本文選題：網(wǎng)絡(luò)導(dǎo)向 + 新創(chuàng)企業(yè)績效�。� 參考：《北京郵電大學(xué)》2017年博士論文

【摘要】：在“大眾創(chuàng)業(yè),萬眾創(chuàng)新”的熱潮下,中國新創(chuàng)企業(yè)數(shù)量猛增,如何保持盈利性與成長性成為當(dāng)前企業(yè)界與學(xué)術(shù)界的熱點問題。對整個產(chǎn)業(yè)生態(tài)系統(tǒng)來說,新創(chuàng)企業(yè)的創(chuàng)新和合作等行為有著不可替代的作用。通過建立和維系社會網(wǎng)絡(luò),新創(chuàng)企業(yè)可對信息和資源進行有效整合,進而提升企業(yè)績效,擴大競爭優(yōu)勢。由心理學(xué)與社會學(xué)引入的網(wǎng)絡(luò)導(dǎo)向概念是指利用網(wǎng)絡(luò)解決創(chuàng)業(yè)實踐問題的傾向或態(tài)度,已逐漸成為企業(yè)戰(zhàn)略研究的重點�；诰W(wǎng)絡(luò)資源觀和社會網(wǎng)絡(luò)理論,其對企業(yè)績效和競爭優(yōu)勢的提升作用已得到諸多實證研究的支持,但對其中介環(huán)節(jié)以及外部環(huán)境的研究仍顯不足。同時,隨著信息技術(shù)的高速發(fā)展,市場競爭日益激烈,顧客需求不斷變化,企業(yè)愈發(fā)意識到與顧客共同創(chuàng)造價值的重要性。市場合作多于競爭促使服務(wù)主導(dǎo)邏輯取代了商品主導(dǎo)邏輯,然而價值共創(chuàng)作為服務(wù)主導(dǎo)邏輯的重要概念,與創(chuàng)業(yè)領(lǐng)域結(jié)合的研究較少,新創(chuàng)企業(yè)由于其自身劣勢,更應(yīng)重視通過與所在網(wǎng)絡(luò)中成員進行資源整合與服務(wù)交換,以實現(xiàn)價值共創(chuàng),進而提升新創(chuàng)企業(yè)的盈利性與成長性。鑒于此,本文將價值共創(chuàng)作為中介變量引入網(wǎng)絡(luò)導(dǎo)向與新創(chuàng)企業(yè)績效的關(guān)系研究中,探究價值共創(chuàng)行為在企業(yè)戰(zhàn)略與企業(yè)績效中間如何發(fā)揮作用,具體充當(dāng)何種角色。此外,制度結(jié)構(gòu)和產(chǎn)業(yè)政策對中國企業(yè)特別是新創(chuàng)企業(yè)影響深遠(yuǎn)。制度對價值共創(chuàng)活動起到約束和協(xié)調(diào)作用,而正式制度環(huán)境與非正式制度環(huán)境如何影響網(wǎng)絡(luò)導(dǎo)向與價值共創(chuàng)的關(guān)系,不僅是管理領(lǐng)域值得深入探究的學(xué)術(shù)問題,也是中國企業(yè)需結(jié)合國情與消費者行為特點所關(guān)注的重點,為本文提供了研究契機。因此,本文在相關(guān)理論文獻綜述的基礎(chǔ)上,構(gòu)建了網(wǎng)絡(luò)導(dǎo)向?qū)π聞?chuàng)企業(yè)績效作用機制研究模型與假設(shè),通過定性與定量研究的結(jié)合,以高科技新創(chuàng)企業(yè)為研究對象,應(yīng)用SPSS和AMOS數(shù)理統(tǒng)計工具進行實證分析與假設(shè)檢驗,結(jié)論如下:首先,網(wǎng)絡(luò)導(dǎo)向、價值共創(chuàng)均對新創(chuàng)企業(yè)績效有著顯著正向的直接影響�；趪馕墨I與深度訪談的三步編碼結(jié)果得出了適應(yīng)我國具體情境的新創(chuàng)企業(yè)網(wǎng)絡(luò)導(dǎo)向研究維度與測量題項;之后,通過對正式調(diào)研問卷的數(shù)據(jù)分析發(fā)現(xiàn),網(wǎng)絡(luò)導(dǎo)向三維度網(wǎng)絡(luò)合作性、網(wǎng)絡(luò)關(guān)注度和網(wǎng)絡(luò)開放性均對新創(chuàng)企業(yè)績效有顯著影響,且新創(chuàng)企業(yè)價值共創(chuàng)活動的兩維度互動和信息共享均正向帶動企業(yè)績效的提升。其次,價值共創(chuàng)在網(wǎng)絡(luò)導(dǎo)向與新創(chuàng)企業(yè)績效關(guān)系中起到部分中介作用。實證結(jié)果表明,價值共創(chuàng)兩維度互動和信息共享在網(wǎng)絡(luò)導(dǎo)向三維度分別與新創(chuàng)企業(yè)績效的關(guān)系中均起到部分中介作用。至此,本文從新創(chuàng)企業(yè)“戰(zhàn)略——行為——績效”角度提出的理論研究框架即“網(wǎng)絡(luò)導(dǎo)向——價值共創(chuàng)——新創(chuàng)企業(yè)績效”通過了實證檢驗證明其科學(xué)有效,可為新創(chuàng)企業(yè)在實踐活動中提供指導(dǎo),即將網(wǎng)絡(luò)導(dǎo)向作為新創(chuàng)企業(yè)的戰(zhàn)略導(dǎo)向選擇,將價值共創(chuàng)作為新創(chuàng)企業(yè)內(nèi)外部的行為實踐,促進新創(chuàng)企業(yè)盈利性與成長性的提高。最后,正式制度環(huán)境和非正式制度環(huán)境在網(wǎng)絡(luò)導(dǎo)向與價值共創(chuàng)關(guān)系中起到調(diào)節(jié)作用。正式制度環(huán)境在網(wǎng)絡(luò)導(dǎo)向的網(wǎng)絡(luò)合作性維度、網(wǎng)絡(luò)關(guān)注度維度與價值共創(chuàng)的關(guān)系中起到了正向調(diào)節(jié)作用,但對網(wǎng)絡(luò)開放性維度與價值共創(chuàng)關(guān)系的調(diào)節(jié)作用不顯著。非正式制度環(huán)境僅在網(wǎng)絡(luò)導(dǎo)向的網(wǎng)絡(luò)關(guān)注度維度與價值共創(chuàng)的關(guān)系中起到了正向調(diào)節(jié)作用,對網(wǎng)絡(luò)合作性與價值共創(chuàng)、網(wǎng)絡(luò)開放性與價值共創(chuàng)的關(guān)系調(diào)節(jié)作用不顯著。本文創(chuàng)新點主要表現(xiàn)在以下三個方面:第一,從新創(chuàng)企業(yè)“戰(zhàn)略——行為——績效”的角度提出了理論分析框架即“網(wǎng)絡(luò)導(dǎo)向——價值共創(chuàng)——新創(chuàng)企業(yè)績效”,構(gòu)建了網(wǎng)絡(luò)導(dǎo)向?qū)π聞?chuàng)企業(yè)績效作用機制的研究模型。