior among individuals: the giving framework is more favorable to the generation of cooperation than the claim framework, and the individuals have a higher willingness to cooperate when the mental distance is closer. In addition, the experimental results also show that psychological distance has an effect on the frame effect, and the further the psychological distance is, the more significant the frame effect is.
【作者單位】： 武漢大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【基金】：國家自然科學(xué)基金項目(71371147) 湖北省教育廳哲學(xué)社會科學(xué)研究重大項目(16zd002)
【分類號】：B848;F272.92

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