【摘要】：[目的/意義]企業(yè)競(jìng)爭(zhēng)態(tài)勢(shì)分析是競(jìng)爭(zhēng)情報(bào)研究與企業(yè)戰(zhàn)略發(fā)展共同關(guān)注的問題。然而,現(xiàn)有研究以技術(shù)競(jìng)爭(zhēng)為主導(dǎo)視角,以技術(shù)共性特征為研究?jī)?nèi)容,未能充分揭示企業(yè)競(jìng)爭(zhēng)態(tài)勢(shì)的全貌。[方法/過程]基于自我定位、公眾認(rèn)知二維視角,整合專利數(shù)據(jù)分析、URL共現(xiàn)分析方法,提出企業(yè)競(jìng)爭(zhēng)態(tài)勢(shì)分析框架。[結(jié)果/結(jié)論]基于德溫特創(chuàng)新索引(DII)采集的4G專利及互聯(lián)網(wǎng)采集的4G企業(yè)URL數(shù)據(jù),分別從自我定位、公眾認(rèn)知兩個(gè)維度描繪產(chǎn)業(yè)研發(fā)領(lǐng)先企業(yè)間的競(jìng)爭(zhēng)態(tài)勢(shì);并以華為為例,基于二維框架綜合分析其競(jìng)爭(zhēng)態(tài)勢(shì)。
[Abstract]:Objective / significance: enterprise competitive situation analysis is a common concern of competitive intelligence research and enterprise strategic development. However, the current research takes the technology competition as the leading angle of view, takes the technology commonness characteristic as the research content, does not fully reveal the enterprise competition situation complete picture. [method / process] based on self-positioning, public cognition two-dimensional perspective, integrating patent data analysis and URL co-occurrence analysis method, a framework of enterprise competitive situation analysis is proposed. [results / conclusion] based on the 4G patents collected by the Derwent Innovation Index (DII) and the 4G enterprise URLs collected by the Internet, the competitive situation among the industry's leading R & D companies is depicted from two dimensions of self-positioning and public awareness, and Huawei is taken as an example. The competitive situation is analyzed synthetically based on two-dimensional frame.
【作者單位】： 常熟理工學(xué)院經(jīng)濟(jì)與管理學(xué)院;
【基金】：江蘇省高校哲學(xué)社會(huì)科學(xué)重點(diǎn)項(xiàng)目“戰(zhàn)略性新興產(chǎn)業(yè)政策效應(yīng)跟蹤評(píng)估體系研究”(編號(hào):2017ZDIXM003)研究成果之一
【分類號(hào)】：F271

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