在對網(wǎng)絡(luò)導(dǎo)向、社會網(wǎng)絡(luò)、服務(wù)主導(dǎo)邏輯、價值共創(chuàng)、制度等關(guān)鍵概念進行理論文獻綜述的基礎(chǔ)上,進一步分析總結(jié)國內(nèi)外相關(guān)研究不足,結(jié)合我國轉(zhuǎn)型經(jīng)濟背景下的新創(chuàng)企業(yè)特點,深入研究了網(wǎng)絡(luò)導(dǎo)向?qū)π聞?chuàng)企業(yè)績效的具體作用機制,即:以網(wǎng)絡(luò)導(dǎo)向作為新創(chuàng)企業(yè)的戰(zhàn)略導(dǎo)向選擇,以價值共創(chuàng)作為新創(chuàng)企業(yè)內(nèi)外部的行為實踐,以新創(chuàng)企業(yè)績效作為最終的結(jié)果評估,并引入了來源于社會學(xué)、經(jīng)濟學(xué)與政治學(xué)中的制度環(huán)境概念作為調(diào)節(jié),構(gòu)建了本文網(wǎng)絡(luò)導(dǎo)向?qū)π聞?chuàng)企業(yè)績效作用機制的研究模型,豐富了網(wǎng)絡(luò)導(dǎo)向在創(chuàng)業(yè)領(lǐng)域中的研究,厘清了網(wǎng)絡(luò)導(dǎo)向、價值共創(chuàng)、新創(chuàng)企業(yè)績效之間的作用路徑,以及正式制度環(huán)境與非正式制度環(huán)境在其中的協(xié)調(diào)與約束。為我國新創(chuàng)企業(yè)在實踐中的外部市場營銷與內(nèi)部經(jīng)營管理提供了理論支撐。第二,通過實證調(diào)研數(shù)據(jù)分析結(jié)果,明確了網(wǎng)絡(luò)導(dǎo)向直接正向影響新創(chuàng)企業(yè)績效,以及價值共創(chuàng)在其中起到部分中介作用。由于網(wǎng)絡(luò)導(dǎo)向在創(chuàng)業(yè)研究中進展緩慢,相關(guān)實證研究較為缺乏,因此,在相關(guān)理論文獻綜述基礎(chǔ)上,本文基于國外文獻與深度訪談的三步編碼結(jié)果得出了適應(yīng)我國具體情境的新創(chuàng)企業(yè)網(wǎng)絡(luò)導(dǎo)向研究維度與測量題項,并通過實證進行了檢驗,以便更有效地探索新創(chuàng)企業(yè)網(wǎng)絡(luò)導(dǎo)向的研究輪廓,豐富了新創(chuàng)企業(yè)現(xiàn)有研究成果。通過實證分析可知,網(wǎng)絡(luò)導(dǎo)向三維度網(wǎng)絡(luò)合作性、網(wǎng)絡(luò)關(guān)注度、網(wǎng)絡(luò)開放性均對新創(chuàng)企業(yè)績效有顯著影響,且新創(chuàng)企業(yè)價值共創(chuàng)活動的兩個維度互動和信息共享也對新創(chuàng)企業(yè)有顯著影響,進而對價值共創(chuàng)的中介作用進行檢驗,結(jié)果表明價值共創(chuàng)互動維度在網(wǎng)絡(luò)導(dǎo)向三維度網(wǎng)絡(luò)合作性、網(wǎng)絡(luò)關(guān)注度、網(wǎng)絡(luò)開放性分別與新創(chuàng)企業(yè)績效關(guān)系中均起到部分中介作用,價值共創(chuàng)信息共享維度也在網(wǎng)絡(luò)導(dǎo)向三維度網(wǎng)絡(luò)合作性、網(wǎng)絡(luò)關(guān)注度、網(wǎng)絡(luò)開放性分別與新創(chuàng)企業(yè)績效關(guān)系中均起到部分中介作用。第三,揭示了新創(chuàng)企業(yè)所處正式制度環(huán)境與非正式制度環(huán)境的重要意義,實證結(jié)果表明,正式制度環(huán)境與非正式制度環(huán)境在網(wǎng)絡(luò)導(dǎo)向影響價值共創(chuàng)的關(guān)系中起到調(diào)節(jié)作用。正式制度環(huán)境正向調(diào)節(jié)網(wǎng)絡(luò)合作性與價值共創(chuàng)、網(wǎng)絡(luò)關(guān)注度與價值共創(chuàng)的關(guān)系,但對網(wǎng)絡(luò)開放性與價值共創(chuàng)關(guān)系調(diào)節(jié)作用不顯著;非正式制度環(huán)境僅正向調(diào)節(jié)網(wǎng)絡(luò)關(guān)注度與價值共創(chuàng)的關(guān)系,對網(wǎng)絡(luò)合作性與價值共創(chuàng)、網(wǎng)絡(luò)開放性與價值共創(chuàng)關(guān)系調(diào)節(jié)作用不顯著。本研究將制度從經(jīng)濟、政治等領(lǐng)域引入到管理學(xué)中,是與創(chuàng)業(yè)領(lǐng)域研究的深度融合,補充了服務(wù)主導(dǎo)邏輯以及市場營銷學(xué)中制度環(huán)境相關(guān)的內(nèi)容,提供了新的研究切入點。制度結(jié)構(gòu)和產(chǎn)業(yè)政策對我國企業(yè)影響相較其他國家來說更為深遠(yuǎn),特別是對于新創(chuàng)企業(yè)來說,更應(yīng)結(jié)合國情對企業(yè)所處正式制度環(huán)境與非正式制度環(huán)境密切關(guān)注,因此結(jié)論具有現(xiàn)實意義。
[Abstract]:In the public business, the innovation of the boom, the number of China startups soared, how to maintain profitability and growth has become a hot issue in the current enterprise and academia. The whole industry ecosystem, plays an irreplaceable role in new ventures, innovation and cooperation behavior. By establishing and maintaining social network that new ventures can make effective integration of information and resources, and enhance corporate performance, expand the competitive advantage. The network oriented concept from psychology and sociology introduction refers to the use of network to solve the problem of the entrepreneurial practice orientation or attitude, has gradually become the focus