本文選題：知識轉(zhuǎn)移 + 轉(zhuǎn)移意愿�。� 參考：《企業(yè)經(jīng)濟(jì)》2017年09期

【摘要】：顧客知識資源已成為提高企業(yè)創(chuàng)新能力的重要來源。為打開企業(yè)通過顧客知識轉(zhuǎn)移促進(jìn)企業(yè)創(chuàng)新績效這一過程黑箱,通過對小米公司的案例研究發(fā)現(xiàn):轉(zhuǎn)移意愿是促使顧客知識轉(zhuǎn)移的重要前提;顧客知識轉(zhuǎn)移經(jīng)歷了一個(gè)動態(tài)演進(jìn)過程,在探索階段顧客通過平臺通道直接與企業(yè)進(jìn)行知識交流與共享以形成知識轉(zhuǎn)移,而在發(fā)展和成熟階段則是通過構(gòu)建知識網(wǎng)絡(luò)并從中吸收知識,進(jìn)而再通過平臺通道進(jìn)行知識轉(zhuǎn)移;組織治理機(jī)制相應(yīng)經(jīng)歷了從僅有的信任、保障機(jī)制到文化機(jī)制構(gòu)建和完善的演化。最后,本文為助力傳統(tǒng)企業(yè)轉(zhuǎn)型升級提出打通轉(zhuǎn)移通道、開發(fā)顧客知識,拓寬轉(zhuǎn)移通道、注重內(nèi)容戰(zhàn)略,構(gòu)建文化紐帶、驅(qū)動知識轉(zhuǎn)移等管理啟示。
[Abstract]:Customer knowledge resource has become an important source to improve the innovation ability of enterprises. In order to open up the black box of enterprise innovation performance through customer knowledge transfer, the case study of Xiaomi Company shows that: transfer intention is an important prerequisite to promote customer knowledge transfer; Customer knowledge transfer has undergone a dynamic evolution process. In the exploration stage, customers directly communicate and share knowledge with enterprises through the platform channel to form knowledge transfer. In the stage of development and maturity, knowledge transfer is carried out through constructing knowledge network and absorbing knowledge from it, and then knowledge transfer through platform channel. The mechanism of organization governance has experienced only trust. The evolution from safeguard mechanism to cultural mechanism. Finally, this paper puts forward some management revelations, such as opening up transfer channels, developing customer knowledge, widening transfer channels, paying attention to content strategy, constructing cultural ties and driving knowledge transfer for helping traditional enterprises to transform and upgrade.
【作者單位】： 南京工業(yè)大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【基金】：國家社會科學(xué)基金項(xiàng)目“國家創(chuàng)新視角下的‘中國式企業(yè)創(chuàng)新’現(xiàn)象、特征及其牽引機(jī)制研究”(項(xiàng)目編號:14BGL068)
【分類號】：F273.1;F426.63
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本文編號：1902112