本文選題：形象識(shí)別 + 企業(yè)品牌形象　； 參考：《新聞與寫(xiě)作》2017年12期

【摘要】：正現(xiàn)代企業(yè)將企業(yè)產(chǎn)品形象識(shí)別作為企業(yè)品牌形象傳播的重要手段,其能夠引導(dǎo)消費(fèi)者的消費(fèi)潮流,進(jìn)一步深化企業(yè)品牌傳播,推動(dòng)企業(yè)產(chǎn)品銷(xiāo)量的增加。《品牌形象識(shí)別與傳播》一書(shū)就是針對(duì)企業(yè)品牌形象識(shí)別與傳播進(jìn)行研究的著作,《品牌形象識(shí)別與傳播》有十個(gè)章節(jié),內(nèi)容包括品牌形象傳播的歷史沿革,品牌形象傳播理論,品牌形象調(diào)查與分析,品牌理念識(shí)別與傳播,品牌行為識(shí)別與傳播,品牌形象基本識(shí)別要素,品牌形象識(shí)別應(yīng)用規(guī)范,品牌形象識(shí)別傳播管理,品牌形象
[Abstract]:Modern enterprises regard the identification of enterprise product image as an important means of corporate brand image communication, which can guide consumers' consumption trend and further deepen enterprise brand communication. The book "Brand Image Identification and Communication" is a book devoted to the study of corporate brand image recognition and dissemination. There are ten chapters in "Brand Image Identification and Communication". The contents include the history of brand image communication, the theory of brand image communication, the investigation and analysis of brand image, the recognition and dissemination of brand idea, the recognition and dissemination of brand behavior, the basic identification elements of brand image, the application standard of brand image identification. Brand image identification, communication management, brand image
【作者單位】： 江西財(cái)經(jīng)職業(yè)學(xué)院;
【分類(lèi)號(hào)】：F273.2;G206

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1 王曉予;新聞媒體在企業(yè)形象識(shí)別中的作用[J];新聞愛(ài)好者;2004年12期

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本文編號(hào)：2068366