of enterprise strategic research. Cyber source view and based on social network theory and its promotion the role of corporate performance and competitive advantage have been many empirical research support, but the research on dielectric link as well as the external environment is still insufficient. At the same time, with the The rapid development of information technology, the increasingly fierce market competition, customer demand changing, enterprises increasingly aware of the importance of creating value with customers. The market competition more than cooperation service dominant logic replaced Goods dominant logic, however, create value as an important concept of service dominant logic, combined with the research field of entrepreneurship is less, because of new ventures it should pay more attention to their own weaknesses, and where the network members through the integration of resources and services to achieve exchange, create value, and thus enhance the profitability and growth of new ventures. In view of this, this paper will study the relationship between value creation as intermediary variable to the network orientation and new venture performance, explore how to play the role of value creating behavior in the middle of the enterprise strategy and enterprise performance, the specific role. In addition, the system structure and the industrial policy of China Enterprises In particular new enterprise system to create value is far-reaching. Activities play a coordinating role and constraint, and how the formal system and informal system environment environmental impact relationship between network orientation and value creation, management is not only an academic issue worth exploring, but also China enterprises need to focus on the combination of conditions and consumer behavior characteristics of attention. This paper provides an opportunity for the research. Therefore, based on the relevant theoretical literature review on the construction of network oriented research on performance mechanism model and hypothesis of new ventures, through a combination of qualitative and quantitative research, to high-tech start-ups as the research object, using SPSS and AMOS statistical tools for empirical analysis and hypothesis testing. The conclusions are as follows: first, network oriented, create value are has a direct positive effect on the performance of new venture abroad and based on the literature. The three step of encoding depth interview results adapt to China's specific situation of the new enterprise network oriented research dimensions and measurement items; then, based on the formal questionnaire data analysis, network oriented three-dimensional network cooperation, both network attention and network openness has a significant impact on the performance of new venture, two dimensions interaction and information and new ventures to create value sharing activities are positive to improve enterprise's performance. Secondly, the value creation plays a mediating role between network orientation