本文選題：拉美 + 企業(yè)�。� 參考：《外交學(xué)院》2017年碩士論文

【摘要】：自2010年以來,中國企業(yè)對拉美地區(qū)的直接投資大幅增加,巴西、秘魯、阿根廷等國進(jìn)入中國海外主要投資國之列。據(jù)中國國家統(tǒng)計(jì)局公布的數(shù)據(jù),2014年我國對拉丁美洲直接投資105.4739億美元,占中國海外投資凈額的8.6%�？梢哉f,拉美已經(jīng)成為中國實(shí)施“走出去”戰(zhàn)略的重要地區(qū)。然而,許多中資企業(yè)在拉美的投資效果卻不甚理想。不少中國企業(yè)落戶拉美之后水土不服,面臨嚴(yán)峻挑戰(zhàn),比如中國首都鋼鐵集團(tuán)在秘魯投資遇到的最大問題就是罷工。華為公司是眾多在拉美投資的中國企業(yè)中的翹楚。經(jīng)過近20年深耕拉美市場,華為品牌知名度在拉丁美洲已達(dá)到65%。其成功的經(jīng)驗(yàn),如以客戶為中心、本土化運(yùn)營、保持核心技術(shù)優(yōu)勢、遵守法律、貼近政府等運(yùn)營模式和理念值得很多在拉美投資的中資企業(yè)學(xué)習(xí)和借鑒。此外,通過對墨西哥《經(jīng)濟(jì)學(xué)家報(bào)》、秘魯《商報(bào)》等多家拉美主流報(bào)刊的分析和研究,可以看出大多數(shù)拉美國家對中國企業(yè)投資拉美持積極肯定的態(tài)度。由于拉美和中國在政治背景和法制規(guī)則上存在很大差異,對于想要走進(jìn)拉美的中國企業(yè)來講,不僅要了解拉美當(dāng)?shù)氐恼Z言文化和商業(yè)習(xí)慣,還要注重與拉美國家的互利共贏,進(jìn)一步推動(dòng)投資結(jié)構(gòu)的多元化并在環(huán)境保護(hù)等領(lǐng)域承擔(dān)更多的社會(huì)責(zé)任。從我國自身來講,要大力加強(qiáng)政府、企業(yè)、學(xué)術(shù)之間的多種資源的進(jìn)一步整合,要努力發(fā)揮政府和智庫的優(yōu)勢,從而為中國企業(yè)“走出去”提供強(qiáng)有力的智力和政策支持。唯有如此,中國企業(yè)才能在拉美贏得長足發(fā)展。
[Abstract]:Direct investment by Chinese companies in Latin America has increased sharply since 2010, with Brazil, Peru and Argentina among the leading overseas investors. China's direct investment in Latin America was $10.54739 billion in 2014, accounting for 8.6 percent of China's net overseas investment, according to data released by China's National Bureau of Statistics. It can be said that Latin America has become an important region for China to implement the "going out" strategy. However, many Chinese investment in Latin America is not very good results. Many Chinese companies have faced tough challenges since they settled in Latin America, such as the strike, the biggest problem for Chinese steel groups investing in Peru. Huawei is one of many Chinese companies investing in Latin America. After nearly 20 years of deep cultivation of the Latin American market, Huawei brand awareness in Latin America has reached 65. Its successful experience, such as customer-centered, local operation, maintaining the core technological advantages, abiding by the law, and close to the government, is worthy of many Chinese enterprises investing in Latin America to learn and learn from. In addition, through the analysis and study of many major Latin American newspapers such as the Mexican Economist and the Peruvian newspaper, we can see that most Latin American countries have a positive attitude towards Chinese enterprises investing in Latin America. Because Latin America and China have very different political backgrounds and legal rules, for Chinese enterprises who want to enter Latin America, they should not only understand the local language, culture and business habits of Latin America, but also pay attention to mutual benefit and win-win situation with Latin American countries. Further promote diversification of investment structure and assume more social responsibility in areas such as environmental protection. As far as our country is concerned, it is necessary to strengthen the further integration of various resources among the government, enterprises and academics, to exert the advantages of the government and think tank, and to provide strong intellectual and policy support for Chinese enterprises to "go out". Only in this way can Chinese companies gain considerable growth in Latin America.
【學(xué)位授予單位】：外交學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F279.2;F125

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