and new venture performance. The empirical results show that the value of a two dimensional interaction and information sharing in network oriented 3D respectively and new venture performance relationships are play the part of the intermediary role. Thus, the theoretical research frame is presented in this paper from the new venture strategy "- behavior - Performance" angle "network oriented- - create value -- new venture performance through empirical test to prove the scientific and effective, can provide new ventures in practice guidance, the network oriented as a strategic orientation of new ventures, will create new value as the practice inside and outside the enterprise, improve profitability and growth of new ventures. Finally, officially the institutional environment and institutional environment in the informal network orientation and value creation plays a regulatory role in the relationship between the formal system in the network environment. The dimension of cooperation network oriented network, focuses on the relationship of dimension and value creating plays a positive regulatory role, but on the opening of the network dimension and value to create a moderating effect on the relationship is not significant at the informal system environment is focused on network oriented network relationship dimension and the value creation plays a positive regulatory role, on the network cooperation And create value, relationship between network openness and a regulatory role is not significant. The innovation of this paper mainly in the following three aspects: first, from the strategy of new ventures "- behavior - Performance" puts forward a theoretical analysis framework of "network oriented - value - to create a new venture performance", constructs the research the model of performance mechanism of new enterprise network oriented. In network oriented, social network, service dominant logic, create value, the basic theory of literature review of key concepts such as system, further analysis of related research at home and abroad, combined with the characteristics of new enterprises under the background of economic transformation in China, in-depth study of the mechanism the specific role, network orientation on new venture performance: Based on network oriented as a strategic orientation of new ventures, to create value as a new enterprise Practice department, the new venture performance as the end result of the assessment, and introduces the concept of system from sociology, environment economics and politics as the regulation, builds a research model on the performance mechanism of new ventures in the network oriented, enrich the research on the network oriented in the business field, clarify the network oriented, create value, effect path between the performance of new ventures, as well as the formal system and informal system environment in coordination and restriction. Which provides theoretical support for China's new ventures in the practice of the external marketing and internal management. Second, through empirical research and data analysis, the network orientation directly positive influence on new venture performance, and a part of the intermediary role in the network oriented. Because of slow progress in entrepreneurship research, related empirical research The lack of, therefore, in the review of the relevant theoretical basis, this paper based on the depth interview of foreign literature and three step encoding results to adapt to China's specific situation of new enterprise network oriented research dimensions and measurement items, and an empirical test, in order to more effectively explore new enterprise oriented network profile that enriches the existing research results of new ventures. Through empirical analysis, network oriented 3D network cooperation, network attention, network openness has a significant impact on the performance of new ventures, the two dimensions of interaction and information sharing and enterprises value creation activities also have a significant impact on new ventures, and the intermediary role to create the value of test results show that the value of creating a three-dimensional interactive dimension in network oriented network cooperation, network attention, and the new opening of the network There are some intermediary role to play in corporate performance, the value of information sharing in a dimension is network oriented three-dimensional network cooperation, network attention, the relationship between network openness and new ventureperformance respectively were partially mediated by the third important enterprises which reveals the formal system and informal the institutional environment, the empirical results show that the formal system and informal system of environmental regulation in the network oriented relationship value plays a positive regulatory network environment. The formal system of cooperation and create value, network attention degree and create value, but the network openness and a relationship regulation effect is not significant the relationship between the informal system environment; only the positive regulation of network attention and create value, the network cooperation and create value, network openness and create value relationship Regulation is not significant. This study will system from the economic, political and other fields is introduced to management, is the integration of research and entrepreneurship in the field of depth, the content of service logic as well as the marketing system in the environment, provides a new research point. Influence of system structure and industrial policy of our country the enterprise compared to other countries is more far-reaching, especially for new ventures, it should be combined with national conditions and pay close attention to formal system and informal system environment of the enterprise, so the conclusion has practical significance.

【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2017
【分類號】：F279.2;F275

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